No eres tú. Es tu biología: Cómo la ciencia nos manipula para consumir más a cuesta de nuestra salud.¿Por qué no podemos dejar de comer alimentos insanos ni de hacer scroll con el móvil? El biomédico danes Nicklas Brendborg nos revela los mecanismos biologicos que manipulan, entre otros, los fabricantes de alimentos y los gigantes tecnologicos para que consumamos mas. La industria alimentaria utiliza a un ejercito de investigadores con el fin de conseguir que siempre comamos un poco mas. Y los gigantes tecnologicos emplean a un numero aun mayor de personas cuyo trabajo consiste en dificultar al maximo que guardemos el movil. Pero no es culpa nuestra que nos cueste abandonar los malos habitos cuando nuestro entorno trata de impedirnoslo. En esta batalla, las armas son los escaneres cerebrales, los laboratorios de alta tecnologia y los ultimos descubrimientos que desvelan secretos de la biologia humana. Con estadisticas asombrosas y fascinantes ejemplos del mundo animal, Brendborg desvela los superestimulos y demuestra los oscuros secretos que se esconden destras de nuestro modo de vida moderno.
For centuries it was far more efficient to move goods by water than by road. The end of the 18th century saw 2,000 miles of canal built in Britain: the Canal Age had begun.Constructing the canals consisted of a great deal of hard work and manual labour, headlines by individual names but mostly done by tens of thousands of men across Britain called navvies. Initially much like carting on roads, boating on canals grew as canal systems expanded across the country, but still required long hours, hard work and specific skills.This detailed and informative guide tells the story of the boats and their workers. From the professional leggers who walked boats through tunnels to lock keepers to canal children running ahead of the boats, original photographs and artefacts such as tug tickets and timetables show what life was like on the canal.A classic Pitkin guide to immerse readers in the world of canals in Britain, including a list of museums and heritage centres to provide further insight into the history of the canal network.
Titanic represents a microcosm of the world in 1912. It was a mans world in many respects, across law, land ownership, voting rights, family structures and religious hierarchies. The stories we know about those involved that fateful night are as varied as the people aboard the ship, but many of them revolve around the roles and actions of the men. This new book from Melinda Ratchford delves into the world as it was for women in 1912, and presents a selection of womens stories, including a variety of women who travelled aboard Titanic, from rich to poor, and well-known to largely forgotten, and also stories of some women who didnt travel but whose lives were inextricably linked to the tragedy and changed forever. This collection of stories presents the lives of these women before, during and after the tragedy that irrevocably changed their world, and ours.
VOCE NO PRECISA DE MAIS DADOS, PRECISA DE INFORMAÇO QUALIFICADA A construço civil sempre foi movida por prazos, orçamentos e presso. Mas, no centro de tudo, existe um ativo silencioso e decisivo: a informaço. Neste livro, Rodrigo Katarinhuk engenheiro civil com mais de 20 anos de experiencia em projetos de alto impacto revela como transformar dados brutos em decises estrategicas capazes de redefinir resultados em obras, empresas e carreiras.Com linguagem acessivel e aplicaço pratica, O Poder da Informaço Qualificada oferece uma nova lente sobre gesto, produtividade e inteligencia tecnica no setor. Voce aprendera a: Diferenciar dados de informaço e de conhecimento; Analisar riscos com mais preciso; Aplicar indicadores de desempenho (KPIs) com foco em obra; Tomar decises baseadas em evidencias, no em achismos; Comunicar-se melhor com times, clientes e stakeholders.Este no e apenas um livro tecnico e um guia para transformar seu modo de pensar, planejar e construir. Uma leitura essencial para engenheiros, gestores, investidores e todos que acreditam que o futuro da construço civil sera liderado por quem domina a informaço.