Libros de Diseño gráfico, página 39 de 147

As promotional materials have evolved to conform to recent advances in technology and new media, styles have expanded to incorporate sophisticated design that reaches far beyond simple, text filled information. In fact, designs of direct marketing have improved to such an extent that they are now treated by some designers and compilers of artful and effective graphics, as collectables. These tools and materials have become an integral part of successful marketing strategies of brands that have achieved an amazing level of recognition and furthermore, garnered a devoted audience along the way. In 100% DM Direct Marketing we showcase the most impressive and effective materials including catalogues, leaflets, brochures, and invitations from the field of fashion to the leisure industry. 100% DM demonstrates how well designed direct materials can effectively communicate a long lasting message while developing and preserving a sophisticated audience.

Munich based artist Flying Fortress was prominently featured in the groundbreaking world street art survey The Art of Rebellion and first gained international attention for projects like his Teddy Troops and Visual Rock Stars exhibitions in London. An original pioneer of the street art movement, Flying Fortress has mastered many different techniques and exhibited in galleries from Auckland to London but he still works on the streets. Flying Fortress traces an exciting career from guerilla artist to gallery and back. In addition to his work on the streets and in galleries around the globe, this book also shows his collaborations with brands like Stussy, his vinyl toy series, and his works as an illustrator. Flying Fortress is the first publication in the Part of Rebellion series - monographs released three times each year, focusing on individual artists, cities and techniques first featured in the 2004 book The Art of Rebellion and Art of Rebellion 2.

It was just over 60 years ago that Adolf Hitler and Benito Mussolini, two of the world''s most powerfully imposing leaders, died and their regimes crumbled. One of the most illuminating facts about this dark era of history is the way in which these tyrants, and others like them, used graphic design as an instrument of power. But how did these regimes succeed in influencing the minds of millions? It is in the visual language-the imagery, the typeface, the color palette-that the answers truly take shape. Phaidon Press is pleased to announce the publication of Iron Fists: Branding the 20th Century Totalitarian State by Steven Heller, the first illustrated survey of the propaganda art, graphics, and artifacts created by the totalitarian governments of Nazi Germany, Fascist Italy and the Communist regimes of the USSR and China. The book sets the disturbingly powerful graphic devices in historical context. The infamous symbols produced by these regimes are recognized universally: the swastika and gothic typography of Hitler''s Germany, Mussolini''s streamlined Futurist posters and Black Shirt uniforms, the stolid Social Realism of Stalin''s USSR and Mao''s Little Red Book. Author Steven Heller, a world-renowned design historian, who has long collected two-and-three-dimensional examples from this period, reveals how these symbols were used in a wide variety of propaganda, from posters, magazines and advertisements to uniforms, flags and figurines. In addition to using logos and symbols, all of the leaders researched in this book deliberately cultivated certain personal characteristics (Hitler''s mustache, Mussolini''s baldness, Lenin''s goatee, Mao''s smile), in anattempt to transform their corporeal selves into icons. These regime personalities were blanketed across public venues, from monuments to postage stamps. The Nazis, for example, installed an intricate graphic program that featured Hitler''s face as a "logo," a system remarkably similar to modern corporate identity creations. By integrating color images of artifacts with archival black and white photographs, Iron Fists offers unique insight into how these regimes were effective in using graphic design to further their causes. In the section on Fascist Italy, for example, there are numerous reproductions of stylized posters,

Las reglas del buen diseño y la importancia de cumplirlas. Consideraciones sobre el proceso de impresión y cómo establecer una jerarquía visual adecuada. Cómo trabajar y colaborar con los clientes. Elementos del portafolio de un creativo. Cómo crear diseños de logotipos y folletos que marquen la diferencia y cómo se consigue dar fuerza a una identidad o imagen corporativa. Una concisa perspectiva general del mundo del diseño gráfico comercial que explora los temas con los que los diseñadores profesionales se encuentran a diario. Ofrece consejos sobre principios del diseño y estrategias de comunicación para ayudar a los diseñadores a alcanzar los objetivos propuestos en su trabajo. Esta obra empieza con una revisión de los conceptos básicos del diseño, incluyendo la composición de la página, el color, la tipografía y la teoría de la comunicación. A partir de estas ideas fundamentales, se presentan los objetivos comunes que subyacen a los proyectos de diseño: la creación de logotipos y el diseño de correspondencia, sobres, folletos, invitaciones, publicaciones, informes anuales, catálogos, imágenes corporativas y marcas. Al comprender el "qué" y el "con quién" se trata de comunicar un elemento concreto, los diseñadores serán capaces de enfrentar con seguridad cualquier desafío que se les plantee, por arduo que pueda parecer.

Cuadernos es un espacio de reflexión y un punto de encuentro entre diseñadores y profesionales de la comunicación visual, que ofrece una visión crítica sobre la realidad laboral que rodea a este sector. Una conversacion informal entre colegas de profesion durante un almuerzo en el que intercambian impresiones y analizan las inquietudes y preocupaciones que les abordan en su dia a dia. El diseño: ¿calidad o cantidad? El diseño aplicado al ambito del gran consumo ¿va en detrimento de su calidad? Distintas perspectivas sobre como el diseño consigue abrirse paso hacia el publico masivo. Lograrlo, ¿es responsabilidad de la empresa o tarea del diseñador?

Art and function blend in the best letterhead designs* More than 150 outstanding letterhead designs* Winners of the Graphis Gold and Platinum Awards for designSeamlessly combining art and function, great letterhead sends a striking message about the company it represents. Now the finest letterhead designs of recent years have been gathered into one impressive volume: Letterhead 7. Each featured piece has been selected from an extensive pool of entries and has earned receive a new Graphis Gold or Platinum award for excellence. These winners are conveniently arranged by business category and indexed for easy reference.

El presente libro contiene un gran número de plantillas de fácil uso que te ayudarán a diseñar packagings creativos y originales, e incluso podrás personalizar los diseños según tus necesidades. Como un envase bien diseñado siempre consigue un equilibrio entre logistica y coste, Punto de venta: listo para usar sera una fuente de incalculable valor para cualquiera que necesite diseños e ideas practicos para crear espacios de ventas que destaquen de verdad.

Best of Disc Art is a new and regularly updated series that reveals the best international design and packaging in the worlds of CDs, DVDs, and vinyl records. CD and DVD sales remain healthy, despite the unstoppable iPod, and high-definition disc technologies promise new formats that mix video, rich interactive content, and music. All that is exciting news for design and packaging, with a drive upmarket in terms of packaged discs, special editions, and limited-edition items that truly differentiate physical goods from downloads and online services. At the same time, vinyl remains a popular market. The bigger canvas of 12 inch sleeves, coloured vinyl, gatefold sleeves, and so on, remain very attractive to designers who can make stunning use of images, typography, colours, textures, and materials. Through detailed captions, plus mini interviews, Best of Disc Art shows how designers exploit the two- and three-dimensional qualities of disc packaging to create unique, collectible items. It explores not only the traditional elements of design image, illustration, typography, and packaging but also innovative materials and formats

Llamamos cultura a ese magma de límites un tanto abstrusos que empapa cada una de nuestras acciones y reflexiones. Aquello que nos atraviesa y define el contexto en el que cuajan las condiciones de posibilidad de nuestro comportamiento etico, intelectual, sensible y critico. A traves de la exposicion prolongada a productos culturales de diverso signo, y de la calidad de nuestra interaccion con ellos, aprendemos a pensarnos y a pensar el mundo. Y actualmente es indudable que, en este sentido, la omnipresencia, la fuerza de comunicacion y la potencia evocadora de la cultura visual esta batiendo records historicos. Los incontables estimulos que recibimos codificados en un lenguaje grafico encierran en su mayoria mensajes complejos y nunca inocentes. Como afirma Zak Kyes: ''Detras de la mas funcional de las formas siempre hay una ideologia, una prioridad o una conviccion politica''. Parece urgente, pues, que aprendamos a dialogar con esos mensajes desde una posicion activa, interrogante y analitica que no se conforme con asentir mansamente a aquello que se nos esta diciendo y a engullir su aparente verdad. En etapes nos gustan los diseñadores que, conscientes de este mecanismo, intentan romper la dicotomia clasica entre el productor de imagen discursiva y el espectador de actitud pasiva, y que se esfuerzan por involucrar al interlocutor en un dialogo critico que dota de sentido ultimo a su trabajo. Olaf Ladousse, Zak Kyes, noaz, Jan van Toorn, Shepard Fairey, Michael Bierut, Sidi Larbi Cherkaoui y Gilles Delmas, son solo algunos de ellos.

Today, product packaging must not only protect the merchandise, it must act as a branding tool to differentiate the product from those of competitors, and for seasonal and other promotional campaigns. It is charged with the task of presenting the product''s features in an appealing light by being attractive, fun, and easy to use. Creating these alluring shapes requires considerable time and effort, in a process of trial and error to achieve the best form and function. Among package materials, paper is most fundamental, yet sensitive; it requires skills and techniques in cutting, folding, and gluing to maximize the characteristics of the material and develop a perfect package design. In this volume, 160 high-quality commercial paper packages created by industry professionals, including such famous brands as Champagne Veuve Clicquot and Liberty, unveil the details of the package designs through photographs and schematic drawings, which help readers understand the construction of the boxes and how they work. Drawings are included on the accompanying CD-ROM in pdf format. This book will serve as a gateway to the world of design, made possible by paper materials.

Much of Banksy's early work on the streets of Bristol has been lost, but this book records those works which appeared throughout the city. Author Steve Wright explores the streets of Banksy's Bristol and interviews many of the people who worked with Banksy in his early years. We believe this to be the most complete photographic collections of Banksy's Bristol work from the freehand wall paintings in Easton to the iconic Mild Mild West, his stencils and more. It contains more than 100 images.

Writers, photographers and artists reveal everyday life in contemporary Iran.

La plataforma GSD 08 pretende formular las tendencias y coherencias que existen actualmente en la Escuela Superior de Diseño de Harvard. Su principal foco de interés son las interrelaciones entre una amplia gama de proyectos y campos de investigacion y las afinidades que se generan entre proyectos, acontecimientos y escritos. Su diversidad tematica revela una parte de las ideas e intereses que circulan por la escuela, en una especie de arqueologia del estado actual de la institucion. Mas que un simple registro de las actividades que llevan a cabo profesores y estudiantes -conferencias, exposiciones y publicaciones-, este libro pone de relieve un determinado orden: un territorio de nuevos hallazgos y experiencias.

Davis Graham He aquí las herramientas básicas para cualquier diseñador gráfico que desee conseguir coherencia y harmonía visual en su trabajo. Incluye 500 plantillas profesionales en un cd-rom listas para usar, compatibles con las aplicaciones de diseño mas usadas (adobe indesign, quarxpress y dreamweaver). Todas las plantillas estan libres de copyright y pueden adaptarse y personalizarse con facilidad.

Comprised of 20 countries located in North, South, and Central America as well as the Caribbean Islands, Latin America is populated by over 500 million people. From Argentina to Mexico, all Latin American countries are Spanish-speaking with the exception of Portuguese-speaking Brazil. Latin America has been producing a very unique form of graphic expression for decades and this historical publication brings together the best examples from the 20th century as well as today. The book begins with an extensive historical essay about the region's contribution to design, featuring the development of graphic design in the region from 1900 to current times, while the main body of the book features A to Z entries of almost 200 designers and design offices that have built up and continue to champion the Latin design identity. Finally, a handy index facilitates access to key information in the book, such as designers' names, countries, publications, educational institutions, and famous events.

A Sample of Work by the Best New Artists, Designers and Creative Talents Showcased on The T.V. Program, Silenci. This book brings together the many contributors to the television programme Silenci?: A showcase of the different tendencies in creative spheres today, including photography, fashion, music, film, graphic design, advertising. Silenci? is characterized by the eclecticism of its contents, actively furthering design and social culture with a commitment to experimentation.