RICHARD E. NISBETT

When Richard Nisbett showed an animated underwater scene to his American students, they zeroed in on a big fish swimming among smaller fish. Japanese subjects, on the other hand, made observations about the background environment...and the different seeings are a clue to profound underlying cognitive differences between Westerners and East Asians. As Professor Nisbett shows in The Geography of Thought people actually think - and even see - the world differently, because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China, and that have survived into the modern world. As a result, East Asian thought is holistic - drawn to the perceptual field as a whole, and to relations among objects and events within that field. By comparison to Western modes of reasoning, East Asian thought relies far less on categories, or on formal logic; it is fundamentally dialectic, seeking a middle way between opposing thoughts. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behaviour.

Un libro revelador que nos enseña a analizar problemas cotidianos aplicando las herramientas científicas más útiles para tomar mejores decisiones profesionales, empresariales y personales.Hay conceptos cientificos y logicos que cambian el modo en que solucionamos problemas cotidianos al ayudarnos a pensar de modo mas claro acerca del mundo y de nuestras acciones. Sorprendentemente, pese a su utilidad, muchas de estas herramientas permanecen olvidadas por la mayoria de nosotros.EnMindware, el eminente psicologo Richard E. Nisbett expone estos conceptos de manera clara y accesible. La distinguida carrera de Nisbett ha consistido en el estudio y la difusion de ideas tan potentes para resolver situaciones comola ley de los grandes numeros,regresiones estadisticas,analisis de coste y beneficio,costes de oportunidad y costes hundidos, ola causalidad y la correlacion, en busca de la mejor manera de lograr que los demas los usen eficazmente en su dia a dia.En este libro, Nisbett nos enseña a analizar problemas habituales de manera que estos principios cientificos y estadisticos sean aplicables. El resultado es una guia tan practica como iluminadora a las herramientas de pensamiento mas importantes; herramientas q...