Libros de Diseño gráfico, página 5 de 139

Ninguna otra empresa de diseño ha trabajado con tantas marcas importantes como Turner Duckworth, la empresa detrás de las identidades visuales de Amazon, McDonald's, Coca-Cola e incluso Metallica. I Love it. What is it? muestra la filosofia, aprendizajes y aventuras de Turner Duckworth a lo largo de mas de tres decadas de trabajo con marcas importantes y presenta la perspectiva unica y optimista de la empresa, junto con sugerencias, consejos e informacion privilegiada sobre lo que hace que las marcas exitosas funcionen.El libro, una antologia de ensayos y articulos de opinion acompañados de 150 ilustraciones en color, explora el poder del instinto en el diseño de marcas. Incluye una seleccion de su trabajo familiar junto con 20 contribuciones de voces lideres del mundo del diseño, los negocios y el marketing que exploran la creatividad, el instinto, el fracaso y otros temas.Presenta textos de lideres en los mundos del diseño y la marca, entre ellos: Moira Cullen (ex directora de diseño, Coca-Cola Norteamerica); Morgan Flatley (vicepresidente ejecutivo, director de marketing global y nuevos proyectos comerciales, McDonald's); Linda Lee (directora de marketing de Campbell Meals & Beverages); Stefan Sagmeister (Diseñador, Sagmeister Inc.); Jessica Spence (Presidenta

The ultimate typographic experiment 7 762 392 typefaces from one of the world s foremost typography studios System Process Form is a detailed survey of MuirMcNeil s Two type system an extensive collection of geometric alphabets in which every stroke shape letterform and word is designed to correspond and collaborate in close harmony The methodologies demonstrated transcend the short term limitations of single solutions to single problems revealing the ways in which system process and form constitute the bedrock of a successful design practice Using a combination of algorithm chance and deliberation a core database of 23 type systems and 198 individual fonts is interpolated to generate millions of hybrid forms in which every dot line space and letter is designed to correspond and collaborate in close harmony The showcased examples selected for their distinctively abstract and striking qualities are printed in three vibrant neon inks and metallic black The result far more than a mere catalogue of typefaces demonstrates the power of excavating design problems at their deepest roots allowing abundant and diverse outcomes to proliferate spontaneously

The commissioning process can be a confusing maze for the commercial illustrator just starting out so let Getting Illustration Clients be your beacon for success Written by the duo that brought you Becoming a Successful Illustrator here Jo Davies and Derek Brazell demystify the commissioning process for commercial illustration from the point of the view of those hiring and briefing freelance illustrators the art editors the designers the agents and more With insider tips that will make your work garner attention and satisfy the needs of the brief each section is beautifully illustrated with full colour examples of projects typical to main areas of practice from around the globe Organised with key action points and summaries as well as case studies from commissioning professionals for Harper Collins VMLR&Y Wooga Games and many more Supporting exercises support Jo and Derek s guidance to be used off the shelf by students graduates and early career professionals working independently For the practicing illustrator who want to see the commissioning process from the other side you will always have to hand expert advice on what clients want how commissioning works and how to get your work noticed For lecturers in illustration this is your go to recom

* Una guía definitiva para diseñadores y creativos sobre la historia y el presente del diseño gráfico. * El desarrollo, la teoría y la práctica de la disciplina del diseño gráfico desde sus raíces hasta la actualidad, asi como el impacto revolucionario que el diseño grafico ha tenido en la tipografia y los soportes de comunicacion que ha utilizado a lo largo de la historia. * Con generosos ejemplos en cada uno de los apartados, sencillos y didacticos, se muestran los fundamentos de la materia en todas sus areas, cuestiones, contextos y aplicaciones esenciales, para ampliar los conocimientos y la comprension del fertil mundo de la comunicacion visual. El diseño grafico es una cuestion de enorme amplitud: es una practica, una tecnica, un oficio, una disciplina, una profesion y toda una industria, y converge con casi todos los aspectos de la sociedad humana, desde los negocios y la politica hasta el arte y la cultura. Narrar toda la historia del diseño grafico requiere abordar hitos humanos tan dispares como el desarrollo del alfabeto hace cuatro mil años, las inscripciones lapidarias de los talladores griegos y romanos, los manuscritos de los escribas medievales, el nacimiento de la imprenta, el advenimiento de la Revolucion Industrial y el capitalismo de consumo que esta engendro, hasta llegar a la invencion de internet a finales del siglo XX y a lo que pueda depararnos el futuro.Afortunadamente, el diseño grafico aun es una tarea humana. El mejor diseño grafico integra creatividad, ideas y concepto, y requiere una combinacion de corazon, alma, cerebro y gusto, y no solo tener ojos.

Illustration and Heritage explores the re materialisation of absent lost and invisible stories through illustrative practice and examines the potential role of contemporary illustration in cultural heritage Heritage is a process that is active and takes place in the present In the heritage industry there are opposing discourses and positions and illustrators are a critical voice within the field Grounding discussions in concepts fundamental to the illustrator the book examines how the historical voice might be found or reconstructed Rachel Emily Taylor uses her own work and other illustrators projects as case studies to explore how the making of creative work through the exploration of archival material and experimental fieldwork is an important investigative process and engagement strategy when working with heritage What are the similar functions of heritage and illustration How can an illustrator give voice to a historical person How can an illustrator disrupt an archive or museum How can an illustrator represent a historical landscape or site This book is a contribution to the expanding field of illustration research that focusses on its position in heritage practice Taylor examines the illustrator s role within the field while positioning

A color illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right images capture attention pique curiosity and inspire viewers to stick around long enough to read any accompanying text Nearly everyone today needs to use or understand images in communications of all kinds from the most formal professional publication to the most casual social media post and knowing the basics of visual language is essential for content creators and consumers alike However most people aren t taught visual grammar unless they go into art or design related fields The Elements of Visual Grammar explains image use in any media in practical terms for writers scholars and other professionals Award winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work and using them in the most persuasive way The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words Features more than 200 color illustrations drawn from a wide range of styles media and eras that demonstrate the principles of visual grammar and how images can support and enhance written contentDefines and illus

Estamos asistiendo desde hace algunos años a la revalorización de la artesanía y a una nueva etapa de encuentro con el diseño. «Artesanía y diseño. Prácticas para la interacción social» es la propue

Artes graficas

This book offers an ideal first step for designers looking to disrupt contemporary design practice by challenging gender inequality Drawing on feminist and queer theory it outlines key concepts and applies them to a broad spectrum of design activity By developing feminist design approaches and methods it provides a practical resource for designers wanting to make a change Designing Gender covers essential topics including definitions of sex gender and sexuality histories of women in design parity in professional design practice diversity of users non binary design approaches and sustainable and equitable futures Filled with examples from around the world the book recognises the culturally specific nature of gendered experience Interviews with designers working in a diverse range of fields including user experience design visual communication interaction design and critical design highlight the challenges and opportunities involved in designing a more equitable society Each chapter showcases key methods and tools and culminates in hands on activities

This book offers an ideal first step for designers looking to disrupt contemporary design practice by challenging gender inequality Drawing on feminist and queer theory it outlines key concepts and applies them to a broad spectrum of design activity By developing feminist design approaches and methods it provides a practical resource for designers wanting to make a change Designing Gender covers essential topics including definitions of sex gender and sexuality histories of women in design parity in professional design practice diversity of users non binary design approaches and sustainable and equitable futures Filled with examples from around the world the book recognises the culturally specific nature of gendered experience Interviews with designers working in a diverse range of fields including user experience design visual communication interaction design and critical design highlight the challenges and opportunities involved in designing a more equitable society Each chapter showcases key methods and tools and culminates in hands on activities

A must read guide for any creative Creative Endurance offers practical advice and inspiration for staying motivated and achieving your big picture goals Are you experiencing creative burnout Using the effective strategies for creative endurance developed by creative director of Fast Company and accomplished marathon runner Mike Schnaidt you can remain imaginative and inventive through any tough situation throughout your life and career Featuring inspiring stories from designers astronauts illustrators ultramarathoners chefs photographers and an Olympic Gold medalist Creative Endurance provides a unique combination of practical advice in the form of 56 rules alongside inspiring examples to help you overcome creative obstacles and thrive Learn from graphic designer Sagi Haviv the creator of the US Open logo as he shares his experience of generating over 6 000 sketches for the iconic design Join photographer Peter Yang behind the scenes of his most memorable celebrity shoots including with Barack Obama Hear from astronaut Jeanette Epps who went from a Ford Motor Company employee to a member of NASA s space crew Get tips from celebrated cookbook author Molly Baz on crafting compelling recipes Discover the mental preparation strategies of Olympic G

Diseñadores, estudiantes e incluso creativos de élite encontrarán en este anuario tendencias frescas, contenidos sugerentes y fuentes de inspiración innovadoras en el mundo de la tipografía.

Finally a book on creative programming written directly for artists and designers This second edition offers expanded and updated content incorporating the latest advancements and trends in the field of creative programming also for creatives who want to work directly with P5 js and online It delves deeper into the intricacies of computational art It includes fresh case studies that explore real world applications of coding art inspiring readers to think beyond traditional boundaries Rather than following a computer science curriculum this book is aimed at creatives who are working in the intersection of design art and education Following a real world use case of computation art you ll see how it relates back to the four key pillars and addresses potential pitfalls and challenges in the creative process All code examples are presented in a fully integrated Processing example library making it easy for readers to get started This unique and finely balanced approach between skill acquisition and development makes Coding Art Second Edition the ideal reference book for both creative programming and the creative process for professors and students alike What You ll LearnReview ideas and approaches from creative programming to different professional domain

Los ADG Laus son los premios de diseño gráfico y comunicación visual de mayor reconocimiento y prestigio de nuestro país. La publicación que se deriva, el libro de los ADG Laus 2023, recoge todos los proyectos premiados por el jurado en esta edicion de los premios, un recorrido por la excelencia en el diseño grafico y la comunicacion visual que pretende proporcionar tambien elementos de reflexion sobre el estado y las tendencias que expresa el sector. Ademas, incluye entrevistas y contenidos en torno al diseñador Cruz Novillo, premio Laus de Honor 2023 a la trayectoria profesional, y el Centre de Cultura Contemporania de Barcelona (CCCB), premio Laus Empresas y Entidades en reconocimiento a una larga, fructifera e inspiradora relacion con el diseño. El diseño del libro, de Anna Bosch Studio, busca reflejar la importancia de la funcion de archivo de los premios en la historia del diseño grafico. La publicacion destaca por la sensibilidad y rigurosidad en el diseño de cada una de sus paginas, planteadas a partir de un exquisito tratamiento de composicion, tipografia, ilustracion y fotografia, para lo cual ha contado con la colaboracion de las fotografas Silvia Poch y Maria Jou.

This much anticipated second edition of The Principles and Processes of Interactive Design is aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface UX UI projects The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives principles and processes to support their new practices It is these shared principles and processes that this book explores including The fundamentals of design research and UX development Classic visual design topics such as colour image layout and typography Essential media specific topics such as working with data interactivity motion and sound Important guidance on how to present your workFor this new editions there are brand new chapters on Motion and Sound including storyboarding sonic interaction and UX storytelling Data including data as a material AI and anticipatory design and Interactivity including accessibility gesture control and voice UI With over 150 inspirational examples from a diverse range of leading international creatives and award winning agencies this is a must have guide for bud

Los ADG Laus son los premios del diseño gráfico y comunicación visual de mayor reconocimiento y prestigio de nuestro pais.

The Designers Republic is the design group that changed design But there s never been a book that tells its story until now Led by founder and born rebel Ian Anderson The Designers Republic has shaped graphic communication over the past thirty years through rule defying music work provocative self initiated projects and a fierce commitment to conceptual thinking over style Now for the first time in book form Anderson explores the studio s output and its influence on a generation of graphic designers AZTDR spans over three decades of work from the studio s earliest designs for the FON label in the mid 1980s and sleeves for Age of Chance Chakk and Cabaret Voltaire right up to its recent projects for The Cinematic Orchestra Led Bib and the Gulbenkian Foundation Alongside classic self initiated TDR projects the 512 page book features an A to Z of everything from campaigns for Evolution Print Coca Cola and Nike through to the studio s celebrated designs for video games such as Wipeout and Formula Fusion TDR s special relationship with print is explored through its celebrated contributions to IDEA and Emigre magazines and its 3D 2D book alongside its work for Manchester School of Art Gatecrasher NY Sushi and the studio s array of music clients

Universal Principles of Branding presents 100 concepts theories and guidelines that are critical for defining building and delivering brands today Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA Richly illustrated and easy to navigate this comprehensive reference pairs clear one page explanations of each principle with visual examples of it applied in practice on the facing page By considering these concepts and examples you can learn to make more informed and ultimately better branding decisions Featured principles are as diverse as Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two page format The left hand page contains a succinct definition a full description of the principle examples of its use and guidelines for use Sidenotes appear to the right of the text and provide elaborations and references The right hand page contains visual examples and related graphics to support a deeper understanding of the principle The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers architects engineers students and anyone w

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA Award winning graphic designer Allan Peters has distilled the knowledge and experience of a 20 year career into this landmark guide for designers and brand strategists of any level Through the years Peters has designed hundreds of logos for top brands as well as personal passion projects and has developed a unique creative process he shares in Logos that Last for the very first time Learn how to build great relationships with clients while cultivating consistency and productivity Logos that Last also includes Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last discover how to create inventive thoughtful and enduring logos with Peters s own hands on step by step process

The Graphic Design Sourcebook delves into the vast array of graphic design that surrounds us wherever we go and has done so ever since printing was invented Yet everyday graphics have mostly been ignored as an art form From Victorian song sheets to French perfume labels early matchboxes to decorative greetings cards appealing cigarette packets to enticing holiday brochures colourful advertisements to racy night club tickets these miniature masterpieces deserve artistic recognition With over a thousand images The Graphic Design Sourcebook is both an inspiring source book and a treasure trove of ideas a true cornucopia of communication