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Este não é um livro sobre sucesso. É um livro anticoach. É um livro sobre quando tudo desmorona e você já não consegue sustentar a imagem de que está tudo bem. É para quem carrega um cansaço que não

"The Million Dollar Puppet The mascot that was worth more than the company" dissects the rise and fall of Pets.com, the poster child of the dot-com bubble. In 2000, you couldnt turn on a TV without seeing their sock puppet mascot. They spent millions on a Super Bowl ad and bought a float in the Thanksgiving Day Parade.Business writer Jennifer Cole analyzes the fatal flaw: The business model didnt work. Shipping heavy bags of dog food cost more than the food itself. They lost money on every sale but tried to make it up in volume."The Million Dollar Puppet" chronicles how the company went from an IPO to bankruptcy in just 268 days. It is a cautionary tale about prioritizing brand awareness over profitability, showing that being famous is not the same as being a viable business.

"The Red Car Syndrome Why you see things everywhere once you notice them" explains the "Frequency Illusion" (also known as the Baader-Meinhof Phenomenon). We have all experienced it: You learn a new word, or buy a specific model of car, and suddenly you see it absolutely everywhere. You think its a coincidence or a cosmic sign.Psychologist Emily Foster reveals it is actually a glitch in your brains attention filter. The book combines two biases: "Selective Attention" (your brain starts looking for the thing) and "Confirmation Bias" (you ignore all the times you dont see it)."The Red Car Syndrome" explores how this effect shapes our reality, from believing in horoscopes to paranoia about crime rates. It teaches readers that the world hasnt changed; only their attention has. It is a guide to understanding that we do not see the world as it is, but as we are primed to see it.

"The Strangest Battle When Americans and Nazis fought side by side" recounts the events of May 5, 1945, arguably the weirdest battle of World War II. At Castle Itter in Austria, the SS was holding high-profile French prisoners, including former prime ministers and tennis star Jean Borotra.Historian James OConnor details the unlikely alliance that formed to save them. An American tank crew led by Captain Jack Lee joined forces with anti-Nazi Wehrmacht soldiers led by Major Josef Gangl. Together, Americans, Germans, and the French prisoners defended the castle against an attack by the 17th SS Panzer Grenadier Division."The Strangest Battle" explores honor amidst chaos. It is the only time in the war that Germans and Americans fought as allies, and the only time a Wehrmacht officer (Gangl) died saving an American. A story that proves truth is stranger than fiction.

"Total Destruction of Schlitz How to ruin the #2 brand in the world in five years" analyzes the catastrophic collapse of Schlitz beer. In the early 1970s, Schlitz was the second-biggest brewer in America, rivaling Budweiser. Then, CEO Robert Uihlein decided to cut costs. He changed the formula, used cheaper ingredients (corn syrup), and shortened the fermentation time ("accelerated batch fermentation").Business writer Robert Brooks details the result: The beer went flat quickly and formed disgusting white flakes floating in the can. Instead of fixing the beer, Schlitz blamed the customers. By the time they tried to return to the original formula during the Super Bowl live taste test, the brands reputation was dead.This book is a warning against the "financialization of quality." It shows that you can trade reputation for profit for a short time, but eventually, the product actually has to be good.

"The Vacuum Trap The promotion that cost a company 50 million pounds" analyzes the worst marketing campaign in history. In 1992, the British branch of Hoover offered a deal: Buy a vacuum cleaner for 100, and get two free round-trip flights to America.Business writer Peter Wright details the mathematical impossibility. The flights were worth over 600. Hoover expected only a few people to bother with the complex application process. Instead, 200,000 people bought vacuums they didnt need just for the tickets.The book chronicles the collapse: Hoover couldnt pay, customers sued, executives were fired, and the company lost its Royal Warrant and was eventually sold. "The Vacuum Trap" is a lesson in "loss leaders" gone wrong and the danger of underestimating the consumers desire for a bargain.

Luomo grigio la nuova identita di Rocambole diventato leader dei ribelli irlandesi ha mancato per poco il salvataggio del piccolo Ralph. Il bambino e infatti scappato dalla sua prigione e viene recuperato da Suzannah e dal suo compagno Bulton, un ladro che vuole utilizzarlo per un audace furto.Il colpo non va come previsto e Ralph, ferito, viene portato nella terribile prigione di Cold Bath. Tutto sembra perduto, ma le risorse delluomo grigio sono infinite, e mettendo insieme un gruppo di feniani, organizza levasione del giovane predestinato

"The Plush Bubble When we thought stuffed animals were a retirement plan" dissects the Beanie Baby craze of the late 1990s. For a few years, rational adults spent thousands of dollars on $5 bean-filled toys, convinced they would increase in value forever. It was a tulip mania made of polyester.Financial journalist Laura Bennett profiles the secretive genius behind it, Ty Warner, who manipulated supply by "retiring" specific bears to create artificial scarcity. The book describes the madness: families broke up over collections, a murder was committed over a transaction, and a famous court photo showed a divorcing couple sorting their Beanie Babies on the floor in front of a judge."The Plush Bubble" explains the psychology of speculation. It shows how the belief in "greater fools" (someone will always pay more) drives asset bubbles, and serves as a warning for modern collectors of NFTs and sneakers.

"The Math Mistake Why Americans refused to buy a bigger burger" analyzes a legendary marketing failure. In the 1980s, A&W launched a "Third Pounder" burger to compete with McDonalds "Quarter Pounder." It was bigger, tasted better in blind tests, and cost the same. It should have been a hit. Instead, it flopped.Business writer Michael Stone reveals the findings of the post-mortem focus groups: The customers felt cheated. They refused to buy a 1/3 pound burger because they believed that 3 is smaller than 4, so they thought they were getting less meat than a 1/4 pounder."The Math Mistake" is a case study in knowing your audience. It illustrates that in business, perception is reality, and if your customers are bad at fractions, you cannot win with logic.

"The Spunk Water Disaster How Coca-Cola tried to sell tap water to the British" analyzes one of the most embarrassing product launches in history. In 2004, Coca-Cola launched its water brand "Dasani" in the UK. They marketed it as "pure, still water."Marketing expert Michael Stevens details the catastrophe. First, the press discovered the water was just tap water from Sidcup, treated and bottled. Then, it was revealed that the treatment process had accidentally created bromate, a carcinogen, forcing a total recall. To make matters worse, the marketing slogan "Bottled Spunk" (slang for semen in the UK) was used in internal pitches, and the comparisons to a famous Only Fools and Horses episode made the brand a laughing stock."The Spunk Water Disaster" is a lesson in cultural blindness and PR management. It shows how a global giant can be brought to its knees by failing to understand the local market and the power of the British tabloid press.

"The Stamp Millionaire The man who gave his name to the pyramid scheme" is the biography of Charles Ponzi. In 1920, this charming Italian immigrant in Boston discovered a loophole: International Reply Coupons (IRC). These were postal vouchers that could be bought cheaply in Europe and exchanged for expensive stamps in the US.Financial writer William Carter details how Ponzi promised investors a 50% return in 45 days. It was mathematically impossible to trade enough coupons to pay everyone, so he simply used the money from new investors to pay the old ones. The scheme lasted only months but took in millions."The Stamp Millionaire" explores the psychology of greed. It explains why people suspended disbelief (even the police invested!) and how Ponzis legacy lives on in every financial fraud from Madoff to crypto scams. It is a timeless reminder that if it sounds too good to be true, it is.

Antes de ser uma ativista trans pelos direitos LGBTQIAP+ reconhecida em Nova York, Cecilia Gentili foi uma criança queer na pequena Gálvez, na Argentina dos anos 1970. Caçula de uma família desestruturada, forjou para si uma identidade e umavida no bairro pobre em que vivia, vitima de diversos tipos de abuso dos adultos a sua volta.As oito cartas que compem este livro so destinadas a pessoas decisivas dessa epoca a me, a avo, o melhor amigo, a amante do pai, a filha do homem que a violentava. Em meio as faltas daqueles que deveriam protege-la, Gentili escreve para todos, exceto para seu algoz.Com uma honestidade que da espaço ao contraditorio, ao atrevimento e ao bom humor, estas memorias ultrapassam a catarse pessoal e revelam uma escritora habilidosa que partiu de maneira precoce, deixando uma unica obra literaria.

Caso seu objetivo seja passar no vestibular ou em um concurso público, conte com a Guia Educando para te auxiliar nos estudos. Nesta edição, confira os grandes acontecimentos que marcaram a República

Love. Secrets. Second chances.Nivashni Nair Sukdhev is back with another enchanting story set in the little town of Rally in KwaZulu-Natal.After walking away from the big city and an international modelling career, Kaavi Archary is beginning to find an inner peace. She is making friends, volunteering in a programme for troubled teenage girls and relishing a fresh start in life. But she has a secret: her estranged husband, Neel.So when Neel shows up in Rally with divorce papers, Kaavis life is thrown into chaos. He says hes here to end things but what he really wants is to win her back. Beneath the heartbreak lies a chemistry that neither of them can resist.As Kaavi faces the truth about her past and her family, she and Neel must decide if they can trust each other again.Its Complicated is a heartwarming tale about finding your way home and discovering the quiet miracle of true love. This is the second book in the Rally romance series and can be read as a stand-alone story.

Como falar sobre a morte com quem amamos antes que seja tarde demais? Enquanto você está aqui, da roteirista e escritora Camila Appel, propõe uma resposta corajosa a essa questão. O livro abarca a lo

“Ser rotulado é começar a morrer artisticamente” — essa afirmação do poeta Sebastião Nunes, em entrevista a Fabrício Marques em 2008, é uma ótima divisa para a obra de uma vida inteira que se mostra

On the desolate moors of Dartmoor, an ancient curse seems to haunt the Baskerville family in the form of a spectral hound that prowls the night. After a death shrouded in inexplicable circumstances, Holmes and Dr. Watson are confronted with a case in which superstition, fear, and seemingly supernatural events put the limits of reason to the test.With a masterfully crafted Gothic atmosphere and an intrigue sustained through to the final pages, Conan Doyle delivers a novel that blends suspense, investigation, and a reflection on the power of fear. The Hound of the Baskervilles is an indispensable classic of detective fiction, where intelligence and method ultimately prevail over darkness and myth.

Conversations at Oxford University with the minds shaping the future of humanism: an urgent and illuminating exploration of the destiny of our humanity.In a time of uncertainty, polarization, and the technological revolution, Ivan Duque Marquez explores Oxfords intellectual core to engage in memorable dialogues with some of the worlds most influential thinkers. Strength and Truth features deep, insightful conversations with experts in philosophy, neuroscience, economics, history, physics, astrophysics, music, literature, government, education, leadership, and democracy who, from their respective fields, examine a common question: What is the future of humanism?From notable figures like Paul Collier, Peter Frankopan, Ngaire Woods, Myles Allen, Karthik Ramanna, and Michael Wooldridge, to emerging voices with compelling ideas, this book invites readers to explore the "Dreaming Spires" of Oxford in search of transformative insights on leadership, ethics, democracy, science, art, and the future of humanity. It is a work that does not provide easy answers but instead sparks essential questions that are crucial for building a more humane future.

O texto tem como proposta despertar a igreja para sua vocação de ser propagadora da graça de Deus. Além disso, o resgate do nosso papel, longe de metodologias etc... Volta aos princípios bíblicos, re

O que voce faria se quando criança presenciasse um crime? Como ficaria seu estado emocional depois disso? E se depois, na adolescencia esse passado ainda te assombrasse atrapalhando seu cotidiano e um grande amor que se inicia? Gustavo tinha apenas dez anos quando tudo aconteceu. Depois de anos traumatizado e de viver na rotina monotona como se acostumou; algo novo acontece. Ou melhor, alguem. Alguem que viera para colorir sua vida e lhe tirar da mesmice. Porem, o que Gustavo no sabia era que alem disso, tambem viria uma onda de incidentes terriveis e estranhos que ele fara de tudo para saber quem esta por tras e por que.