Aprende a ahorrar, invertir y generar dinero: la guía práctica de educación financiera que te enseña a tomar el control de tus finanzas personales.¿Existe la deuda buena y la deuda mala?¿Por qué te cuesta tanto ahorrar?¿Como elegir el banco que mas te conviene?¿Alquilar es tirar el dinero?¿Que seguros son realmente imprescindibles?¿De verdad deberias empezar a ahorrar ya para la jubilacion?Sin falsas promesas ni tecnicismos, Natalia Lara, experta en educacion financiera, ha escrito esta guia practica para enseñarte cuales son las claves y habilidades necesarias para hacerte con el control de tu dinero y para empezar a ahorrarlo, a invertirlo y a generarlo de manera facil y eficaz.

Gana clientes y construye tu marca a través del poder del storytelling¿Quieres atraer más clientes, diferenciarte de la competencia y comunicar con impacto, pero no sabes cómo? La clave está en una herramienta tan antigua como poderosa: contar historias.Matthew Dicks narrador experto, campeon del Moth GrandSLAM y coach empresarial te enseña metodos claros y practicos para convertir experiencias cotidianas en relatos que venden, convencen e inspiran.Con ejemplos reales y tecnicas que puedes aplicar desde el primer dia, aprenderas a: Capturar la atencion, generar confianza y despertar emociones en tu audiencia Dominar los tres elementos clave de una historia eficaz Usar la vulnerabilidad para conectar con tu publico Utilizar el humor con intencion y proposito Destacar en un entorno saturado ¡Dejate guiar por Matthew Dicks y utiliza el storytelling para comunicar mejor, vender mas y construir una marca que realmente importe!

La digitalización y la algoritmización han redefinido la experiencia humana y sus dimensiones sociales, políticas y económicas, generando una serie de ambiguas tensiones entre descentralización y recentralizacion de las formas del poder global. Simultaneamente, la constante aceleracion impulsada por las infraestructuras informacionales plantea un desafio para la gestion politica e impone una tarea de anticipacion sobre ciclos historicos cada vez mas breves. La rearticulacion del tiempo, basado en la computacion en red, no afecta solamente las comunicaciones y el trabajo, sino que implica mutaciones que demandan un nuevo vocabulario para el abordaje de la condicion algoritmica y sus implicancias.Este libro se adentra en dichos terrenos, explorando las complejidades y desafios que presenta la interseccion entre tecnologia, economia y sociedad en el siglo XXI. Hernan Borisonik y Marco Mallamaci, encabezan un conjunto destacado de investigadores que, desde diversas disciplinas, nos invitan a repensar el capitalismo contemporaneo, marcado por la automatizacion y la financiarizacion, y nos proponen una serie de claves conceptuales para comprender y transformar este escenario. El volumen nos introduce en una serie de cuestiones que van desde la percepcion del mundo y las nuevas disputas geopoliticas hasta la inseparabilidad entre dominacion tecnologica y hegemonia financiera, pasando por las criptomonedas, la educacion, las nuevas formas de valor, el poder y las interfaces de las materialidades digitales, el criptoarte y los consumos culturales.Señales hipermateriales invita a la construccion de nuevas topologias. Sin caer en pesimismos paralizantes ni optimismos ingenuos, mapea nuevas mediaciones y paisajes del pensamiento renovando la critica de la economia politica. Esta obra, que combina el rigor academico con una mirada propositiva, es una herramienta indispensable para quienes buscan comprender y actuar en el complejo escenario del capitalismo digital. Hernan Borisonik es doctor en Ciencias Sociales por la Universidad de Buenos Aires e investigador del Conicet. Es profesor adjunto en la Escuela de Humanidades de la Universidad Nacional de San Martin, donde dirige el Centro Ciencia y Pensamiento. Su campo de exploracion abarca problemas vinculados al dinero, la sacralidad, la politica y las artes. Dirige y forma parte de diversos proyectos vinculados a la filosofia y la teoria politica. Realiza episodicamente tareas de curaduria, performance y critica de artes. Obtuvo el segundo lugar en el Premio Nacional de ensayo filosofico en 2020. Edito varios volumenes academicos y de divulgacion y escribio los libros Dinero sagrado (2013), Soporte (2017) y Persistencia de la pregunta por el arte (2022). Marco Mallamaci es doctor en Filosofia por la Universidad Nacional de Cordoba, Magister en Sociologia Economica por la Universidad Nacional de San Martin (UNSAM) y licenciado en Filosofia por la Universidad Nacional de San Juan (UNSJ), donde es profesor de grado en la carrera de Ciencias Juridicas y de posgrado en el Doctorado en Filosofia. Es Investigador Asociado de la Escuela Interdisciplinaria de Altos Estudios Sociales de la UNSAM y del Instituto de Expresion Visual de la UNSJ. Ha sido becario doctoral y postdoctoral del CONICET y del Servicio Aleman de Intercambio Academico (DAAD). Ha publicado el libro Dinero y poder en la era del bitcoin (2024), ademas de articulos en...

En contextos económicos y empresariales volátiles, decidir con rigor exige métodos cuantitativos claros y aplicables. Este libro ofrece un marco técnico-operativo para analizar datos, modelar la incertidumbre y evaluar alternativas en economia y negocios. Sigue una metodologia basada en problemas con procedimientos paso a paso, criterios para elegir el metodo adecuado, evaluacion de la precision e implementacion en software de uso extendido. El recorrido integra: validacion de supuestos (normalidad, homogeneidad de varianzas, aleatoriedad); pruebas no parametricas (bondad de ajuste, tablas de contingencia, datos ordenados); diseño de experimentos (uno, dos y tres factores, comparaciones multiples); series de tiempo (tendencia, estacionalidad, diagnostico y ARIMA/BoxJenkins); y simulacion (Monte Carlo y eventos discretos) aplicada a riesgo, inventarios y colas. Dirigido a estudiantes, docentes, profesionales y empresarios, combina claridad didactica y utilidad empresarial: cada capitulo enlaza teoria, metodo, caso aplicado e interpretacion para convertir datos en decisiones replicables y auditables. Con este libro, la incertidumbre deja de ser un obstaculo y se convierte en ventaja cuantificable para sus proyectos y organizaciones.

El proyecto que se presenta tiene como objetivo el mejoramiento de las funciones dentro de la empresa, así también, un plan de mejora-miento y negocio para la organización, determinara las operaciones que desarrollara la empresa para atender las necesidades de los clientes querequieren de este tipo de servicios para el envio de su documentacion y paquetes no solo de forma oportuna sino tambien de una forma segura en la ciudades que se trabaja, esto tendra en cuenta sus deficits y posible.

El creador de campañas de marketing icónicas nos revela su secreto para influir en la sociedad: la conexión culturalNos pasamos el día tratando de influir en los demás. Todos somos vendedores de algo. En este libro, Marcus Collins nos enseña que, para inspirar, para llegar a nuestra audiencia, lo primero en lo que debemos pensar es en como apelar a sus valores y conectar con su cultura.Basado en mas de una decada de experiencia y con un afan divulgador, Collins nos adentra en las intrahistorias de algunas de sus famosas campañas con compañias como Nike o Apple para explicarnos de que manera podemos usar la cultura para influir en las personas.

Este libro es la publicación de la mayor parte de una tesis de Doctorado en Historia que analiza el impacto social que en el ámbito de la Patagonia Austral (Chubut y Santa Cruz) significó el establecimiento de grandes empresas estatales que, bajo la modalidad de enclaves productivos, se orientaron a la explotacion de los recursos mineros e hidrocarburiferos de la region. En esta area del pais, cada una de dichas actividades economicas ha tenido una profunda influencia en la constitucion de mercados regionales de trabajo, favoreciendo formas de poblamiento del territorio, y defendiendo un conjunto de practicas socioculturales en la organizacion de la vida cotidiana de sus comunidades laborales asociadas. En este sentido, esta investigacion toma en consideracion a los procesos de organizacion y expansion de las iniciativas de intervencion social llevadas a cabo en toda el area por las empresas estatales vinculadas a la explotacion petrolera, carbonifera y gasifera desde su establecimiento en la region durante la primera mitad del siglo XX.Basicamente, la mirada esta focaliza sobre la trayectoria desplegada por la empresa Yacimientos Petroliferos Fiscales (YPF) y sus directos antecedentes institucionales desde 1907 en el ambito de la Cuenca del Golfo de San Jorge (Chubut y Santa Cruz). Al mismo tiempo, se analizan las estrategias que sobre el mismo punto se desarrollaron en el ambito de la Cuenca Carbonifera de Rio Turbio (Santa Cruz) a partir de la mas tardia instalacion de la explotacion estatal del carbon sobre los primeros años de la decada de 1940 (conocida desde 1958 bajo la denominacion de Yacimientos Carboniferos Fiscales, YCF) y las implicancias del establecimiento de un polo gasifero en la decada de los años 40 y 50 en el flanco sur de Chubut y norte de Santa Cruz, en base a las actividades desarrolladas por la empresa estatal Gas del Estado. DANIEL ANTONIO CABRAL MARQUES es Profesor en Historia (1990, UNPSJB), Especialista en Politica Social (1995, UNPSJB), Magister en Historia (2008, UNMdP) y Doctor en Historia (2018, UNICEN). Profesor Titular Regular en la Catedra Historia de America III (Siglos XIX y XX) e Historia Americana; Profesor Adjunto del Seminario Historia de la Patagonia-Procesos y problemas de la Historia de Patagonia y de Patrimonio Cultural en la Universidad Nacional de la Patagonia San Juan Bosco (Sede Comodoro Rivadavia) y Profesor Adjunto Efectivo del Taller de metodologias de la investigacion y de la catedra El Derecho y la conformacion de las Instituciones en la Universidad Nacional de la Patagonia Austral (Unidad Academica Caleta Olivia). Docente de posgrado en la Universidad Nacional de la Patagonia Austral y la Universidad Nacional de la Patagonia San Juan Bosco. Investigador categoria II en el Sistema Nacional de Docentes-Investigadores. Director y co-director de proyectos de investigacion sobre la historia social y cultural de la Patagonia y sobre sus procesos de desarrollo. Autor y coautor de libros sobre la tematica y de articulos sobre la especialidad en libros y revistas de edicion nacional e internacional. Direccion de correo electronico: dacmarques@yahoo.com.ar

When entrepreneur Jason Noble gets involved in the takeover of a logistics firm, he quickly finds himself trapped in a perfectly orchestrated power play involving banks, partners, and international agents. What begins in Antwerp escalates into a global race against time, full of betrayal, strategy, and psychological warfare.What if youre forced to negotiate with people who dont want you to succeed? What if allies become enemies? And what if the greatest threat isnt external but comes from within your own team?Dirty Game is a razor-sharp, contemporary thriller about loyalty, corporate betrayal, and the price of integrity. A compelling story with sharp dialogue, realistic settings, and a tense rhythm that pulls you from boardrooms in France to shadow deals in Japan, Dubai, and the U.S.A must-read for fans of corporate thrillers and true financial drama.Paul Van den Brande shows in this debut how dangerous ordinary people can become when money, honor, and control are at stake.

"The Friction Paradox Adding resistance to increase value and desire" challenges the Silicon Valley obsession with making everything "frictionless" and "easy." While removing barriers is good for commodities, this book argues that for high-value brands and services, friction is essential. It is the effort required that signals worth to the consumer.Strategist Oliver West analyzes why we value the IKEA furniture we build ourselves more than ready-made pieces (the IKEA effect) and why application-only memberships are so coveted. The book teaches how to strategically insert "good friction"forms, waiting lists, or qualification stepsthat filter out bad leads and make the "yes" feel like an achievement for the customer.Readers will learn to distinguish between "bad friction" (confusing websites) and "strategic friction" (investment of effort). "The Friction Paradox" is a counter-intuitive guide to building loyalty by asking customers to work a little harder, thereby deepening their commitment to the brand.

"The Pivot Point Changing the method without abandoning the mission" analyzes the critical moment in every project or business where the initial plan fails. Most people see this as the end, but this book reframes it as the "pivot point"the necessary friction that reveals the true path. It studies successful companies like Slack and Twitter that started as completely different products (a game and a podcast platform, respectively).Business strategist Marcus Kane explains the psychology of "commitment bias" that keeps us locked in failing strategies. He provides a toolkit for rapid validation and "micro-pivots." The core message is that stubbornness should be applied to the vision, but flexibility must be applied to the tactics.Readers will learn to detach their ego from their first idea. "The Pivot Point" is a guide for navigating the "valley of death" in business and life. It teaches that the straightest line to success is often a zigzag, and that the willingness to change direction is the hallmark of survival.

"The Compliance Illusion Mistaking paperwork for actual safety and progress" exposes the dangerous gap between "work as imagined" (the rules) and "work as done" (reality). It critiques the modern corporate obsession with checkboxes, arguing that excessive documentation often creates a false sense of security while actively hindering real performance.Risk expert Allan Watts analyzes major industrial accidents and corporate failures where all the forms were filled out correctly, but the system still collapsed. The book distinguishes between "generative safety" (culture) and "bureaucratic safety" (cover-your-ass). It calls for a "clutter clearing" of policies that serve no purpose other than liability protection."The Compliance Illusion" is a wake-up call for managers and safety officers. It advocates for a return to common sense and operator autonomy, showing that a thick rulebook is often a sign of a weak organization. It teaches how to measure real outcomes instead of just measuring the paperwork.

"The Steel Arteries How a simple metal box globalized the world economy" tells the unlikely story of the most influential invention of the 20th century: the shipping container. Before 1956, loading a ship was a chaotic, week-long process of manual labor, sacks, and barrels. Then, a truck driver named Malcom McLean had the idea to detach the truck trailer and stack it directly onto the ship.Author David Box chronicles the resistance McLean faced from dockworker unions and traditional ports. The book explains how standardization lowered the cost of shipping by over 90%, making it cheaper to manufacture a toothbrush in China and ship it to New York than to make it locally. It reveals how this "boring" metal box destroyed local manufacturing and created the modern consumer world."The Steel Arteries" is a micro-history of efficiency. It illustrates how a simple change in geometry can reshape the geopolitical landscape, turning the oceans into a conveyor belt for the worlds goods.

"The Cobra Paradox Why paying for solutions often breeds more problems" uses a famous historical anecdote to explain modern management failures. Under British rule in Delhi, the government offered a bounty for every dead cobra to reduce the snake population. Instead of hunting them, locals began breeding cobras to collect the reward. When the bounty was cancelled, the breeders released the snakes, tripling the population.Business strategist Marcus Kane applies this "perverse incentive" theory to corporate and political life. He shows how measuring programmers by lines of code creates bloated software, or how paying for leads generates spam. The book teaches leaders to conduct "second-order thinking" to predict how systems will game their rules."The Cobra Paradox" is a guide to designing incentives that actually work. It warns that good intentions without systems thinking usually lead to disaster, teaching readers to look beyond the immediate fix to the long-term behavior it encourages.

"The Power of Spikes Why consistency is the enemy of greatness" challenges the most common advice in self-help: "Be consistent." This book argues that biological systems, including humans, are designed for pulses, not flatlines. Trying to work at 80% capacity every day leads to mediocrity and burnout. True high performance comes from oscillating between 100% intensity and 0% recovery.Coach Marcus Kane analyzes the routines of artists, athletes, and entrepreneurs who work in "bursts." He presents the "Pulse Method": periods of extreme, obsessive focus followed by periods of complete detachment. The book explains why the "slow and steady" approach fails in creative and complex fields where breakthrough insights matter more than hours logged."The Power of Spikes" gives permission to be inconsistent. It teaches readers to ride the waves of their own energy rather than trying to flatten them, proving that intensity beats duration every time.

"The Generalists Edge Why range beats depth in an unpredictable world" challenges the 10,000-hour rule and the cult of specialization. In a rapidly changing economy where AI can automate specific, repetitive tasks, this book argues that the future belongs to the polymathsthose who can connect dots between disparate fields. It validates the "jack of all trades" as the master of integration.Career strategist David Epstein explains the concept of "skill stacking." Instead of being the top 1% in one narrow field, readers learn to be in the top 25% of three different fields, creating a unique intersection that is impossible to replicate. The book provides examples from history and modern tech, showing how breakthroughs often come from outsiders who brought a fresh perspective."The Generalists Edge" is a permission slip for the curious souls who refuse to pick a single lane. It teaches how to leverage a diverse background into a competitive advantage, proving that in a complex world, breadth is the ultimate form of depth.

"The Final Promotion Why every employee rises to their level of incompetence" creates a deep dive into the "Peter Principle," a satire-turned-theory by Laurence J. Peter. The core idea is terrifyingly simple: If you are good at your job, you get promoted. You keep getting promoted until you reach a job you are bad at. And there you stay, cluttering the hierarchy with incompetence.Management consultant Beatrice Cole analyzes why excellent engineers make terrible managers and why great teachers make poor principals. The book explores the systemic flaw in modern organizations that confuses technical skill with leadership ability. It offers radical solutions, such as "up-or-out" policies, technical tracks that dont involve management, and the courage to refuse a promotion."The Final Promotion" is a survival guide for the corporate ladder. It explains why your boss is likely incompetent (statistically speaking) and how to avoid the trap of being promoted beyond your own abilities. It challenges the definition of career success as a constant upward climb.

"The Expensive Placebo Why paying more makes the product work better" dives into the neuroscience of value. It proves that price is not just a math problem; it is a feature of the product itself. Studies show that people enjoy wine more when told it costs $100, and painkillers work better when patients believe they are expensive.Marketing strategist Noah Brooks explains how entrepreneurs can use "Signaling Theory" to increase satisfaction by increasing prices. The book warns against the "Race to the Bottom" and teaches how to craft a premium perception that actually alters the users biological experience of the product."The Expensive Placebo" is a guide to the alchemy of pricing. It teaches that by undercharging, you might not only be hurting your bank account, but actually degrading the customers enjoyment of what you sell.

"The Art of Bad Work Using incompetence to protect your time and energy" is a subversive guide to workplace survival. It introduces the concept of "Strategic Incompetence"the deliberate practice of doing low-value tasks poorly so that people stop asking you to do them. In a corporate world that punishes efficiency with more work, this book argues that being "bad" at certain things is a necessary boundary.Career strategist Rebecca Holt explains how to select which skills to fail at. If you are too good at fixing the printer or taking meeting minutes, that will become your job forever. The book teaches how to "fail" these tasks gracefully without getting fired, reserving your competence for the high-impact work that actually leads to promotion."The Art of Bad Work" is for the overwhelmed employee who needs a shield. It validates the refusal to be the office "fixer" and teaches the subtle power of being just helpful enough to be liked, but just useless enough to be left alone to do real work.

"The Cage of Freedom How limitations force the brain to become a genius" explores the "Constraint-Based Innovation" theory. We often believe we need more time, more money, and more freedom to create great work. This book argues the opposite: total freedom leads to paralysis and mediocrity, while strict boundaries force the brain to make unique connections.Author Ian Lock uses examples from poetry (haiku), engineering (space travel), and business (bootstrapping) to show how scarcity drives brilliance. The book provides a framework for imposing artificial constraints on your own projectsshortening deadlines, cutting budgets, or limiting toolsto jumpstart the creative engine.Readers will learn to stop complaining about what they lack and start using it as their primary advantage. "The Cage of Freedom" proves that the most creative act is not thinking outside the box, but figuring out what to do when the box is incredibly small.

"The Pickaxe Strategy Why the miners went broke and the merchants got rich" deconstructs the business lessons of the California Gold Rush of 1849. While thousands of "49ers" rushed to the riverbeds hoping to strike it rich, most ended up destitute, sick, or dead. The real fortunes werent made by digging for gold; they were made by selling supplies to the diggers.Business strategist Samuel Merk profiles figures like Samuel Brannan, who bought every shovel in San Francisco before announcing the discovery of gold, and Levi Strauss, who sold durable pants to the workers. Brannan became Californias first millionaire without lifting a shovel."The Pickaxe Strategy" is a guide for modern entrepreneurs. It argues that in any "gold rush" (whether its AI, crypto, or the internet), the safest and most profitable position is not the speculator, but the infrastructure provider. It teaches readers to stop digging and start selling shovels.