Libros de Moda, página 20 de 106

The marketing promotion and communication of fashion is entering an extremely dynamic fast moving and challenging phase This book will put the consumer at the heart of the process looking at how to develop a brand with which they can form an immediate connection and how to select use and combine the tools available to communicate the brand message Advertising campaigns both traditional offline and online are discussed together with the existing and new methods of PR and promotion Individual chapters then look at social media e commerce and online fashion retail personal selling and offline fashion retail direct marketing fashion shows and sales promotions The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication Illustrated throughout with campaigns in all forms of media the book also includes case studies and interviews with leading professionals

Pierre Berge longtime partner of Yves Saint Laurent in life and in business remembers their years together in Morocco in this charming intimate illustrated journal

This is your complete guide to dressmaking from designing creating and customising your clothes Master every dressmaking technique in the book Fully illustrated and easy to use this updated dressmaking book covers all the essential skills and techniques you need to make timeless wardrobe staples It s a must have for beginners and expert stitchers alike Inside the pages of this reference book you ll discover Step by step instructions and techniques accompanied by clear full colour photography Thorough sections on tools and equipment to help the reader choose the right items for each project 13 downloadable patterns for skirts dresses trousers tops and jackets that can be used to create 31 different garments Over 80 techniques including how to cut out a pattern machine stitch and hand stitch Projects graded by difficulty level so as you can challenge yourself whether you are a beginner or looking for more advanced ideas Fed up with fast fashion and fancy making your own clothes This is the ultimate dressmaking guide for absolute beginners Comprehensive step by step guides and dressmaking patterns cover everything from choosing the perfect fabric for any project to trying your hand at a range of machine sewing techniques Accompanied by

It was all about the cult of pleasure and beauty Some lost their plumes others lost their lives Anouchka former model and Paris party girl

Fashion demands a steady flow of creative ideas Research and Design for Fashion will guide you through the research techniques that could spark your next original collection With practical advice on designing effective moodboards recycling existing garments and getting to know your customer this new edition will help you master the research process and apply it to your own designs There s also a wealth of advice through interviews with exceptional designers including Christopher Raeburn ThreeASFOUR and Magdalena Mikulicakova as well as updated imagery of the research and design work behind both single garments and entire collections This fourth edition also explores how cultural events historical anniversaries and sport influences can be the starting point for a collection There s also more on creative ways of recording your findings and designing for menswear childrenswear and gender neutral clothing

The French way to an eco conscious super stylish wardrobe from Paris based style coach Alois Guinut Stylish women everywhere are realizing the environmental damage of fast fashion on the planet and looking for new ways to dress that don t involve cramming the wardrobe with clothes that may never get worn As Paris based style coach Alois Guinut explores in this invaulable book French women have a lot to teach us about how to cherish the planet without sacrificing your style Know what works for you Buy less and buy better Mix vintage items with a few wisely chosen modern pieces Look after what you have and make it last Seek out quality fabrics that don t poison the environment

Timeless is an anthology of the most influential styles looks and garments from the past 200 years Art and fashion historian Hayley Edwards Dujardin offers readers a behind the scenes look at the history behind iconic garments the designers who revolutionised the industry and the cultural moments that continue to inform how we dress today Entries include legendary pieces like the Chanel suit the Hermes Kelly bag and Jean Paul Gaultier s men s skirt as well as iconic basics like jeans sneakers white t shirts black dresses and bandanas Learn the history behind these memorable looks as well as their cultural significance This lavishly illustrated book features 200 photos 20 pages of infographics and 20 illustrated silhouettes making it a visual feast for fashion enthusiasts and historians alike Timeless is a celebration of clothing and the definitive guide to some of the most influential moments in fashion history making it an absolute must have for any fashion lover

An expert introduction to the world of playful wearables and their design with a wide range of engaging examples case studies and exercises This pioneering introduction to the world of wearable technology takes readers beyond the practical realm think Fitbits Apple watches and smart glasses to consider another important side of the technology the playful Playful Wearables offers an engaging account of what playful wearables are why they matter how they work how they re made and what their future might hold The book s authors Ouz Buruk Ella Dagan Katherine Isbister Elena Marquez Segura and Theresa Jean Tanenbaum draw on decades of experience in design development and research to offer real world examples exercises and implications showing how this kind of wearable tech can introduce an invaluable element of play into our everyday lives As wearable technology emerges in the ecology of costume and fashion the authors consider its intimate connection to identity and culture And they look at the ways in which playful wearables when smoothly integrated into everyday social experiences support social interaction The book then moves on to the mechanics of playful wearables from design strategies and frameworks to specific methods and game desi

The Banjara an ethnic group composed of nomadic tribes centered in the Indian state of Rajasthan are renowned for their highly colourful textiles often embellished with mirrors and intricate embroidery and produced from natural resources This book is devoted to the traditions and embroidery of the Banjara

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services This was reflected in the number and type of stores and locations from regional shopping malls and out of town superstores to concept and flagship stores Retail design became an essential part of its success by creating distinctive brands and formats However the economic recession in the developed world and competition for consumer goods from the developing world has led to a re assessment of the growth led conventions of the retail industry In addition the rapid advance of e commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands The book will provide students researchers and practitioners a detailed assessment of retail design taking a distinctive global approach to place design practice and theory in context Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development and to the role of design in communication In the course of the book the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds and also changing patterns of use re use and own

The definitive deluxe art book from costume design legend Ruth E Carter Ruth E Carter is a living legend of costume design For three decades she has shaped the story of the Black experience on screen from the 80s streetwear of Do the Right Thing to the royal regalia of Coming 2 America Her work on Marvel s Black Panther and Black Panther Wakanda Forever not only brought Afrofuturism to the mainstream but also made her the first Black winner of an Oscar in costume design and the first Black woman to win two Academy Awards in any category In 2021 she became the second ever costume designer to receive a star on the Hollywood Walk of Fame In this definitive book Carter shares her origins recalling a trip to the sporting goods store with Spike Lee to outfit the School Daze cast and a transformative moment stepping inside history on the set of Steven Spielberg s Amistad She recounts anecdotes from dressing the greats Eddie Murphy Samuel L Jackson Angela Bassett Halle Berry Chadwick Boseman and many more She describes the passion for history that inspired her period pieces from Malcolm X to What s Love Got to Do With It and her journey into Afrofuturism Carter s wisdom and stories are paired with deluxe visuals including sketches mood boards and fil

A captivating visual exploration of fashion and modern style as seen through the eyes of artists across the globe Since the emergence of the seasonal fashion industry in the nineteenth century Western artists have been engaging with fashion s impact meaning and forms in their artwork In portraits the clothes that sitters wear are often revelatory about their wider context or identity But as time has passed sartorial details artists used to provide visual praise or condemnation of their subjects have lost their legibility Exploring the variety of ways in which artists have engaged with such possibilities over the last two hundred years this book examines the intricate relationship between the history of modern art and fashion revealing the many ways modern fashion has featured within art and the ways art has in fact become fashion Discover the relationship between the Pre Raphaelite Brotherhood and the creation of the London department store Liberty the free advertising Burberry received in paintings of the First World War and how London s Swinging Sixties scene led to the creation of some of the most important and powerful artworks of the twentieth century

The area of recycling and upcycling is a rich and growing source of innovative design in the fashion and accessories industries In a fast fashion world of throw away clothing it is the ultimate expression of the slow fashion movement with each piece individually conceived and crafted from scratch using different materials each time ReFashioned features 46 international designers who work with recycled materials and discarded garments reinvigorating them with new life and value The result is beautiful and desirable clothing and accessories that also make an important statement to the fashion world about its wasteful and exploitative practices

YSL The initials evoke allure and sophistication and this brilliant illustrated portrait of the iconic designer has both Tatler

This book uses a quantitative science based approach to explain where the greenhouse gas GHG emissions emitted by the fashion industry are generated and it explores what strategies can be deployed to achieve Net Zero by 2050 With GHG emissions currently predicted to triple by the middle of the century the fashion industry is far off course to reach Net Zero as set out in the Paris Agreement With misinformation and greenwashing representing an ever growing barrier to potential solutions the book aims to demystify the source of GHG emissions from the industry breaking down in detail their origin while identifying the steps that can be taken when designing and sourcing new products Detailing the market drivers and trends in fashion consumption it argues that change should be guided by science based quantitative principles Accessibly written with key insights at the end of each chapter this book will enable the reader to understand the tactics to tackle decarbonisation and ultimately outline five main strategies that can be deployed by the fashion and textile industries to align with the Paris Agreement This book serves as a practical guide for designers buyers and the fashion industry in general to develop and understand approaches and strategies to reduce

A unique costume history identifying key fashion developments and how they have been adapted over time It Interweaves the past and present showing the influence of fashion designers on the industry as a whole as well as within their cultural and social milieu

The book Rihanna and the Clothes She Wears satisfies the cravings of fans and fashion enthusiasts alike boasting over 100 images of Rihanna and her favorite designers who have influenced her taste HOLA Magazine I grew up on a really small Island and I didn t have a lot of access to fashion but as far as I could remember fashion has always been my defence mechanism Even as a child I remember thinking she can beat me but she cannot beat my outfit Rihanna accepting the CFDA Fashion Icon of the Year Award in 2014 From the author of the runaway bestseller Harry Styles and the Clothes He Wears comes a new fresh look at style icon Rihanna Rihanna has learnt how to define her own terms whatever she does whether in the worlds of fashion music beauty philanthropy business or activism she is both muse and creative a collaborator and pioneer To date she has 135 million Instagram followers and counting In 2022 at the age of 34 largely because of her Fenty Beauty empire she became Forbes youngest self made billionaire But it is her personal wardrobe and the way she wears it that embodies Rihanna s charisma integrity and humour most everything she does reflects what she wears herself She is a risk taker but as she said on the red carpet in 2

Palace Costume is a behind the scenes glimpse into Palace Costume & Prop Co an exclusive Los Angeles film industry haven of dresses gowns garments accessories props and jewelry featured in countless movies for more than fifty years Envisioned and curated by owner Melody Barnett Palace Costume is a 30 000 square foot treasure trove of over half a million pieces and a beloved and legendary collection exclusively for costumers stylists and designers Barnett s journey in retro clothing is movie worthy itself Her first boutique in Los Angeles in the early 1970s attracted the likes of Diana Ross and Joni Mitchell and many other legends from the era This inspired her to transition the business into a to the trade only rental service enabling her to hold onto and care for these vintage gems Since then hundreds of classic films have featured clothing from Palace over the years including Bonnie and Clyde Chinatown and The Godfather to name just a few Interviews by Mimi Haddon with more than a dozen Academy Award winning costume designers are featured here with corresponding film stills that highlight the clothing and accessories they selected from Palace Acclaimed designers such as Sandy Powell Carol The Aviator Shakespeare in Love Ruth E Carter Blac

An elegant collection of legendary designer Coco Chanel s maxims on style women and life presented in a fashionable gift format