Ebooks de economía, página 5 de 14

Modern business is a battlefield of volatility. Stocks crash, competitors disrupt, and teams burn out. In this chaos, the ancient philosophy of Stoicism is not just a comfort; it is a competitive advantage. "The Stoic CEO" applies the wisdom of Marcus Aurelius and Seneca to the boardroom.A leader who panics loses the ship. This book teaches the art of "apatheia"not indifference, but equanimity. Learn to separate the market forces you cannot control from the strategic decisions you can. We explore how to manage toxic employees without losing your temper, how to face bankruptcy with dignity, and how to make billion-dollar decisions without losing sleep.This is not about suppressing emotions. It is about channeling them. It is about building an inner citadel that stands firm while the stock market crumbles. For the executive who wants to lead not just with authority, but with character.

The Silicon Valley myth tells you to raise venture capital, burn cash, and aim for a unicorn IPO. "Zero to Sold" tells a different story: The story of the Bootstrapper. This is the guide for the entrepreneur who wants to build a real business with real profits, without selling their soul to investors.The author walks you through the entire lifecycle of a lean startup. From finding a painful problem to solve, to building a Minimum Viable Product (MVP), to scaling sales. And finally, the Exit. How do you value your company? How do you find a buyer? How do you negotiate the sale that will change your life?This is practical, battle-tested advice. No fluff, no buzzwords. Just the roadmap from writing the first line of code (or making the first product) to signing the acquisition papers. Build an asset, not just a job.

Se você precisa ou deseja negociar imóveis, e gostaria de ser encorajado para ter sucesso e clareza no negócio; com informações e conhecimentos didáticos e claros sobre o assunto; o presente livro/eb

"The Million Dollar Puppet The mascot that was worth more than the company" dissects the rise and fall of Pets.com, the poster child of the dot-com bubble. In 2000, you couldnt turn on a TV without seeing their sock puppet mascot. They spent millions on a Super Bowl ad and bought a float in the Thanksgiving Day Parade.Business writer Jennifer Cole analyzes the fatal flaw: The business model didnt work. Shipping heavy bags of dog food cost more than the food itself. They lost money on every sale but tried to make it up in volume."The Million Dollar Puppet" chronicles how the company went from an IPO to bankruptcy in just 268 days. It is a cautionary tale about prioritizing brand awareness over profitability, showing that being famous is not the same as being a viable business.

"The Plush Bubble When we thought stuffed animals were a retirement plan" dissects the Beanie Baby craze of the late 1990s. For a few years, rational adults spent thousands of dollars on $5 bean-filled toys, convinced they would increase in value forever. It was a tulip mania made of polyester.Financial journalist Laura Bennett profiles the secretive genius behind it, Ty Warner, who manipulated supply by "retiring" specific bears to create artificial scarcity. The book describes the madness: families broke up over collections, a murder was committed over a transaction, and a famous court photo showed a divorcing couple sorting their Beanie Babies on the floor in front of a judge."The Plush Bubble" explains the psychology of speculation. It shows how the belief in "greater fools" (someone will always pay more) drives asset bubbles, and serves as a warning for modern collectors of NFTs and sneakers.

"The Math Mistake Why Americans refused to buy a bigger burger" analyzes a legendary marketing failure. In the 1980s, A&W launched a "Third Pounder" burger to compete with McDonalds "Quarter Pounder." It was bigger, tasted better in blind tests, and cost the same. It should have been a hit. Instead, it flopped.Business writer Michael Stone reveals the findings of the post-mortem focus groups: The customers felt cheated. They refused to buy a 1/3 pound burger because they believed that 3 is smaller than 4, so they thought they were getting less meat than a 1/4 pounder."The Math Mistake" is a case study in knowing your audience. It illustrates that in business, perception is reality, and if your customers are bad at fractions, you cannot win with logic.

"The Stamp Millionaire The man who gave his name to the pyramid scheme" is the biography of Charles Ponzi. In 1920, this charming Italian immigrant in Boston discovered a loophole: International Reply Coupons (IRC). These were postal vouchers that could be bought cheaply in Europe and exchanged for expensive stamps in the US.Financial writer William Carter details how Ponzi promised investors a 50% return in 45 days. It was mathematically impossible to trade enough coupons to pay everyone, so he simply used the money from new investors to pay the old ones. The scheme lasted only months but took in millions."The Stamp Millionaire" explores the psychology of greed. It explains why people suspended disbelief (even the police invested!) and how Ponzis legacy lives on in every financial fraud from Madoff to crypto scams. It is a timeless reminder that if it sounds too good to be true, it is.

O livro Comunicação na empresa trata desde do core business de uma empresa onde o fundamental é a definição da identidade organizacional até sobre micro e pequenas empresas brasileiras. Na maioria de

"The Spunk Water Disaster How Coca-Cola tried to sell tap water to the British" analyzes one of the most embarrassing product launches in history. In 2004, Coca-Cola launched its water brand "Dasani" in the UK. They marketed it as "pure, still water."Marketing expert Michael Stevens details the catastrophe. First, the press discovered the water was just tap water from Sidcup, treated and bottled. Then, it was revealed that the treatment process had accidentally created bromate, a carcinogen, forcing a total recall. To make matters worse, the marketing slogan "Bottled Spunk" (slang for semen in the UK) was used in internal pitches, and the comparisons to a famous Only Fools and Horses episode made the brand a laughing stock."The Spunk Water Disaster" is a lesson in cultural blindness and PR management. It shows how a global giant can be brought to its knees by failing to understand the local market and the power of the British tabloid press.

"The Onion King The farmer who cornered the market and got onions banned" tells the story of Vincent Kosuga. In 1955, this New York farmer and commodities trader managed to buy 98% of all available onions in Chicago. He controlled the entire supply.Financial historian Robert Hayes details how Kosuga threatened wholesalers to buy from him or be crushed. Then, he shorted the market and flooded it with his own onions, crashing the price to 10 cents a bag (less than the cost of the bag itself). Farmers went bankrupt and dumped onions in the river.The public outrage was so great that Congress passed the "Onion Futures Act," banning the trading of onion futures forever. "The Onion King" explains why onions are the only agricultural commodity in the US that cannot be traded on the futures market today.

"Total Destruction of Schlitz How to ruin the #2 brand in the world in five years" analyzes the catastrophic collapse of Schlitz beer. In the early 1970s, Schlitz was the second-biggest brewer in America, rivaling Budweiser. Then, CEO Robert Uihlein decided to cut costs. He changed the formula, used cheaper ingredients (corn syrup), and shortened the fermentation time ("accelerated batch fermentation").Business writer Robert Brooks details the result: The beer went flat quickly and formed disgusting white flakes floating in the can. Instead of fixing the beer, Schlitz blamed the customers. By the time they tried to return to the original formula during the Super Bowl live taste test, the brands reputation was dead.This book is a warning against the "financialization of quality." It shows that you can trade reputation for profit for a short time, but eventually, the product actually has to be good.

"The Vacuum Trap The promotion that cost a company 50 million pounds" analyzes the worst marketing campaign in history. In 1992, the British branch of Hoover offered a deal: Buy a vacuum cleaner for 100, and get two free round-trip flights to America.Business writer Peter Wright details the mathematical impossibility. The flights were worth over 600. Hoover expected only a few people to bother with the complex application process. Instead, 200,000 people bought vacuums they didnt need just for the tickets.The book chronicles the collapse: Hoover couldnt pay, customers sued, executives were fired, and the company lost its Royal Warrant and was eventually sold. "The Vacuum Trap" is a lesson in "loss leaders" gone wrong and the danger of underestimating the consumers desire for a bargain.

Peter Cuneo distills a lifetime of courageous leadership into timeless lessons for a world in flux Soledad OBrienPeter Cuneo, who rescued Marvel Entertainment from near bankruptcy and orchestrated its $4.5 billion Disney sale, knows leadership. In Superhero Leadership he distils decades of turnaround expertise into leadership fundamentals. Drawing from successful transformations at Marvel, Black & Decker, Remington, and Clairol, Cuneo identifies the essential attitudes, philosophies, behaviours and instincts that define transformative leadership.Through narratives and case studies, he teaches core competencies including company values, culture building, change management, crisis leadership, and self-maintenance - equipping readers to become leaders who inspire loyalty, drive success and unlock their teams full potential.

In the gig economy, you are not your job title. You are your brand. "Brand of One" is the essential guide to defining, packaging, and selling the most important product you will ever manage: Yourself. Whether you are a freelancer, an executive, or a creative, your digital reputation precedes you.This book moves beyond simple "social media tips." It delves into the core of branding strategy. What is your unique value proposition? What is your story? We explore how to curate your online presence so that opportunities come to find you. Learn to create content that demonstrates expertise, network with authenticity, and position yourself as a thought leader in your niche.You dont need millions of followers; you need the right followers. This is a blueprint for building a career that is independent of any single employer. Own your name, own your future.

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

"Você está preparado para viver 100 anos?". A partir dessa pergunta, este livro irá tratar da longevidade, suas conquistas e seus desafios. Em uma abordagem realista e do cotidiano, trazendo situaçõe

"The Fifty Million Mistake The meeting where Blockbuster laughed at Netflix" analyzes the most famous missed opportunity in corporate history. In the year 2000, Reed Hastings, the founder of a struggling startup called Netflix, flew to Dallas to meet John Antioco, the CEO of Blockbuster. Hastings offered to sell Netflix for $50 million. The Blockbuster executives laughed him out of the room.Business writer James Thompson explains the context: Blockbuster made millions from late fees, which customers hated. Netflix had a model with no late fees. Blockbuster saw this as a weakness, not the future."The Fifty Million Mistake" is a case study on the "Innovators Dilemma." It shows how a company at the top of its game becomes blind to threats because it is too focused on protecting its current revenue streams. Today, Blockbuster is gone, and Netflix is worth billions.

"The Digital Silence How Kodak invented the future and then hid it" tells the tragic corporate irony of Eastman Kodak. In 1975, a Kodak engineer named Steven Sasson invented the first digital camera. It was the size of a toaster and took 0.01-megapixel images. When he showed it to executives, they said: "Thats cutebut dont tell anyone about it."Business journalist Robert Dean explains why. Kodak made its money on film and developing chemicals (the "razor and blade" model). A camera that didnt need film was a threat to their existence. They suppressed the technology for decades to protect their monopoly."The Digital Silence" describes the slow-motion car crash that followed. When competitors finally released digital cameras, Kodak couldnt catch up. The company that captured the 20th century filed for bankruptcy in 2012. A masterclass in the "Innovators Dilemma" and the danger of fearing your own invention.

When Jeremy Grantham entered the investment business in the 1960s, he brought the thrifty Yorkshire values he had been raised with. While other money managers focused on blue chip stocks, he studied stock market history and constructed the first indices for small-cap and value stocks. Charting their ebb and flow, he saw the powerful force that would become central to his investment philosophy: mean reversion, the heartbreaking principle that good times always revert back to more boring, more ordinary times.In the early 1970s Grantham launched one of the first S&P 500 index strategies. Soon after, he cofounded GMO, which became the first firm to use a computer for investment analysis. In the late 1990s he acquired notoriety as a permabear for refusing to buy into dotcom mania. Clients left in droves, but he was vindicated when the bubble burst in 2000. Yet while his wealth grew, so did his alarm at the disastrous consequences of short-term thinking for both investors and for the planet, and he has directed nearly all his wealth to environmental protection.Written with the bestselling financial historian Edward Chancellor, The Making of a Permabear is replete with investment insights and provides a candid insiders tour of the booms and busts of the past half century.

Por que, em um mundo tão conectado e avançado tecnologicamente e cientificamente, ainda enfrentamos problemas tão básicos em nossas vidas e organizações? Por que é tão difícil encontrar ações genuína