Stephen Baker

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make cell phone calls. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this data and what are they doing with it? Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists—and lovers. The implications are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor—the mathematical modeling of humanity—will transform every aspect of our lives.

Cat owners know the truth: cats, in fact, own them and their feline needs must be met—sooner rather than later. In this delightfully irreverent book, highlighted by Jackie Geyer's evocative illustrations, the author of the highly successful, How to Live with a Neurotic Dog, offers coping mechanisms for those who struggle with the endless task of keeping their cats pampered and therefore happy.

You think your life is crazy. Try looking at the world through your dog's big melting brown eyes. If your dog is neurotic (and what dog isn't these days?), consider these helpful pointers: • Don't interrupt your dog's naps—remember, he needs your bed far more than you do. • Don't force your dog to play fetch just because you feel like it—keep in mind his busy schedule too. • Never bark orders at your dog. "Please" and "thank you" work wonders with the neurotic dog. • Give your dog a canine personality quiz—it's the first step before starting him on full-fledged psychoanalysis. • If all else fails, feed him! Stephen Baker's delightful HOW TO LIVE WITH A NEUROTIC DOG is sure to have both you and your canine companion rolling on the floor and begging for more.

Una nueva mafia matemática, los Numerati, analiza nuestros actos para averiguar nuestros hábitos. Los resultados son funestos: manipulan nuestra conducta y nuestra privacidad se