Libros de Diseño gráfico, página 3 de 139

El museo bibliografico contenido en estas paginas se desprende de la exposicion En el Fondo, no todo son letras, realizada en la libreria Rosario Castellanos del FCE con motivo de la conmemoracion por los 90 aos de la editorial y sintetiza, en las sucesivas aportaciones de los artistas, el devenir artistico del Mexico posrevolucionario del siglo XX. A traves de su lectura descubrimos un conjunto de obras que van desde el nacionalismo mexicano hasta piezas de los disidentes del muralismo y la Escuela Mexicana de Pintura. En pequeas vietas, entre letras prodigiosas de sus contemporaneos escritores o de libros clasicos, se encuentran las discusiones plasticas y las diversas vertientes de nuestro arte en el coloquio cultural que ha sido el devenir de esta editorial.

Libro divertido que ayudará a todo aquel interesado en la publicidad a introducirse y conocer los fundamentos del sistema publicitario.

By breaking down the study of type into a systematic progression of relationships letter word sentence paragraph page and screen award winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels This new edition features New interviews from type designers and graphic designers including Tre Seals founder of Vocal Type Co USA Bouk Ra an independent graphic and type designer based in Paris France Mary Kate Henry who has worked with Pentagram Made Thought and Avec USA Leandro Assis aka Lebassis known for his playful bold lettering and clients that include Netflix Apple Facebook and more Brazil Lam Ieong Kun a designer whose typographic work is innovative and humorous and bright China Faride Mereb book designer researcher and educator whose work is in the collections of Penguin Random House and Ugly Duckling Presse Venezuela More coverage of recent typeface developments including Open Type and Variable fonts as well as kinetic typography projection mapping and generative type Updated examples and imagery throughout the book to showcase the latest designs and innovations in typogra

By breaking down the study of type into a systematic progression of relationships letter word sentence paragraph page and screen award winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels This new edition features New interviews from type designers and graphic designers including Tre Seals founder of Vocal Type Co USA Bouk Ra an independent graphic and type designer based in Paris France Mary Kate Henry who has worked with Pentagram Made Thought and Avec USA Leandro Assis aka Lebassis known for his playful bold lettering and clients that include Netflix Apple Facebook and more Brazil Lam Ieong Kun a designer whose typographic work is innovative and humorous and bright China Faride Mereb book designer researcher and educator whose work is in the collections of Penguin Random House and Ugly Duckling Presse Venezuela More coverage of recent typeface developments including Open Type and Variable fonts as well as kinetic typography projection mapping and generative type Updated examples and imagery throughout the book to showcase the latest designs and innovations in typogra

Tanto si es jefe de proyecto de renovación de la marca de su empresa como si necesita enseñar a sus empleados o alumnos los conceptos básicos de la creación de una marca, Diseño de marcas es el recurso definitivo. La sexta edicion se ha actualizado a conciencia para abordar los retos profesionales actuales de la creacion de marcas. Desde la investigacion hasta la estrategia de marca, la ejecucion del diseño, el lanzamiento y la gobernanza, Diseño de marcas es un compendio de herramientas y practicas adecuadas que desmitifican, inspiran y proporcionan una hoja de ruta para crear marcas sostenibles y exitosas.* 3 secciones: conceptos basicos, proceso de creacion y casos practicos.* Mas de 100 temas relacionados con la creacion de marcas, desde cultura y medios sociales a posicionamiento y directrices.* Mas de 50 casos practicos nuevos que describen objetivos, procesos, estrategias, soluciones y resultados.* Contenido nuevo sobre IA, RV, justicia social, iconografia y marketing basado en la evidencia.* Mas de 800 imagenes, diagramas y ejemplos de puntos de contacto de marcas.* Mas de 400 citas de expertos en creacion de marcas, directores ejecutivos y gurus del diseño.

Diseñadores, estudiantes e incluso creativos de élite encontrarán en este anuario tendencias frescas, contenidos sugerentes y fuentes de inspiración innovadoras en el mundo de la tipografía.

A pesar de que el contenido de este libro proviene del planteamiento diseñado para un curso específico (Proyectos de Diseño de Interior, en IDarte), su experiencia es extrapolable a gran parte de disciplinas y contextos pedagogicos, tal y como ocurre con los textos y documentos desarrollados por este autor. El libro incluye los enunciados de los ejercicios, el objeto y objetivo de cada uno de ellos, el progreso y proceso, los criterios de evaluacion, y, ademas, las competencias pedagogicas, asi como una referencia y explicacion, mas o menos extensa, segun el caso, relativa a los documentos teoricos en los que se basa cada ejercicio. De este modo, el libro pretende sistematizar y hacer accesible una disciplina que, en gran parte, se ha transmitido de forma oral en el Taller de Proyectos. A la vez, el libro trata de hacer transparente un contenido que, curiosamente, muchas veces ha quedado velado, incluso vedado, tras un misterio injustificado. De esta manera, el libro se hace interesante no solo para docentes, sino tambien para cualquiera que desee aprender a proyectar. Es por ello que este libro ha tomado el titulo de Manual, porque no se trata de una mera recopilacion de ejercicios. De hecho, su desarrollo, el cual de forma integra se le ha entregado al alumnado, es mas profundo que un mero documento academico, pues en todo momento se hace explicita la referencia metodologica fundamental. En relacion a dicha base metodologica y ahondando en la cuestion relativa a su imprescindible aval y soporte conceptual, este libro se cimienta en otros trabajos previos del autor, siendo incluso fruto de los mismos: Arquitecto, obra y metodo (publicado por esta misma editorial); '#eindakoa' (publicado en EARI y en JDS); y la serie de articulos 'dynamics-aktion' (publicados en EARI, i+diseño, Communiars y Shodhkosh).

The definitive illustrated history of the cult videogame a heart thumping fusion of groundbreaking graphic design architectural futurism electronic music and high speed racing WipEout crashed onto the scene in 1995 shifting games into the cultural fast lane with its unique 3D visual designs It propelled a wondrous hit of anti gravity hyperspeed racing into the heart of the freshly released PlayStation console and over time the series developed by Psygnosis later known as Studio Liverpool grew into a cult phenomenon amongst graphic designers and gamers alike With its club land branding devised by cutting edge Sheffield agency The Designers Republic and its on the pulse collaborations with electronic artists from The Chemical Brothers to Kraftwerk WipEout was not only a racing game it was a vehicle for art WipEout Futurism chronicles the iconic game s vision struggles and achievements from first conception to future plans in a distinctive union of trailblazing artwork and graphic design The extraordinary and rarely seen concept art created for the game is beautifully reproduced throughout the book while The Designers Republic s peerless vision for an alternative future with its roots planted in the rich earth of sci fi iconography weav

Perfect for keeping the design minded person inspired throughout the year Typodarium is a colorful tear off desk calendar that delivers a daily dose of type in a decorative format With 365 fonts by 329 type designers from 41 countries this beautifully designed calendar comes neatly packed in its own box and is made to sit on your desk or shelf with a cardboard easel backer Typodarium has 384 tear off pages with a day and date reference on each page and includes major world holidays

Introducing Manuals the most comprehensive study of corporate identity design manuals from the golden era of identity design The 41 manuals featured have been expertly photographed retaining all essential details and are presented in a spacious and functional layout allowing you to fully appreciate these wonderful examples of sophisticated information design These include manuals for Canadian National Railways 1965 New York City Transit Authority 1970 Olivetti 1971 NASA 1976 PTT Dutch postal telephone services 1989 RAC 1998 The photography is accompanied by a foreword by the late Massimo Vignelli an afterword by designer Lance Wyman and texts from Adrian Shaughnessy Richard Danne Martha Fleming Greg D Onofrio and Patricia Belen alongside interviews with branding and visual identity practitioners Armin Vit Sean Perkins John Lloyd Michael Burke Sean Wolcott Liza Enebeis and John Bateson

Go behind the scenes of the iconic Discworld series with this beautiful illustrated hardback the perfect gift book for any fantasy fan this holiday season It s still magic even if you know how it s done SIR TERRY PRATCHETTSir Terry Pratchett was one of the world s best loved and bestselling fantasy writers author of the iconic Discworld series Now for the first time go behind the scenes of the incredible partnership between Pratchett and his artist of choice Paul Kidby This stunning new book shows how the Discworld was brought to visual life from the earliest sketches to the final magnificent masterpieces and how Terry and Paul absorbed influences from art and pop culture fusing them into the Discworld landscape Whilst Terry was the undisputed creative fountainhead for three decades Paul has been the artistic force taking the people places and piece of man eating luggage from Terry s ever fertile imagination right into our world And in a special final chapter Designing Terry Pratchett s Discworld also outlines the images that we never got to see the early covers of the great unwritten novels taken from the world before their time Packed full of hitherto unseen art and the real stories behind it this is a unique insight into one of the grea

El futuro de la movilidad. Diseño, planificación y nuevos paradigmas.Los diseñadores tenemos grandes desafíos por delante. Y uno de ellos es el de trabajar en nuevas formas de movilidad que permitan un desarrollo sostenible, considerando el impacto social y ambiental que producen, en ciudades que esten preparadas para este cambio de era.En Experimenta 99, los invitamos a viajar al futuro de la movilidad.

A collection of 1000 symbols and logotypes designed by the Pentagram partners from 1972 to the present The biggest part of what Pentagram has done for the last fifty years has always been creating brand identities for clients from many different industries and continents The humble mark is central to all of these well honed identities often acting as shorthand for the brand itself Marks are everywhere they enter our collective psyche they re part of the cultural landscape and they symbolise the relationships we form with brands The 1 000 marks featured in this book represent the diverse range of identity work created by Pentagram partners past and present Since its inception Pentagram has designed marks for everyone from multinational corporations to start ups government agencies nonprofits and social enterprises clubs societies individuals districts and even whole countries Regardless of your identity an original mark that you can take ownership of is the starting point for communicating who you are and what you do There are many approaches to creating a distinctive logo and all of them can be seen here from bold typographic wordmarks to pictorial symbols and more abstract solutions Printing them in black and white helps us see them in their pur

Este volumen recoge las percepciones de un adulto que disfraza y juega todo el tiempo distorsionando ideas, imágenes y palabras que pueden convertirse en parte de nuestra memoria.

With a sense of humor plenty of examples and simple tips this book covers everything from typography to retail presence Learn how to effectively use graphic design elements to enhance player experience Create stunning game components clear rulebooks and effective game boards that will keep players engaged

With a sense of humor plenty of examples and simple tips this book covers everything from typography to retail presence Learn how to effectively use graphic design elements to enhance player experience Create stunning game components clear rulebooks and effective game boards that will keep players engaged

El manual definitivo para hacer detonar ideas y mejorar tus habilidades creativas Olvídate de las anécdotas de relleno y descubre los fundamentos de la creatividad de una manera sencilla, efectiva y visual. Este PROCESO CREATIVO te guiara, a traves de seis pasos, en tu viaje hacia tu proxima idea, desde definir lo que quieres lograr hasta comenzar a hacerlo realidad. Si llevas tiempo deseando innovar, crear cosas distintas sobre lo que a ti te interesa (arte, diseño, tecnologia, marketing, negocios...) o, simplemente, estas pasando por un bloqueo creativo, esta guia es la herramienta que te hacia falta.

This is an essential guide for architecture and design students struggling to put together an effective portfolio There is too often a haphazard approach to architecture portfolio design and creation Without a fundamental understanding of basic graphic design principles portfolios can seem garish and disjointed doing a disservice to the work on show and the designers professional potential This concise and highly visual guide explains the fundamental principles of portfolio creation provides dos and don ts common mistakes and analysis of a diverse range of both successful and unsuccessful samples Aspirational innovative design work is also presented alongside detailed commentary breaking down the reasons why it works Chapters walk through the complete process in an intuitive way covering purpose curation form layout content and review while providing both digital and print techniques Following the framework laid out in this book will quickly and effectively elevate any architecture portfolio allowing you to showcase your work in the most professional way possible

This is an essential guide for architecture and design students struggling to put together an effective portfolio There is too often a haphazard approach to architecture portfolio design and creation Without a fundamental understanding of basic graphic design principles portfolios can seem garish and disjointed doing a disservice to the work on show and the designers professional potential This concise and highly visual guide explains the fundamental principles of portfolio creation provides dos and don ts common mistakes and analysis of a diverse range of both successful and unsuccessful samples Aspirational innovative design work is also presented alongside detailed commentary breaking down the reasons why it works Chapters walk through the complete process in an intuitive way covering purpose curation form layout content and review while providing both digital and print techniques Following the framework laid out in this book will quickly and effectively elevate any architecture portfolio allowing you to showcase your work in the most professional way possible