eBooks de Economía de la empresa, página 5 de 49

In "The Power of the Elevator Pitch: Strategies for Memorable Impressions in Professional Networking," Jordan A. Thomson unveils the crucial art of delivering persuasive elevator pitches that stand out in the fast-paced world of business networking. Thomson provides a comprehensive guide on formulating concise, impactful pitches that effectively convey your unique value proposition, emphasizing the importance of a clear, targeted message that makes your skills and professional worth unforgettable.Beyond conceptualization, Thomson offers practical self-presentation techniques that bolster confidence in marketing oneself and ones ideas efficiently. With a wealth of real-world examples, he demonstrates how a well-crafted elevator pitch can open doors and nurture professional relationships. The book delves into tailoring your pitch for different audiences and situations, showcasing how to customize your message for diverse industries, career paths, and occasions.Completing the guide, Thomson equips readers with strategies to proactively seek and leverage networking opportunities, providing insights into effective follow-up post-networking events. "The Power of the Elevator Pitch" emerges not just as a manual but as an indispensable companion for mastering professional networking.

Unlock the secrets to building a successful online business in the booming health industry with The Pill Gates Theory: Making Money Online Selling Health Products. This insightful guide provides a step-by-step approach to creating and scaling an online store focused on health products. From selecting the right products to mastering digital marketing strategies, this book offers practical tips and proven methods to help you stand out in a competitive market. Learn how to attract and retain customers, optimize your sales funnel, and build a brand that resonates with health-conscious consumers. Whether youre a seasoned entrepreneur or new to the online business world, The Pill Gates Theory equips you with the tools and knowledge to turn your passion for health into a profitable venture.

In a few words, the objective of the book is to provide some simple and easyto understand reflections that anyone in an organisation can apply in areasonably short timeframe, allowing them quickly to get a good understandingof the _big picture_ of an organisation and the direction it wants to go.Having established this broader vision, we can then evaluate if its actuallyfit for getting there in the best possible way, in terms of internal_alignment_ and _coherence_ of people, infrastructure and processes.

It can sometimes feel like everything is falling apart. And there is a reason for this. It really is.In the next ten to twenty years, seven in ten current jobs will disappear. Half of todays corporations will no longer exist.We can either see this as an end or a beginning. In this essential guide to a bewildering future, Neil Gibb shows we are at one of those rare points in human history when a whole way of thinking is on the turn, just as it was in the Renaissance and the Industrial Revolution. In the new world order, passive consumers are being replaced by active participants.Those who catch the swell early are the ones who prosper. Those who dont get it willl be left behind.So brilliant we started work on thinking about its impact on our company before I even finished it. Lee Woodward, CXO Crabtree & EvelynA rich and topical narrative for the changes we sense in the world around us but may not yet have been able to verbalise. Dr Neil Stott, Cambridge Judge Business School

What would you do if you suddenly lost everything? If the business youve put your heart and soul into is gone overnight? This question became a reality for many entrepreneurs whose businesses were destroyed during the looting of July 2021 in South Africa.Alef Meulenberg travelled into the heart of townships like Alexandra in Johannesburg and the deep rural settings of KwaZulu-Natal to follow ten entrepreneurs who built businesses from nothing, nurtured and grew them over the years, only to lose everything during this time.In The Overcomers Alef provides us with each of these entrepreneurs stories where they come from, what they do, what happened during the looting and how they recovered from such a devastating event. And, importantly, Alef writes about the dreams of these remarkable entrepreneurs and their plans to grow their businesses going forward.These stories about hardship, resilience, determination and hope are the backdrop for valuable lessons for all of us, in both business and life.Lets learn from those who have come out on the other side.Let us learn from the overcomers.

In "The Lords of High Decision," Meredith Nicholson weaves a narrative that delves into the intricacies of ethical dilemmas faced by influential figures in a rapidly changing society. Set against the backdrop of early 20th century America, the novel employs a blend of lyrical prose and keen psychological insight, exploring themes of power, morality, and the weight of responsibility. Nicholsons deft characterizations and rich, descriptive language captivate the reader, navigating the nuanced landscape of human decision-making and societal expectations. Meredith Nicholson, a prominent novelist and political figure of his time, draws upon his extensive background in law and public service to inform the moral quandaries presented in this work. His experiences in the realms of politics and literature illuminate the often tumultuous intersections of personal ambition and societal duty. Nicholsons unique voice reflects the zeitgeist of his era, resonating with readers who grappled with their own ethical challenges in a time of great upheaval. Recommended for those who appreciate rich character studies and philosophical inquiries, "The Lords of High Decision" invites readers to contemplate the nature of leadership and responsibility. Nicholsons deft storytelling, coupled with his exploration of the human condition, makes this work a profound and engaging read for any literary enthusiast.In this enriched edition, we have carefully created added value for your reading experience:- A succinct Introduction situates the works timeless appeal and themes.- The Synopsis outlines the central plot, highlighting key developments without spoiling critical twists.- A detailed Historical Context immerses you in the eras events and influences that shaped the writing.- A thorough Analysis dissects symbols, motifs, and character arcs to unearth underlying meanings.- Reflection questions prompt you to engage personally with the works messages, connecting them to modern life.- Handpicked Memorable Quotes shine a spotlight on moments of literary brilliance.- Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.

Most people recognize that Arthur Andersen was a great Firm. For the authors,it was perhaps the greatest. Its fulminating, unexpected and shamefulcollapse, with the Enron case and ensuing disappearance from the market,leaving a cloud of local professional firms, has left in the collective memorya totally negative image, erasing any earlier merits as if they never existed.Written by two former Arthur Andersen partners, this book recovers thosemerits, the authentic "Andersen Culture", that did many well-done things formany years, in many countries, with many satisfied clients. Vindicates tobring back certain values and practices of the entrepreneurial model that madeof Arthur Andersen an admired and successful Firm, and to leave it as legacyto future generations.After an introductory chapter, that goes briefly through the Arthur Andersenhistory, the book is organized in three main parts: I. The Seven Columns orBasic Principles of the Andersen Model, II. Turning Principles into Practiceand III. The Decomposition of the Model.

Julius M. Prices "The Land of Gold" intertwines rich narratives with profound explorations of identity and ambition against the backdrop of a rapidly changing American landscape. The novel employs a lyrical prose style that deftly balances poetic imagery with sharp social commentary, reflecting the authors keen awareness of the socio-economic dynamics during the Gold Rush era. Prices nuanced character development invites readers to engage deeply with themes of greed, resilience, and the pursuit of the American Dream, all while navigating the harsh realities of life in a burgeoning and often unforgiving frontier. Julius M. Price, a scholar of American literature and history, delves into themes of exploration and transformation, reflecting his extensive research on the socio-political milieu of 19th-century America. His personal connection to the challenges faced by early American pioneers, combined with his academic background, provides a rich foundation for this compelling narrative. Prices ability to weave historical events with fictional elements showcases his skill as a storyteller, drawing on both personal insight and rigorous scholarship. "The Land of Gold" is a must-read for anyone interested in the intersection of history and fiction, as it immortalizes a pivotal era in American history while delving into the complexities of the human spirit. Prices evocative writing not only entertains but also invites critical reflection, making this novel an essential addition to both literary and historical discourse.

The Kindness Economy is a powerful new force for change in business and a growing trend that will improve everything from how we work to how we live in our homes, communities, and cities. In an age of much unkindness, burnout, and notoriously monstrous management, we need a new, positive vision for the future.In this book, futurist and trend researcher Oona Horx Strathern offers an optimistic look at how we can create a healthy economy in which we are kinder to people and the planet while still making a profit. Through examples and anecdotes as well as personal and professional insights, The Kindness Economy explores how we can combine values with value and think differently about how we want to spend, work, and live.

The most powerful online earners arent always the loudesttheyre the ones who build systems that work even when theyre not watching. This book unveils the philosophy and strategy behind constructing a silent, self-operating online income engine designed for professionals who value autonomy, privacy, and strategic leverage.Youll explore how to engineer hands-off digital workflows, develop scalable assets, and create controlled environments where money flows without constant oversight or public presence. Rather than hype or noise, this guide focuses on intentional design, disciplined execution, and the empowering mindset that drives long-term digital independence.For experts seeking inspiration with substance, this book shows how mastering silence, structure, and smart automation becomes the gateway to a truly liberated online empire.

In a world where rapid change and technological evolution are the norms, Dr. Emily Stantons "The Heart of Leadership: Cultivating Empathy and Adaptability in a New Era" emerges as a transformative guide for current and aspiring leaders. With over two decades of leadership experience, Dr. Stanton takes you on a profound journey, challenging conventional leadership paradigms with her groundbreaking concept of "reverse leadership."This book is not just a collection of insights; its a manifesto for change, advocating for a leadership style rooted in empathy, integrity, and a deep understanding of human needs. Dr. Stanton shares her personal journey and dialogues with ChatGPT, showcasing how leading from within isnt just a philosophy; its a practical approach to inspiring, empowering, and guiding teams in todays dynamic world.Whether youre at the helm of a start-up or a seasoned executive, this book offers a treasure trove of strategies, stories, and advice that will help you rethink how you lead and influence. "The Heart of Leadership" is more than a book; its a companion for your leadership journey, urging you to embrace adaptability, drive innovation, and lead with an open heart and a clear mind.Join Dr. Stanton as she guides you through the principles of empathic leadership, helping you to cultivate a leadership style that resonates with the needs of the modern workforce and creates an environment where everyone thrives. Unlock your potential and lead your team to new horizons with "The Heart of Leadership."

From naughty lists to sprinting swans, wandering ducks to Amarula-based incentives, The First Kudu takes you on the roller coaster ride of a start-up, and dives into real learnings along the way.The narrative invites you to journey through the chaos with the young team and unpacks in gritty detail what goes into building a tech start-up with stories of fun and failure honestly told in equal measure.The First Kudu tells the story of HouseME, a rental technology company founded in South Africa that grew to 34 employees and 50 000 registered users, processing hundreds of millions of rands each year. The company won awards, raised several rounds of funding and was sought after by competitors.It was exciting.It was excellent.And then It was dead.Ben Shaw (former CEO) and Lorne Hallendorff (former COO) provide a whirlwind tour of what goes into building a start-up at the southern tip of Africa and what they would do differently, were they to do it again.

In "The Firm of Nucingen," Honoré de Balzac intricately weaves a narrative that delves into the complexities of finance, ambition, and social stratification in 19th-century France. As part of his monumental series "La Comedie Humaine," this novel reflects Balzacs characteristic realism, employing a rich, detailed writing style that captures the multifaceted lives of his characters. Through the lens of the banking house, Balzac explores themes of wealth, corruption, and the moral ambiguities of capitalism, as the protagonist, Eugene de Rastignac, navigates the treacherous waters of Parisian society and its financial institutions, illustrating the intricate connection between personal and economic power. Honore de Balzac, a pioneering figure in the literary movement of realism, was deeply influenced by the social upheaval of his time and the burgeoning capitalist economy. His experiences within the financial sector profoundly shaped his understanding of societal dynamics, ultimately informing his portrayal of characters like Nucingen, who exemplify the synergy between greed and aspiration. Balzacs keen observation of human behavior and societal trends is demonstrated throughout his work, making him an essential figure in 19th-century literature. Readers seeking a profound exploration of human ambition and the moral dilemmas posed by wealth will find "The Firm of Nucingen" an indispensable addition to their literary collection. Balzacs masterful narrative invites reflection on the intricacies of financial success and its inevitable repercussions on personal ethics, making it a timeless commentary on the nature of ambition in any era.In this enriched edition, we have carefully created added value for your reading experience:- A succinct Introduction situates the works timeless appeal and themes.- The Synopsis outlines the central plot, highlighting key developments without spoiling critical twists.- A detailed Historical Context immerses you in the eras events and influences that shaped the writing.- An Author Biography reveals milestones in the authors life, illuminating the personal insights behind the text.- A thorough Analysis dissects symbols, motifs, and character arcs to unearth underlying meanings.- Reflection questions prompt you to engage personally with the works messages, connecting them to modern life.- Handpicked Memorable Quotes shine a spotlight on moments of literary brilliance.- Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.

"The Firm of Girdlestone" is a compelling novel that intricately weaves themes of greed, morality, and the complexities of human relationships within the framework of Victorian London. Written in 1890, this work showcases Arthur Conan Doyles distinctive narrative styleAian engaging blend of vivid characterizations and meticulous attention to detail. The story follows the financial misdeeds and ethical dilemmas faced by the titular firm, reflecting the social and economic shifts of the era. Through its exploration of personal ambition and ethical boundaries, the novel offers a critique of capitalism and human nature that resonates with contemporary readers. Arthur Conan Doyle, renowned as the creator of Sherlock Holmes, held a diverse array of interestsAiincluding medicine, history, and adventureAishaping his literary output. His experiences as a physician and his keen observance of societal dynamics informed the moral undercurrents of "The Firm of Girdlestone." It serves as an intriguing exploration of Doyles narrative prowess beyond detective fiction, showcasing his free-spirited approach to storytelling and character development. This engrossing novel is recommended for readers seeking a deeper understanding of DoyleAos versatility as an author. "The Firm of Girdlestone" not only captivates with its plot but also invites reflection on themes that remain relevant today. Engaging and thought-provoking, it stands as a testament to Conan Doyles broader literary contributions.

In The Financier, Theodore Dreiser delves into the ambition and moral vacuity of early 20th-century America through the tale of Frank Cowperwood, a ruthless financier whose rise and fall epitomize the eras volatile capitalist spirit. The novel is marked by Dreisers characteristic naturalism, employing a straightforward prose style that emphasizes the psychological depth and complexities of its characters. Set against the backdrop of the Gilded Age, the work critiques the relentless pursuit of wealth and power, illustrating how personal desires clash with ethical considerations in a rapidly changing society. Dreiser, an instrumental figure in American literature, drew much from his own experiences of poverty and social upheaval. Born in 1871 to a large family in Terre Haute, Indiana, he witnessed firsthand the disparities in wealth and social class that permeated American life. These experiences shaped his worldview and inspired him to explore the darker sides of human ambition and desire, culminating in the creation of characters like Cowperwood, who is as compelling as he is morally ambiguous. The Financier is a compelling read for those interested in the intersection of personal ambition and societal constraints. It offers profound insights into the human condition and serves as a mirror to contemporary societys struggles with ethical dilemmas in the pursuit of success, making it an essential text for scholars and casual readers alike.In this enriched edition, we have carefully created added value for your reading experience:- A succinct Introduction situates the works timeless appeal and themes.- The Synopsis outlines the central plot, highlighting key developments without spoiling critical twists.- A detailed Historical Context immerses you in the eras events and influences that shaped the writing.- An Author Biography reveals milestones in the authors life, illuminating the personal insights behind the text.- A thorough Analysis dissects symbols, motifs, and character arcs to unearth underlying meanings.- Reflection questions prompt you to engage personally with the works messages, connecting them to modern life.- Handpicked Memorable Quotes shine a spotlight on moments of literary brilliance.- Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.

In "The Business Career in Its Public Relations," Albert Shaw explores the intricate interplay between business practices and public perception during a transformative era in American industry. Shaw employs a deft literary style, combining analytical prose with poignant case studies, to elucidate the evolving nature of business relationships with the public and institutions. This work contextualizes public relations within the broader scope of economic growth in the late 19th and early 20th centuries, positioning it as a vital component of corporate identity and reputation management amidst rising consumerism and an increasingly skeptical society. Albert Shaw, a prominent journalist and commentator of his time, brings a wealth of experience from his extensive career covering business and societal issues. His perspective is shaped by his deep engagement with key figures in the business world and his keen observation of the socio-economic trends influencing public opinion. Shaws insights reflect the challenges faced by businesses in balancing profitability with social responsibility, illustrating how the foundations of modern public relations were being forged in response to public scrutiny and changing consumer expectations. This book is an essential read for scholars, business professionals, and anyone interested in understanding the genesis of public relations as a discipline. Shaws penetrating analysis not only highlights the historical significance of public relations but also offers timeless strategies for navigating todays complex business landscape. Readers will find invaluable lessons on the importance of transparency and communication in fostering trust and loyalty in an ever-evolving marketplace.In this enriched edition, we have carefully created added value for your reading experience:- Handpicked Memorable Quotes shine a spotlight on moments of literary brilliance.- Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.

BRAZIL IS SILENTLY CHANGING.Globalization and the massification of technology generate opportunities for new business to emerge and for the transformation of the traditional business people into entrepreneurs. Startups and corporations that noticed this movement are shaping the New Economy, while the most traditional companies remain static, living in the past. The old Brazil allowed poor services and artificial results to perpetuate, but now the dynamic has changed.It seems obvious to say that the world has changed since we entered the information and telecommunication age. By scrolling our smartphone screen, we have the power to transform an entire battlefield. We are always one innovation away from finding out that everything we know has become obsolete. Data has turned into the most valuable coin for companies. This is the age of the New Economy.In this turbulent and dynamic scenario, remaining stuck to old practices and paradigms can mean being swallowed up by businesses aligned with the principles of constant innovation. Mastering the new rules will define who remains in the market. To avoid the risk of being undertaken by the avalanche of information in this new world, Diego Barreto, Finance and Strategy Vice President at iFood, will teach us how to navigate the New Economy and to use the new reality to our advantage.With this book, you will learn: What is the New Economy and why is it taking shape in Brazil; How to identify Old Economy practices that are harming your business; Why meritocracy of ideas, diversity & inclusion, sustainability, radical transparency and conscious capitalism are key factors to the success of companies; What are the

Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference of 1884 (also known as the Congo Conference) ever present, an exponential growth trajectory, using modern leadership and management practice, needs to be charted for Africa to catch up with the developed world.Musa Kalenga technologist, marketer, brand communicator, entrepreneur, author of Ladders & Trampolines and Group CEO and shareholder of Brave Group believes this is only possible using the springboard combination of creativity and technology.The Brave Code explores Musas journey with Brave Group to pioneer a shared-value creative enterprise as a blueprint for other organisations in Africa.Exploring tangible ways to benefit every member of its ecosystem, Brave Group upends traditional advertising models, challenges assumptions around equity, and pushes back at commonly-accepted but outdated client and agency practices.Seeking to blaze a new trail and aiming to create a replicable model that has relevance beyond the advertising and marketing sector, Musa is spurred on by what Singularity University called a massive transformative purpose, and calls others to join him on the journey.Weaving together anecdotal examples and personal musings with a working theory of change, The Brave Code is an encouragement to the young entrepreneurs, professionals and trailblazers in Africa to play a critical part in unlocking the immense value that the continent has to offer.

Starting a business is one thing. Making that business successful is quite another. Weve all read the failure statistics of start-ups, yet we entrepreneurs are a determined bunch of people we are not easily deterred and will try, and try, and try again.We are the drivers of economic growth and job creation, but sadly we are often the unsung heroes of the South African economy. With the lack of support for start-ups and absence of knowledge-sharing, being an entrepreneur is far from easy and what is missing is business guidance and mentorship.Mistakes are made that could be avoided. We certainly dont have all the answers all of the time, especially when were starting out. But you know who does? Those whove been down the same path before.And that is where the value of this book, The Book Every Entrepreneur Has to Read, lies. It is full of sage advice, lessons learned, and thousands of hours of hard-earned knowledge from thriving entrepreneurs, covering What they wish they knew when they were starting out.What they wouldnt do again, and the lesson learned.Wisdom they have picked up along the entrepreneurial journey from mindset to idea, planning to execution, funding to partnerships, networking to negotiating, innovation to strategy, hiring to company culture, social media to technology, and everything in between.Dont become a statistic start reading and make notes and lists of what you can do today, to not only negotiate the sometimes hazardous entrepreneurial journey, but excel from a great idea to a successful business.

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike seamlessly and hypnotically entwines business insights and universal premises of first hires, cash flow challenges, brand building, networking and pitches, with his humorous storyselling approach to deliver a page-turner complete with armed robberies, fancy-dress competitions and partnering with some of the planets most coveted brands.The Best Dick is the catalyst youve been waiting for, your entire life, to encourage your emancipation from the payroll hamster wheel, in order to just start your own business. And, for the existing entrepreneur to find solace in the fact that founding your own company is the best, damn decision you ever made.Life is short. Play naked!