SIMON BARROW

Este libro es la primera guía exhaustiva para desarrollar y gestionar uno de los principales activos de cualquier empresa: su valor de marca para quienes trabajan en ella.Las personas se relacionan con muchas marcas: la de los cereales del desayuno, la del coche, la del equipo de futbol... pero la mas importante es la marca para la que trabajan. Lo que los empleados sienten por ella es una de las claves del exito o el fracaso de la empresa.Las compañias lideres reconocen que crear una experiencia de marca positiva para los empleados requiere la misma atencion y coherencia que la que demanda la gestion de la marca para el cliente.Richard Mosley y Simon Barrow son colegas en la firma de consultaria People in Business, con sede en Londres. Las ideas que aportan en este libro son la base del trabajo que realizan junto a la alta direccion para la mejora del rendimiento.

After fourteen years of Conservative government combined with Brexit, a global pandemic, the rise of a populist far right and the existential threat of climate change many see Britain as undergoing serious social, economic and cultural decline. This is the context in which Labour have taken office at Westminster after a decade and a half in opposition. With recent ways of doing politics, government and statecraft in crisis, how can a serious, humane alternative emerge? What scale and type of change is coming, and will it be for the better?All this raises serious questions about the future of the UK and its constituent nations, Labours ability to govern progressively, and the incoming governments confidence and capacity to take on the entrenched vested interests of present-day Britain while also having an honest, mature conversation with the public and its own supporters about the nature of these challenges.In Britain Needs Change, some of our best thinkers and commentators dissect the challenges facing the new government in a series of wide-ranging, penetrative essays. Featuring contributions from Helena Kennedy, John Curtice, Mariana Mazzucato, Neal Lawson, Aditya Chakrabortty, Ann Pettifor, Gavin Esler, Hilary Cottam, Sunder Katwala, Savitri Hensman, Fintan OToole and Andrew Gamble among others, this is required reading for anyone interested in the future of our country.