Danilo Zatta

An incisive and accessible blueprint to pricing your company s products and services In The Pricing Model Revolution How Pricing Will Change the Way We Sell and Buy On and Offline world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models In the book you ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business From freemium to subscription pay per use and even neuropricing the author discusses every available option and shows you how to choose Although it s rigorous and evidence backed The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete practical guidance you can apply immediately to start generating more revenue You ll learn things like How to make smart and innovative pricing a core component of your next product offeringHow to distinguish between every new future oriented monetization approachWhich factors to consider when you re choosing on a new pricing model for your most popular products An essential read for C level executives managers entrepreneurs and sales team leaders The Pricing Model Revolution

Pricing revolution Cómo la fijación del precio afecta la forma enque compramos on y off lineCada vez más la fijación del precio correcto de los productos o servicios puede significar el éxito o