eBooks de Economía de la empresa, página 2 de 51

An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: The Number 1 must-read... A breathtaking piece of work. Tom Peters.The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.

Most business owners set prices based on gut feeling, competitor research, or what they think customers will pay. The result is a pricing strategy that leaves money on the table every single day. You undercharge because you do not know your real costs. You charge the same as competitors even though your value is different. You discount too easily because you fear losing the sale. Over a year, these pricing mistakes cost you tens of thousands in lost revenue.The problem is not that pricing is complicated. It is that most entrepreneurs never learned the framework behind strategic pricingthe psychology, the math, and the positioning that allows you to charge what you are actually worth without constantly losing deals or feeling guilty. This book reveals the pricing strategies used by profitable businesses across industries and shows you how to build a pricing framework tailored to your specific situation.You will learn the difference between cost-based, competitor-based, and value-based pricing, and why value-based pricing is the path to profitability without constant stress. The book walks you through calculating your real costsincluding overhead, taxes, time, and invisible expenses most entrepreneurs ignore. You will discover how to research your market and understand what customers actually perceive as value, so you can price based on reality instead of assumption. The book shows you how to structure your offerings so pricing feels natural and customers understand what they are paying for.

Freelancing sounds simple: offer a skill, find clients, get paid. In reality, most people who try freelancing quit within the first year because they are competing on price, working unpredictable hours, and earning less than they made at their day job. The problem is not the skill. It is the business system behind it.This book reveals why freelancers struggle and shows you the exact framework used by people who earn steady, respectable income without constant hustle. You will learn how to position yourself so clients seek you out instead of you chasing them, how to set rates that reflect your value instead of undercutting competition, and how to attract the right clients while filtering out the draining ones. The book walks you through building a simple portfolio or profile that actually converts, crafting proposals that win contracts, and managing client relationships so work flows consistently instead of appearing in unpredictable bursts.

Dropshipping is often sold as a "push-button" way to get rich online. The truth is very different. This book delivers the reality check new dropshippers need before wasting time, money, and energy on false promises and guru fantasies.Inside, you will learn how dropshipping actually works in todays market, what realistic profit margins look like, and why most beginners fail in the first 90 days. You will see exactly where the money really goesads, apps, refunds, chargebacks, and supplier mistakesand how to calculate whether a product can ever be profitable before you launch.You will also discover how to choose reliable suppliers, avoid low-quality products that destroy your brand, and design a store that builds trust instead of relying on manipulative tactics. Realistic case examples, simple numbers, and clear action steps help you understand what it takes to build a lean, ethical dropshipping business that can grow beyond "side hustle" status.If you want the truth about dropshipping, not another get-rich-quick script, this book will help you make an informed decision: commit with clear eyesor walk away with your money still in your pocket.

Norms and standards make it easier for companies and other organisations to reliably meet high expectations. They thus contribute to our trust in a normality that is characterised by quality, safety and comfort - and is therefore by no means "normal". As necessary and effective as norms and standards are for a society based on the division of labour and complexity, the public awareness of them is low. That is why this non-fiction book provides for the first time an overview of norms and standards systems in Switzerland.From a historical and a future-oriented perspective, the book takes up the following questions: Why and how have norms and standards become so important in recent decades? How exactly do they create their economic and social benefits? To what extent can they hinder or promote innovation and transformation - and what potential does this offer for sustainable development?Journalists, academics and other experts provide answers based on fundamental articles and case studies from companies and other organisations.

This book looks beyond the public face and below the surface of organisations. Using a deceptively easy-to-read and accessible narrative concerning eight international organisations, it covers many fields: real estate, banking, finance, retail, market research, wildlife reserve, fashion, and IT. Each case presents a particular situation or event ranging from dealing with conflict to working with culture and team dynamics. Opened by an incisive foreword from Vega Zagier Roberts, there comes a clear introduction of the authors journey so far within the field of organisation development. Each compelling story demonstrates the complexity of working with organisational problems. The supervision conversations captured within clearly show how consultants can get caught up in and derailed by the dynamics of the organisational system. This book is written for those who work in and with organisations - for founders and executives, for leaders and managers, and especially for other organisational consultants and those who work with or are considering working with them. Through these accounts, the authors encourage interest and curiosity in a way of working with what lies beneath the surface.

This book looks beyond the public face and below the surface of organisations. Using a deceptively easy-to-read and accessible narrative concerning eight international organisations, it covers many fields: real estate, banking, finance, retail, market research, wildlife reserve, fashion, and IT. Each case presents a particular situation or event ranging from dealing with conflict to working with culture and team dynamics. Opened by an incisive foreword from Vega Zagier Roberts, there comes a clear introduction of the authors journey so far within the field of organisation development. Each compelling story demonstrates the complexity of working with organisational problems. The supervision conversations captured within clearly show how consultants can get caught up in and derailed by the dynamics of the organisational system. This book is written for those who work in and with organisations - for founders and executives, for leaders and managers, and especially for other organisational consultants and those who work with or are considering working with them. Through these accounts, the authors encourage interest and curiosity in a way of working with what lies beneath the surface.

Wa, claves dela cultura corporativa japonesadescribe el funcionamiento delas empresas y la filosofía de trabajo en Japón, y proporciona consejos parainteractuar con japoneses de forma fundada y eficiente en cualquier entornoprofesional. La armonia social Wa, querige todas las dinamicas de grupo en el archipielago nipon, debe ser la primeraconsideracion de los extranjeros que quieran trabajar de forma fluida concolegas, superiores, socios o clientes japoneses. Ellibro empieza con unos apuntes sobre la actualidad empresarial, macroeconomia ehistoria de Japon que sirven para dar un contexto a las claves orecomendaciones practicas para trabajar eficientemente con japoneses. Asimismo,para comprender a la practica la cultura diaria, el libro incluye entrevistas adirectivos españoles que acreditan una dilatada trayectoria de trabajo encompañias niponas: Marta Marsal (Epson), Miquel Angel Garcia (Olympus), AntonioAlcala (Fujifilm), Jorge Lasheras (Yamaha), Jorge Calvo (Roland DG), y PedroNavarrete (Sony). El libro se completa con las conclusiones de un estudio sobrelas diferencias culturales en el ambito corporativo.

"A trajetória de Semenzato renderia um filme americano, naquele enredo clássico do self-made man."— Veja São PauloNinguém vende nada sem um sorriso na cara. Esta é uma frase que define a minha a carr

Em todo lugar você vai ocupar o lugar de líde, seja em casa, na empresa, entre amigos ou até mesmo quando está sozinho. Liderança não é um cargo, é uma postura. É a forma como você influencia, inspir

Você Gosta de Gente? não é apenas um livro sobre atendimento, varejo ou liderança. É um convite à reconexão com o que realmente importa: as pessoas. Escrito com a sensibilidade de quem viveu cada his

Recheado de histórias de empreendedores de sucesso, onde acertaram, onde erraram, também a minha própria história.Um livro muito gostoso e inspirador pra quem é empresário, líder e todo aquele que deseja empreender.So paginas para o leitor ler, aprender e por em pratica em sua vida.Garantia ao leitor que se dedicar ao conteudo, momentos agradaveis e de reflexo para profunda transformaço de seus negocios!

Diante do contexto de limitação de recursos, sejam estes econômicos ou financeiros, tanto no âmbito do setor privado quanto do público, bem como a constante competição entre regiões para captação des

Vivir dos veces ofrece las claves para afrontar la transformación personal y organizacional en el siglo XXI tomando como punto de partida la espiritualidad y el liderazgo ignacianos.Ignacio de Loyola, roto y hundido tras sufrir unas terribles heridas en combate, afronto una honda transformacion espiritual y constituyo una empresa religiosa como la Compañia de Jesus cuyo modelo de gestion ha permitido a los jesuitas alcanzar una proyeccion formidable durante cinco siglos. Y su pujanza continua.La vida es un proceso de cambio y de aprendizaje permanente y a lo largo de la misma todos nos enfrentamos a momentos claves en los que cuestionamos aquello que hemos hecho hasta entonces y en los que nuestras convicciones y certezas pueden tambalearse.En el caso de Alex Aranzabal, el final de su brillante etapa al frente de la Sociedad Deportiva Eibar le condujo a una profunda reflexion sobre la necesaria transformacion de las personas y las organizaciones y sobre como llevar a cabo con exito ese proceso.A partir de la propia experiencia del autor, inspirandose en la biografia, la espiritualidad y el liderazgo de Ignacio de Loyola, y ahondando en las ideas capitales ignacianas que ha conocido y puesto en practica a lo largo de sus estudios y desempeño profesional entre los jesuitas, Vivir dos veces ofrece las coordenadas imprescindibles para navegar con un rumbo en cualquier proceso transformacional.Un viaje para el que deberemos contar con un atisbo de conciencia, de autoconocimiento, de lucidez y tambien con algo de coraje, a fin de convertir cualquier crisis en una buena oportunidad planteandonos desde el punto de vita personal y profesional cual es nuestra mision y cual es el mejor modo de proceder para alcanzar los objetivos fijados.

Atualmente, não é necessário ter milhões de seguidores para ser um influenciador e ganhar dinheiro no Instagram. Basta apenas construir uma comunidade que seja engajada, que interaja constantemente c

Esta dissertação aborda a satisfação dos beneficiários de uma Operadora de Saúde, submetidos a tratamento oncológico ambulatorial, em que o principal objetivo é verificar a percepção de qualidade do

La actividad turística ha inyectado, desde siempre, un fuerte dinamismo a la economía: actualmente contribuye con el 10% del producto interno bruto mundial, cifra que en el caso de México alcanza el 9%. El turismo es, por definicion, una actividad de gran nobleza: genera oportunidades de empleo, contribuye a aumentar el nivel de vida de la poblacion local al brindar una fuente adicional de ingresos; mejora la oportunidad de inversion en nuevos negocios, diversifica la economia, fomenta la inversion en infraestructura, promueve el intercambio cultural, la conservacion del medio ambiente y la demanda de servicios. En esta actividad siempre creciente y cambiante, el surgimiento del Tiempo Compartido fue una aparicion disruptiva: un parteaguas. Esta modalidad vino a revolucionar la industria turistica y a imprimirle un dinamismo y diversificacion ineditos. Vision del Acierto es un muy completo ejercicio de investigacion sobre el tema del Tiempo Compartido en Mexico y en el mundo. David Rojo ha logrado un recuento cronologico y un analisis exhaustivo de esta actividad, desde sus titubeantes origenes, cuyos antecedentes pueden situarse a principios del siglo XX en Europa; su posterior consolidacion en Suiza, su llegada a Estados Unidos en la decada de 1960 y su impetuoso arribo a nuestro pais a principios de 1970, cuando llego para quedarse. David es uno de los pocos (y primeros) autores que se han dado a la tarea de diseccionar esta modalidad con rigor e imparcialidad. En estas paginas el lector encontrara un pormenorizado panorama, incluyendo la dificil coyuntura que marco la pandemia.Este libro presenta un bien sistematizado abanico de datos duros, graficas, cifras y entrevistas con actores centrales; entre estos ultimos, una extensa intervencion de Robert L. Kistner, prominente ejecutivo y experto, que lleva la industria del Tiempo Compartido tatuada en los huesos. Vision del Acierto sera, sin lugar a dudas, un documento de consulta obligada para los estudiosos del tema; las escuelas e institutos de turismo encontraran en estas paginas una generosa cantidad de informacion: evolucion, desafios, modalidades, desarrollo e historia del Tiempo Compartido; desde sus remotos e inciertos origenes hasta su fortalecimiento y consolidacion, para convertirse en una forma diversificada de acceso a propiedades vacacionales en todo el mundo.

Desejo utópico? Seria apenas um sonho conciliar de maneira satisfatória a vida pessoal e familiar com uma carreira bem-sucedida?Cortella e Mandelli defendem que não se trata de nenhuma espécie de del

O objetivo deste estudo foi identificar possíveis tendências para o setor de viagens corporativas no Brasil para o ano de 2030. Trata-se de uma pesquisa de natureza qualitativa exploratória, na qual

Inovar na medicina veterinária significa repensar não somente onde se atende, mas como e por que se cuida, o atendimento domiciliar tem se consolidado como uma alternativa eficiente para quem busca o