Libros de Diseño gráfico, página 5 de 139

Revised and updated sixth edition of the best selling guide to branding fundamentals strategy and process It s harder than ever to be the brand of choice in many markets technology has lowered barriers to entry increasing competition Everything is digital and the need for fresh content is relentless Decisions that used to be straightforward are now complicated by rapid advances in technology the pandemic political polarization and numerous social and cultural changes The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today This best selling book demystifies branding explains the fundamentals and gives practitioners a roadmap to create sustainable and successful brands With each topic covered in a single spread the book celebrates great design and strategy while adding new thinking new case studies and future facing global perspectives Organized into three sections brand fundamentals process basics and case studies this revised edition includes Over 100 branding subjects checklists tools and diagrams More than 50 all new case studies that describe goals process strategy solutions and results New content on artificial intelligence virtual reality social justic

Explore 100 key concepts theories and guidelines that are critical for choosing and using type We communicate with text every single day but what does it mean to really understand type to use it with clear intent and purpose The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles considered typeface pairings with a robust set of alternate characters exciting technological advances with the realities of font licensing There are so many ways designers can optimize how text is read and influence the way its message is understood and yet so many designers miscommunicate without even realizing it Richly illustrated and easy to navigate Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice By considering these concepts and examples you can learn to make more informed and ultimately better typography decisions Building upon tried and tested principles from the world of print through to the very latest advances in browser technology this book will equip you with everything you need to make the most informed typographic decisions in your design work today Featured principles are as diverse as Characters & Glyphs Font v Type

Contiene el trabajo de 100 de los diseñadores más interesantes de todo el mundo a través de su trabajo, que muestra lo que está sucediendo en la vanguardia del diseño de productos contemporáneo. Los limites entre diseño, arte, artesania, moda y arquitectura se han desdibujado en los ultimos años y ha surgido una nueva generacion de diseñadores que trabajan en diferentes campos y generos. Los productos ilustrados en el libro van desde muebles, iluminacion y objetos hasta ediciones limitadas, cristaleria y sistemas de oficina, lo que hace Designed for Life la ruta ideal hacia nuevos talentos en todo el campo del diseño de productos y la manera perfecta de evaluar exactamente lo que se esta creado en la escena del diseño actualElegidos por un grupo internacional de influyentes expertos de la industria (criticos de diseño, curadores de museos, empresarios, periodistas y galeristas), los diseñadores nominados son jovenes diseñadores de productos que han surgido en los ultimos años, pero que ya han producido proyectos sobresalientes, creativos y piezas de diseño innovadoras, como Mac Collins, Nifemi Marcus-Bello, Minjae Kim y Mimi Shodeinde, asi como diseñadores mas establecidos como Jasper Morrison, India Mahdavi y Jonathan Olivares. Este fascinante libro ilustra los nuevos materi

En 1931 el panorama cultural neoyorkino se veía convulsionado por la aparición del último libro del ilustrador y diseñador de origen griego John Vassos. Fobia exponía de forma cruda y visceral los terrores mas abyectos del ser humano, aquellos con un origen primitivo y remoto, pero tambien los vinculados estrechamente a la vida moderna.Asi, partiendo de la idea de que todas las fobias se expresan de una forma esencialmente grafica en las mentes de las personas, Vassos se planteo ilustrar los miedos que acosan a la humanidad, rompiendo el tabu que muchos de estos trastornos mentales arrastraban y alertando sobre los peligros y excesos del american way of life. Con un estilo visual unico, que bebia del art deco y el modernismo, Vassos se valia de una misma estetica para ilustrar campañas publicitarias, diseñar productos para la industria o cuestionar por medio de sus libros los valores de la sociedad en la que vivia. En definitiva, Fobia se convirtio en una obra iconica, que nos permite asomarnos a los temores y obsesiones de Norteamerica durante la Gran Depresion. Un trabajo que ahora rescatamos, publicandolo por vez primera en lengua castellana.

The long awaited monograph of the UK s leading graphic design and branding agency The world is full of design companies but none of them are like North Formed in 1995 by Sean Perkins joined for the past 25 years by Jeremy Coysten and Stephen Gilmore the studio has always followed a highly individualistic path This individualism manifests itself in many ways most notably in the absence of a densely populated studio website there are no hyperactive social media feeds even the studio s name derived from Perkins origins in the unmetropolitan north of England stands for frill free plain speaking visual directness It s almost as if North is a well kept secret Yet the group has a devoted worldwide following and attracts myriad clients keen to hire them for their ability to produce memorable and carefully engineered visual identities North s work is the product of sharp brained research high end craft and precise visual expression And as can be seen in the pages of this book the studio s first monograph the result is a rich crop of brand identities packaging exhibitions books posters and logos It includes work for Tate Southbank Munch Oslo Co op Barbican Samsung Meta Science Museum The Royal Mint and M Hong Kong On the grounds that graphi

A singular study on Porsets Butaque chair recently acquired by MoMAThere is design in everything we perceive, proposed Clara Porset (18951981), one of the most innovative Latin American designers of the 20th century. Although born in Matanzas, Cuba, Porset spent most of her life in Mexico and throughout her long career as a designer, writer, activist and teacher, she challenged social conventions, persevering in an era that offered few opportunities for the professional development of women. In this latest volume of MoMAs One on One series, scholar and curator Ana Elena Mallet explores Porsets interpretation of the butaque, the traditional low-slung chair found throughout Latin America. Porsets butaquedistinctively modern yet rooted in ancient culturesdemonstrates how a single item of design can convey multitudes about culture, regional identity and intersecting histories.

With insights and examples from designers at publications from Nature to the New York Times an essential guide to creating figures and presentations In this short handbook award winning science communicator Felice C Frankel offers a quick guide for scientists and engineers who want to share and better understand their research by designing compelling graphics for journal submissions grant applications presentations and posters Like all the books in the Visual Elements series this handbook is also a training tool for researchers Distilling her celebrated books and courses to the essentials Frankel shows scientists and engineers from students to primary investigators the importance of thinking visually This crucial volume in the Visual Elements series offers a wealth of engaging design examples Case studies and advice from designers at prestigious publications and researchers own before and after examples show how even the smallest changes to color type composition and layering can greatly improve communication Ideal for researchers who want a foothold for presenting and preparing their work for everything from conferences to publications the book explains the steps for creating a concise and communicative graphic to highlight the most important aspe

Ninguna otra empresa de diseño ha trabajado con tantas marcas importantes como Turner Duckworth, la empresa detrás de las identidades visuales de Amazon, McDonald's, Coca-Cola e incluso Metallica. I Love it. What is it? muestra la filosofia, aprendizajes y aventuras de Turner Duckworth a lo largo de mas de tres decadas de trabajo con marcas importantes y presenta la perspectiva unica y optimista de la empresa, junto con sugerencias, consejos e informacion privilegiada sobre lo que hace que las marcas exitosas funcionen.El libro, una antologia de ensayos y articulos de opinion acompañados de 150 ilustraciones en color, explora el poder del instinto en el diseño de marcas. Incluye una seleccion de su trabajo familiar junto con 20 contribuciones de voces lideres del mundo del diseño, los negocios y el marketing que exploran la creatividad, el instinto, el fracaso y otros temas.Presenta textos de lideres en los mundos del diseño y la marca, entre ellos: Moira Cullen (ex directora de diseño, Coca-Cola Norteamerica); Morgan Flatley (vicepresidente ejecutivo, director de marketing global y nuevos proyectos comerciales, McDonald's); Linda Lee (directora de marketing de Campbell Meals & Beverages); Stefan Sagmeister (Diseñador, Sagmeister Inc.); Jessica Spence (Presidenta

The ultimate typographic experiment 7 762 392 typefaces from one of the world s foremost typography studios System Process Form is a detailed survey of MuirMcNeil s Two type system an extensive collection of geometric alphabets in which every stroke shape letterform and word is designed to correspond and collaborate in close harmony The methodologies demonstrated transcend the short term limitations of single solutions to single problems revealing the ways in which system process and form constitute the bedrock of a successful design practice Using a combination of algorithm chance and deliberation a core database of 23 type systems and 198 individual fonts is interpolated to generate millions of hybrid forms in which every dot line space and letter is designed to correspond and collaborate in close harmony The showcased examples selected for their distinctively abstract and striking qualities are printed in three vibrant neon inks and metallic black The result far more than a mere catalogue of typefaces demonstrates the power of excavating design problems at their deepest roots allowing abundant and diverse outcomes to proliferate spontaneously

The commissioning process can be a confusing maze for the commercial illustrator just starting out so let Getting Illustration Clients be your beacon for success Written by the duo that brought you Becoming a Successful Illustrator here Jo Davies and Derek Brazell demystify the commissioning process for commercial illustration from the point of the view of those hiring and briefing freelance illustrators the art editors the designers the agents and more With insider tips that will make your work garner attention and satisfy the needs of the brief each section is beautifully illustrated with full colour examples of projects typical to main areas of practice from around the globe Organised with key action points and summaries as well as case studies from commissioning professionals for Harper Collins VMLR&Y Wooga Games and many more Supporting exercises support Jo and Derek s guidance to be used off the shelf by students graduates and early career professionals working independently For the practicing illustrator who want to see the commissioning process from the other side you will always have to hand expert advice on what clients want how commissioning works and how to get your work noticed For lecturers in illustration this is your go to recom

* Una guía definitiva para diseñadores y creativos sobre la historia y el presente del diseño gráfico. * El desarrollo, la teoría y la práctica de la disciplina del diseño gráfico desde sus raíces h

Illustration and Heritage explores the re materialisation of absent lost and invisible stories through illustrative practice and examines the potential role of contemporary illustration in cultural heritage Heritage is a process that is active and takes place in the present In the heritage industry there are opposing discourses and positions and illustrators are a critical voice within the field Grounding discussions in concepts fundamental to the illustrator the book examines how the historical voice might be found or reconstructed Rachel Emily Taylor uses her own work and other illustrators projects as case studies to explore how the making of creative work through the exploration of archival material and experimental fieldwork is an important investigative process and engagement strategy when working with heritage What are the similar functions of heritage and illustration How can an illustrator give voice to a historical person How can an illustrator disrupt an archive or museum How can an illustrator represent a historical landscape or site This book is a contribution to the expanding field of illustration research that focusses on its position in heritage practice Taylor examines the illustrator s role within the field while positioning

A color illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right images capture attention pique curiosity and inspire viewers to stick around long enough to read any accompanying text Nearly everyone today needs to use or understand images in communications of all kinds from the most formal professional publication to the most casual social media post and knowing the basics of visual language is essential for content creators and consumers alike However most people aren t taught visual grammar unless they go into art or design related fields The Elements of Visual Grammar explains image use in any media in practical terms for writers scholars and other professionals Award winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work and using them in the most persuasive way The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words Features more than 200 color illustrations drawn from a wide range of styles media and eras that demonstrate the principles of visual grammar and how images can support and enhance written contentDefines and illus

Estamos asistiendo desde hace algunos años a la revalorización de la artesanía y a una nueva etapa de encuentro con el diseño. «Artesanía y diseño. Prácticas para la interacción social» es la propue

Artes graficas

This book offers an ideal first step for designers looking to disrupt contemporary design practice by challenging gender inequality Drawing on feminist and queer theory it outlines key concepts and applies them to a broad spectrum of design activity By developing feminist design approaches and methods it provides a practical resource for designers wanting to make a change Designing Gender covers essential topics including definitions of sex gender and sexuality histories of women in design parity in professional design practice diversity of users non binary design approaches and sustainable and equitable futures Filled with examples from around the world the book recognises the culturally specific nature of gendered experience Interviews with designers working in a diverse range of fields including user experience design visual communication interaction design and critical design highlight the challenges and opportunities involved in designing a more equitable society Each chapter showcases key methods and tools and culminates in hands on activities

This book offers an ideal first step for designers looking to disrupt contemporary design practice by challenging gender inequality Drawing on feminist and queer theory it outlines key concepts and applies them to a broad spectrum of design activity By developing feminist design approaches and methods it provides a practical resource for designers wanting to make a change Designing Gender covers essential topics including definitions of sex gender and sexuality histories of women in design parity in professional design practice diversity of users non binary design approaches and sustainable and equitable futures Filled with examples from around the world the book recognises the culturally specific nature of gendered experience Interviews with designers working in a diverse range of fields including user experience design visual communication interaction design and critical design highlight the challenges and opportunities involved in designing a more equitable society Each chapter showcases key methods and tools and culminates in hands on activities

A must read guide for any creative Creative Endurance offers practical advice and inspiration for staying motivated and achieving your big picture goals Are you experiencing creative burnout Using the effective strategies for creative endurance developed by creative director of Fast Company and accomplished marathon runner Mike Schnaidt you can remain imaginative and inventive through any tough situation throughout your life and career Featuring inspiring stories from designers astronauts illustrators ultramarathoners chefs photographers and an Olympic Gold medalist Creative Endurance provides a unique combination of practical advice in the form of 56 rules alongside inspiring examples to help you overcome creative obstacles and thrive Learn from graphic designer Sagi Haviv the creator of the US Open logo as he shares his experience of generating over 6 000 sketches for the iconic design Join photographer Peter Yang behind the scenes of his most memorable celebrity shoots including with Barack Obama Hear from astronaut Jeanette Epps who went from a Ford Motor Company employee to a member of NASA s space crew Get tips from celebrated cookbook author Molly Baz on crafting compelling recipes Discover the mental preparation strategies of Olympic G

Diseñadores, estudiantes e incluso creativos de élite encontrarán en este anuario tendencias frescas, contenidos sugerentes y fuentes de inspiración innovadoras en el mundo de la tipografía.

Finally a book on creative programming written directly for artists and designers This second edition offers expanded and updated content incorporating the latest advancements and trends in the field of creative programming also for creatives who want to work directly with P5 js and online It delves deeper into the intricacies of computational art It includes fresh case studies that explore real world applications of coding art inspiring readers to think beyond traditional boundaries Rather than following a computer science curriculum this book is aimed at creatives who are working in the intersection of design art and education Following a real world use case of computation art you ll see how it relates back to the four key pillars and addresses potential pitfalls and challenges in the creative process All code examples are presented in a fully integrated Processing example library making it easy for readers to get started This unique and finely balanced approach between skill acquisition and development makes Coding Art Second Edition the ideal reference book for both creative programming and the creative process for professors and students alike What You ll LearnReview ideas and approaches from creative programming to different professional domain