Libros de Moda, página 22 de 106

¿Cómo se puede conciliar el alma racional de las empresas de la moda −los gestores− cuyo papel es cada vez más importante con el alma emocional de las mismas empresas −los creativos y los técnicos− que no obstante representan su verdadera esencia? Este libro, que ha sido el primero en proponer un modelo de gestión original para las empresas del sistema moda, recupera el tema tras unos años de extraordinarios cambios en el mercado global, abordando la creciente complejidad del sector y las perspectivas futuras de la moda, especialmente de la italiana. La internacionalización comercial y productiva, los nuevos competidores asiáticos, la revolución en la distribución, las inversiones cada vez más importantes en la marca y en la imagen: todos estos procesos han alterado las tradicionales lógicas de negocio del sector e imponen, sin más dilación, la necesidad de adoptar un enfoque centrado en las más actuales técnicas de gestión y dirección de las empresas de la moda, aunque sin olvidar su savia vital, es decir, la cultura de la creatividad y del producto, el impulso constante a la innovación y la importancia de los procesos de comunicación.

Gingko PressGingko PressIllustration permeates all areas of design, be it industrial design, interior design, or product design, but nowhere is its impact and influence felt more directly than in the world of fashion design. Hot fashion illustration commands attention and influences shoppers choices by allowing products to stand out boldly, and communicate directly, the feeling, vibe, and mission of a fashion brand. Fashion Wonderland studies the crucial role of illustration in fashion, and shows what a powerful tool it can be by sharing extraordinary examples from print, installation, interior decorating and from straight off the runway by established names in the fashion empire, and from emerging talents from around the globe. From preliminary concept sketches, to t-shirt graphics, eye-catching magazine ads, and patterns on textiles, to the essence of illustrative style generally, Fashion Wonderland contains hundreds of captivating examples of fresh illustration. The luminous work demonstrated in the book is an inspirational tool as much as a visual feast for anyone involved in the fashion or illustration world

In this visually stunning book, Ralph Lauren speaks candidly about himself and his art, including his most important, most iconic, and most beloved work handpicked from hundreds of runway shows, collections, and his signature cinematic advertising campaigns. Here is a rare peek into the mind of one of Americas most accomplished fashion designers.Rizzoli

Handbags have never been more important in fashion: the ''must-have'' bag of the season is a much-lusted-after designer item that can make or break a fashion house. For women, the handbag is an intimate extension of the body, a kind of mobile home for all the items indispensable for daily life, and at the same time an indicator of her fashionability - be it Prada, Vuitton or Chanel. Author Caroline Cox traces the development of the bag from its origins in the nineteenth century with reticules (essentially pockets with handles) and Louis Vuitton''s revolutionary Noe bag for the female traveller, via Art Deco clutch bags moulded in Bakelite and the Hermes Kelly bag endorsed by Princess Grace in the 1950s, right up to the accessory of the moment, the Mulberry Roxanne.

The perfect A-Z guide to the creators of today's fashion world.A-Z guide to 500 clothes and accessory designers, photographers, models and iconic figures who make up the fashion industry Spans 150 years and represents the entire industry - from pioneering designers, including Coco Chanel and Issey Miyake, to influential photographers such as Richard Avedon and Helmut Newton and the people they photographed Easy to use and filled with inspirational images Hailed by Vogue as the fashion bible and by Elle as the ultimate fashion reference book, The Fashion Book takes a fresh look at the fashion world and the people who created it. Now available in a pocket-sized mini format, this inspirational reference work covers the whole industry from pioneering designers, including Coco Chanel and Issey Miyake, to influential photographers such as Richard Avedon and Helmut Newton and the people they photographed. Easy to use and filled with beautiful and memorable images, this is the perfect A-Z guide to 500 key individuals' clothes and to accessory designers, photographers, models and those iconic celebrities who have instigated or symbolize a whole fashion movement. It cuts through the conventional classifications to create juxtapositions that make fascinating and unlikely comparisons. Each entry is illustrated with a photograph or drawing that shows a quintessential aspect of the respective designer's work or style. An accompanying text describes where they fit into the fashion story and includes essential biographical information. In addition, a comprehensive cross-referencing system and glossary help to explain the countless collaborations and techniques used in the fashion business. Exceptional value for money, this handy new mini edition is a must for all followers of fashion.

El retail es probablemente el principal ámbito donde se materializa el encuentro entre los consumidores y la industria de la moda. Partiendo de la tienda física tradicional hasta llegar a los enfoques mas recientes del comercio electronico, este libro proporciona una introduccion basica al funcionamiento del comercio minorista a traves de un examen detallado y accesible del panorama del retail contemporaneo. Dimitri Koumbis toma el establecimiento minorista como hilo conductor y nos introduce en la historia del retail, el comportamiento de compra del consumidor y del mercado, la gestion de la plantilla, la prevencion de perdidas o el visual merchandising, entre otros muchos aspectos, hasta brindarnos una instantanea completa y actual del funcionamiento del sector.El libro, ampliamente ilustrado, tiene un enfoque muy directo y visual, y cuenta con el apoyo de entrevistas, ejercicios y analisis de casos practicos de empresas del sector que ayudan a contextualizar los contenidos teoricos. Un valioso manual de referencia dirigido a estudiantes de diseño, marketing, compras y merchandising de moda.

Clara es periodista de moda en la revista Le Jardin des Modes y su vida va a dar un giro de 180 grados, aunque aún no lo sabe. Es el 12 de febrero de 1947, y ese día acude en París a una cita que mar

Exposiciones de moda

A beautifully illustrated series of stories, Becoming is a smart and engaging book that sheds light into the life and work of an extraordinary woman.International supermodel Cindy Crawford chronicles her life and career, sharing stories and lessons learned, and featuring her most memorable images in this New York Times bestseller. Cindy Crawford was the cornerstone of the golden age of the supermodel in the 1990s. She blazed a trail during that decade, seamlessly moving between the runway to unconventional outlets, such as cutting-edge MTV, Super Bowl commercials, and even Playboy magazine.On the eve of her fiftieth birthday, Crawford looks back, photo shoot by photo shoot, on a remarkable career and various life lessons she absorbed. She discusses her earliest modeling years and learning how to become less self-conscious in front of a camera; trusting her own instincts about creating positive messages about a healthy and strong body image that she knew would reach women of all ages; her feelings about becoming a wife and a mother; and her thoughts about turning fifty and what she would tell her younger self if she had the chance.The photographs span her entire career, beginning from the mid 1980s, and feature unpublished images from Crawfords personal archive in addition to images by every top name in fashion photography, including Annie Leibovitz, Arthur Elgort, Helmut Newton, Herb Ritts, Irving Penn, Patrick Demarchelier, and Richard Avedon, among others.

Un análisis de la historia de la moda en todo el mundo, desde las túnicas drapeadas grecorromanas y el vestido de seda de la corte de la dinastía china Tang hasta los diseñadores de ropa deportiva y la cultura japonesa de la calle. Organizado de forma cronologica, explica la evolucion de la moda epoca a epoca y tendencia a tendencia, con tablas que ofrecen un contexto historico y cultural. Indispensable para todas las personas que sientan fascinacion por la pureza de lineas de un traje perfecto o que conocen la alegria de llevar un par de zapatos fantasticos. Las personas siempre han querido presentarse ante los demas a la moda, bellas y seguras. Los adornos, los ornamentos y la expresion personal son tan naturales en el ser humano como respirar. Esta interesante obra, exhaustiva y llena de ilustraciones, es indispensable para los entusiastas de este tema, ya que recorre todas las epocas importantes de la historia de la moda y esta repleta de informacion fundamental sobre los aspectos de este ambito, presenta los iconos del sector, explica el impacto de eventos culturales e historicos en la ropa diaria y demuestra que las innovaciones tecnicas pueden llevar la moda a nuevas direcciones. Ademas, se incluye informacion sobre la eleccion de los materiales o caracteristicas especificas hasta el significado de los ...

Caulfield coloca el objeto dentro de un más cohesivo continuum temporal, dándole así más forma a la transferencia mutua de afecto entre sí misma y las piezas de ropa que usa o los objetos con los que se rodea. El efecto resultante de este acercamiento es uno muy parecido al de la seduccion: el lector bebe en las palabras de la poeta y no puede dejar de imaginarse sus propias experiencias con ropa y perfumes, musica y paraguas...

"Fashion changes, but style endures." Coco Chanel knew what she was talking about: she used the transience of fashion to her advantage, revolutionizing traditional women's fashion styles at the dawn of the 20th century. Since then, styles have changed and evolved with every passing season. But what is style, and what kinds of style are there? These are precisely the questions we answer in For the Love of Style. We showcase the best-known and most exciting trends, from boho to preppy to the boyfriend look. Where did these trends come from, who influenced them, and who perfected them? This style guide explains all of this and more, with inspiring pictures and detailed texts by Corinna Williams and Nina Zywietz. We also tell you how to build the perfect wardrobe: For the Love of Style shows the must-have pieces, from trench coats to sailor shirts, for every body type and budget, and shares style tips to help you get in touch with your inner fashionista.

Diseñio de moda