Tom Vanderbilt

Todos sabemos qual é nossa cor favorita, a comida de que mais gostamos e quais as séries que merecem mais estrelas na Netflix. Mas o que quer dizer realmente gostar de algo? Como decidimos o que é bom? E algo biologico? Qual o papel de nossas experiencias pessoais em moldar nossos gostos? E como as empresas fazem uso dessa informaço? Talvez voce tambem goste mergulha fundo na psicologia, nas estrategias de marketing e na neurociencia para responder a essas fascinantes e complexas perguntas. Tom Vanderbilt explora como formamos nossas preferencias e como elas nos formam. Ele explica como e dificil, mesmo para especialistas, entender exatamente o que faz alguma coisa ser boa ou divertida, e como o sucesso de muitas empresas depende da complicada tarefa de prever do que vamos gostar.

Beginners belongs on the list of books that have changed the way I understand my own limitations.Malcolm GladwellFor many of us, the last time we learned a new skill was during childhood. We live in an age which reveres expertise but looks down on the beginner. Upon entering adulthood and middle age, we begin to shy away from trying new things, instead preferring to stay nestled firmly in our comfort zones. Beginners asks the question: why are children the only ones allowed to experience the inherent fun of facing daily challenges? And could we benefit from embracing new skills, even if were initially hopeless? Bestselling author Tom Vanderbilt sets out to find the answer, tasking himself with acquiring several new skills under the tutelage of professionals, including drawing, juggling, surfing and much more. Witty and often surprisingly profound, Beginners is an uplifting exploration of the science of brain plasticity and how we can learn how to learn anew.

Traffic speaks volumes: it brings people together from every walk of life and, in this hugely enjoyable, curiosity-filled book, Tom Vanderbilt explains why traffic problems are really people problems. Traffic shows that how we behave walking the streets, on our bikes and in our cars is actually an astonishing cultural indicator and a living, constantly surprising model of what physicists call ''emergent collective behaviour'' - as we all choose to do things that just don''t seem to make rational sense.

Fascinante exploración de la psicología de la conducción y los múltiples equívocos y falsas impresiones que los conductores emplean mientras conducen. «¿Cómo es que nadie había escrito este libro has