eBooks de Política y legislación educativa, página 3 de 46

La educación es un "fenómeno social total" y su conocimiento requiere el análisis concreto de sus dimensiones históricas, legislativas, económicas, sociales, pedagógicas y políticas. En esta dirección, se muestra, desde el analisis juridico-constitucional, la estrecha relacion entre el derecho de las familias a la libre eleccion de centro educativo y la segregacion escolar en la sociedad española. Desde las otras dimensiones historicas, sociales y pedagogicas, el estudio constata que el elemento que mas contribuye a la alta segregacion es la existencia de la doble red escolar financiada con dinero publico, ya que las escuelas concertadas favorecen de una forma determinante la segregacion de los estudiantes tanto por nivel socioeconomico como por origen nacional o genero. Con el estudio de caso del mapa escolar de la ciudad de Valencia se estudian la distribucion desigual del gasto publico en educacion, las politicas de zonificacion, los criterios de baremacion, el proceso de admision del alumnado, la desigualdad de oportunidades educativas y los procesos de segregacion escolar. La propuesta incluye un plan de accion contra esta ultima que concreta medidas y actuaciones en ambitos fundamentales del proceso escolar. La investigacion nace de un convenio entre el Ajuntament de Valencia y la Universitat de Valencia que responde a un modelo de colaboracion no mercantil entre las universidades y la Administracion publica que asume la investigacion en las universidades publicas como un "bien comun" e implica una apuesta explicita por su democratizacion mediante su transferencia a los diferentes agentes sociales implicados. El libro finaliza con el analisis sociologico del proceso de persecucion politica y juridica y criminalizacion mediatica que padecio la propia investigacion. Un proceso inedito en la investigacion sociologica española desde la finalizacion de la dictadura del general Franco.

Charting the first 15 years of his career in education as a teacher, researcher, academic and growing collaborator with schools, Andy Hargreaves casts light on what he calls a Great Education Shift. This was a period during the early 1980s which was marked by the rise of neoliberalism and which brought an end to an era defined by public investment, pursuit of equality, commitment to educating the whole child and support for a strong and highly qualified teaching profession.Andys reflections on the present and the past offer powerful and often provocative insights into some of the most pressing issues in education today, including teacher autonomy, evidence-based practice, early career struggles, intellectual bias and the impact of mentors.In this captivating and inspiring book, you will learn quite a bit about Andy and the experiences that shaped him. But you will learn far more about yourself, your work and your world as you seek to create a better future for all our young people and those who serve them.A must-read for anyone working in or interested in education today.

Este libro tiene como objetivo ofrecer un punto de vista sobre la procesos deformación que se llevar a cabo en un posgrado en educación- el doctorado en laUniversidad Autonóma de Tlaxcala- a través de la reconstruccion de las difcultades, decisiones y estrategias que experimentaron los alumnos a lo largo delproceso la construccion teorica y empirica de la investigacion realizada paraobtener el grado de Doctor.

Las universidades afrontan el desafío de apostar por la innovación educativa para responder a los cambios socioeconómicos y tecnológicos. Este monográfico es una guía esencial para docentes y gestores universitarios que buscan actualizar y mejorar sus metodos de enseñanza.La obra explora como las instituciones pueden preparar al alumnado para un mundo en constante evolucion, promoviendo un aprendizaje interactivo, colaborativo y centrado en el estudiante. Los diferentes capitulos que integran el volumen cubren diversos enfoques y estrategias metodologicas, desde el flipped learning y la gamificacion hasta el uso de inteligencia artificial y plataformas digitales como Moodle. Ademas, cada capitulo esta fundamentado en evidencias, ya que en todos ellos se presentan investigaciones y estudios de caso que demuestran los beneficios concretos y medibles de las innovaciones implementadas en el ambito universitario.Tambien se subraya la importancia de la inclusion y el acceso equitativo a una educacion de calidad, fomentando habilidades criticas y creativas necesarias en el siglo XXI. Ademas, se analizan enfoques como el aprendizaje basado en proyectos y el aprendizaje-servicio, que motivan a los estudiantes y desarrollan su compromiso social.Este libro ofrece estrategias para integrar tecnologias digitales en el curriculo y destaca la necesidad de una formacion continua de los docentes. Al compartir experiencias innovadoras, se pretende inspirar a toda la comunidad educativa a ser parte activa en la transformacion de la enseñanza universitaria.Esperamos que cada uno de estos capitulos ayude al profesorado a orientar a sus estudiantes en su proceso de aprendizaje.

In an increasingly competitive market, where the offer of similar products and services is abundant, standing out from the competition and gaining customer loyalty is a constant challenge. The key to success is providing memorable experiences that transcend traditional service and generate a WOW effect on customers.This ebook is a guide to creating and implementing the WOW Effect in your sales . We will cover everything from basic concepts to advanced strategies, with practical examples and insights from experts.Learn Much More...

In sales, the objection is a familiar sound. Whether its a blunt "no," a hesitant "I need to think more," or a concern about price, dealing with customer objections is a challenge every salesperson faces. But what if I told you that objections are not obstacles, but opportunities?In this ebook, we will uncover the power of objections and guide you through a 4- step process to transform them into sales opportunities. Well cover proven techniques for handling objections effectively, building trust with your customers, and closing more deals.Learn Much More...

In an increasingly competitive and saturated market, companies that want to stand out and prosper need to go beyond traditional sales techniques. The key to success is adopting a consultative and personalized approach, which puts the customers needs and objectives at the center of the sales process.This ebook offers a complete guide to implementing personalized consultative selling in your company. We will cover the following topics:What is Personalized Consultative Sales?Benefits for the Company and the CustomerStages of the Consultative Selling ProcessTechniques for Personalizing ServiceBuilding Lasting RelationshipsUseful Tools and ResourcesTips for Implementing Consultative SellingCase Studies and Real ExamplesLearn Much More...

The B2B market is constantly changing. Customer expectations are rising, competition is intensifying and technologies are evolving at a rapid pace. In this context, companies that want to thrive need to focus on delivering an exceptional customer experience (CX).What is B2B CX?B2B CX is the sum of all the experiences that a B2B customer has with a company, from the first contact to post-sales . It covers all touchpoints, from the company website to customer service.Why is B2B CX important?An exceptional B2B CX can bring several benefits to companies, such as:Increased customer retention: Satisfied customers are more likely to stay with the company.Increased revenue: Customers who have a good experience with the company tend to spend more.Improved company reputation: A good reputation can attract new customers and increase loyalty among existing customers.Increased employee productivity: Employees who are engaged in providing a good customer experience are more productive.How to Create an Exceptional B2B CXThere are several ways to create an exceptional B2B CX. Some important tips are:Knowing your customers: It is important to understand your customers needs and expectations in order to offer a personalized experience.Deliver exceptional customer service: Customer service is one of the most important touchpoints in the customer journey. It is important to offer fast, efficient and friendly service.Create an easy and efficient purchasing process: The purchasing process should be as easy and efficient as possible for the customer.Offer relevant and useful content: The content you offer your customers must be relevant to their needs and useful for your business.Personalize the customer experience: Customers expect companies to provide a personalized experience. You can personalize the customer experience using data and insights about your customers.ConclusionB2B CX is essential for the success of companies in the B2B market. By delivering exceptional B2B CX, companies can increase customer retention, increase revenue, improve company reputation, and increase employee productivity.Learn Much More...

In a world saturated with messages and advertisements, where attention is an increasingly scarce resource, storytelling emerges as a powerful tool to stand out and win over your customers. More than a simple marketing technique, storytelling is the art of connecting with people on an emotional level, using the power of stories to create a memorable and persuasive experience.In this ebook , you will delve into the world of storytelling for sales, exploring its benefits, learning how to build effective stories and discovering how to use them at different stages of the sales process.Learn Much More...

The world of sales is constantly changing. Traditional techniques, based on intuition and experience, are increasingly less effective. In todays competitive landscape, success depends on the ability to make strategic, personalized decisions driven by hard data.Thats where data-driven selling comes in. This innovative approach uses data analysis to identify sales opportunities and personalize the approach for each customer, significantly increasing the chances of success.In this comprehensive ebook, you will find a comprehensive guide to mastering data-driven selling. We will cover everything from basic concepts to advanced strategies, with practical examples and tools to help you apply this knowledge in your daily life.Chapter 1: The Importance of Data Analysis in SalesIn this chapter, you will understand why data analysis is crucial to sales success. Well explore the benefits this approach offers, such as:Better customer understanding: Data analytics allows you to identify your customers needs, wants, and behaviors, creating a solid foundation for personalization.Strategic decision making: Based on concrete data, you will be able to make more assertive decisions about your sales efforts, optimizing resources and maximizing return on investment (ROI).Increased sales process efficiency: Data analysis helps identify bottlenecks and inefficiencies in the sales process, allowing you to optimize it and maximize your teams productivity.Improved customer retention: By better understanding your customers, you will be able to offer more relevant products and services, increasing satisfaction and building loyalty within your customer base.Learn Much More...

In a world increasingly saturated with offers and options, how can you stand out from the competition and gain the attention of your customers? The answer may lie in gamification.Gamification is the application of game elements and principles in non-game contexts, with the aim of increasing engagement and motivation. When applied to sales, gamification can be a powerful tool to boost your business.In this ebook, you will learn how to create a gamification system for your sales, motivating your customers to buy from you more frequently.Learn Much More...

The world of sales is a battlefield, where persuasion is the most powerful weapon. And in the modern salespersons arsenal, mental triggers are essential ammunition for winning customers and boosting conversions.In this ebook , you will uncover the secrets of the most effective mental triggers, exploring how they influence customer decision-making and how to use them in your sales strategy to generate daily results.Learn Much More...

Influencer marketing has become one of the most effective marketing strategies for reaching a wider audience and generating sales. By partnering with the right influencers, you can connect with your target audience in an authentic and engaging way, boosting your brand awareness, engagement and sales.This ebook is the complete guide to selling with influencers. Well cover everything you need to know to create a successful influencer marketing campaign, from defining your goals to measuring your results.Learn Much More...

In an increasingly competitive and dynamic market, optimizing the sales process is crucial to the success of any company. Automation emerges as a powerful tool to achieve this goal, freeing up time for salespeople to focus on strategic activities that generate more sales.This ebook is a complete guide to implementing sales automation efficiently. We will cover everything from basic concepts to more advanced strategies, focusing on:Increase sales team productivity by automating repetitive and manual tasks such as data entry, scheduling meetings and sending emails.Improve communication with customers: personalizing the customer experience and responding to customer requests quickly and efficiently.Gain valuable insights into the sales process: analyzing data and metrics to identify opportunities for improvement.Learn Much More...

Estamos ante una obra colectiva que invita a replantear preguntas y a generar nuevas respuestas sobre procesos de inclusión en espacios educativos. ¿Por qué es necesario hablar de inclusión desde la universidad? ¿Que se necesita para lograr accesibilidad para estudiantes con ceguera, debilidad visual o sordera? ¿Que tipo de acciones son viables para instrumentar la perspectiva de genero? ¿Como se puede garantizar la inclusion de las personas trans? ¿Como se aseguran espacios libres de violencia? ¿Es posible proveer las condiciones de atencion al estudiantado con vulnerabilidad mental, emocional, economica o cultural? Estas y otras preguntas son respondidas en un libro que da cuerpo, figura y nombre a todas aquellas vivencias, experiencias universitarias y actividades que acompañan la trayectoria escolar de las y los estudiantes durante su formacion profesional. Estos cuestionamientos visibilizan una realidad y un discurso que requieren ser integrados de manera urgente en la discusion academica, desde donde es y debe ser posible la accion pedagogica que incluya a todas y todos.

What do you get if you blend a downtrodden head teacher, a hostile school inspector, an incompetent reality TV film crew, an ice cream factory and a load of unruly pigs? A hilarious novel from the pen of Steve Baker, a brilliant writer and school behaviour specialist.Outstanding tells the story of a school inspection set against the backdrop of a struggling school in a semi-rural setting. Educating Norfolk have been invited in to film the cash strapped school and just happen to arrive at the same time as the inspectors - with hysterical results. Meanwhile, a war erupts between the neighbouring ice cream factory and a local pig farmer in which the school is collateral damage. Plus, an idealistic recently appointed inspector, confronted with the reality of his judgements and their consequences, is forced to make a life-changing decision. Steve skilfully weaves these elements together and leads the unhappy protagonists towards a magnificent and heartwarming climax.As a teacher, behaviour specialist and award winning education non-fiction author, Steve Baker brings insider knowledge and sharp wit to this brilliantly crafted debut novel. Combining satire and social commentary, this hilarious book captures the heart of the chaos and pressures of modern-day teaching.A highly entertaining read for teachers of all levels seeking a light-hearted escape from the pressures and stresses of their day job.

Trauma shapes our lives more profoundly than we often realize. It influences our thoughts, emotions, and behaviorsoften without us fully understanding why we react the way we do. But trauma is not just a wound; it is also a gateway to deeper self-awareness and inner growth.This book takes you on a journey to uncover the hidden patterns shaping your experiences. It bridges modern trauma research with personal insights, showing how we can break free from inner blockages to gain more freedom and clarity. Its not just about recognizing trauma but about learning to navigate it consciously, integrate it, and open up new paths for ourselves.A key concept in this book is the principle of iterationsthe understanding that healing is not a one-time event but unfolds in layers. Each cycle brings a deeper level of awareness, offering the chance to finally release old patterns.With practical guidance, this book helps you identify the imprints of trauma in your daily life, explores the roles of forgiveness and self-responsibility, and provides tools to shape your personal healing journey. It is an invitation not just to look back, but to move forwardwith a renewed understanding of yourself and your life.For anyone seeking greater self-awareness, looking for ways to dissolve inner blockages, and ready to leave outdated patterns behindthis book is a companion on the path to greater freedom, clarity, and inner strength.

En un mundo cada vez más saturado de ofertas y opciones, ¿cómo diferenciarse de la competencia y captar la atención de sus clientes? La respuesta puede estar en la gamificación.La gamificación es la aplicacion de elementos y principios del juego en contextos ajenos al juego, con el objetivo de aumentar el compromiso y la motivacion. Aplicada a las ventas, la gamificacion puede ser una herramienta poderosa para impulsar tu negocio.En este ebook aprenderas a crear un sistema de gamificacion para tus ventas, motivando a tus clientes a comprarte con mas frecuencia.Aprenda mucho mas...

En ventas, la objeción es un sonido familiar. Ya sea un rotundo "no", un vacilante "Necesito pensar más" o una preocupación por el precio, lidiar con las objeciones de los clientes es un desafío al que se enfrenta todo vendedor. Pero ¿y si te dijera que las objeciones no son obstaculos, sino oportunidades?En este libro electronico, descubriremos el poder de las objeciones y lo guiaremos a traves de un proceso de 4 pasos para transformarlas en oportunidades de ventas. Cubriremos tecnicas comprobadas para manejar objeciones de manera efectiva, generar confianza con sus clientes y cerrar mas acuerdos.Aprenda mucho mas...

El mercado B2B cambia constantemente. Las expectativas de los clientes aumentan, la competencia se intensifica y las tecnologías evolucionan a un ritmo rápido. En este contexto, las empresas que quieran prosperar deben centrarse en ofrecer una experiencia de cliente (CX) excepcional.¿Que es B2B CX?B2B CX es la suma de todas las experiencias que tiene un cliente B2B con una empresa, desde el primer contacto hasta la posventa . Cubre todos los puntos de contacto, desde el sitio web de la empresa hasta el servicio de atencion al cliente.¿Por que es importante B2B CX?Una CX B2B excepcional puede aportar varios beneficios a las empresas, tales como:Mayor retencion de clientes: es mas probable que los clientes satisfechos permanezcan en la empresa.Aumento de ingresos: los clientes que tienen una buena experiencia con la empresa tienden a gastar mas.Mejora de la reputacion de la empresa: una buena reputacion puede atraer nuevos clientes y aumentar la lealtad entre los clientes existentes.Mayor productividad de los empleados: los empleados que se dedican a brindar una buena experiencia al cliente son mas productivos.Como crear una CX B2B excepcionalHay varias formas de crear una CX B2B excepcional. Algunos consejos importantes son:Conozca a sus clientes: Es importante comprender las necesidades y expectativas de sus clientes para poder ofrecer una experiencia personalizada.Ofrezca un servicio al cliente excepcional: el servicio al cliente es uno de los puntos de contacto mas importantes en el recorrido del cliente. Es importante ofrecer un servicio rapido, eficiente y amigable.Crear un proceso de compra facil y eficiente: El proceso de compra debe ser lo mas facil y eficiente posible para el cliente.Ofrece contenido relevante y util: El contenido que ofrezcas a tus clientes debe ser relevante para sus necesidades y util para tu negocio.Personalice la experiencia del cliente: los clientes esperan que las empresas brinden una experiencia personalizada. Puede personalizar la experiencia del cliente utilizando datos e informacion sobre sus clientes.B2B CX es fundamental para el exito de las empresas en el mercado B2B. Al ofrecer una CX B2B excepcional, las empresas pueden aumentar la retencion de clientes, aumentar los ingresos, mejorar la reputacion de la empresa y aumentar la productividad de los empleados.Aprenda mucho mas...