key concepts in marketing-jonathan sutherland-diane canwell-9781403915276

KEY CONCEPTS IN MARKETING

 (En papel)

JONATHAN SUTHERLAND; DIANE CANWELL

, 2004
  • Nº de páginas: 288 págs.
  • Encuadernación: Tapa blanda
  • Editorial: PALGRAVE MACMILLAN
  • Lengua: INGLÉS
  • ISBN: 9781403915276
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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Datos del libro

  • Nº de páginas: 288 págs.
  • Editorial: PALGRAVE MACMILLAN
  • Lengua: INGLÉS
  • Encuadernación: Tapa blanda
  • ISBN: 9781403915276
  • Año edición: 2004
  • Plaza de edición: LONDON

Resumen

"Key Concepts in Marketing" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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