key concepts in marketing jonathan sutherland diane canwell 9781403915276

KEY CONCEPTS IN MARKETING

 (En papel)

JONATHAN SUTHERLAND ; DIANE CANWELL

Valora este libro

$479.00

$455.05

Acerca del libro
  • Nº de páginas: 288
  • Encuadernación: Tapa blanda
  • Editoral: PALGRAVE MACMILLAN
  • Lengua: INGLÉS
  • ISBN: 9781403915276
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

Inseparables, comprar "KEY CONCEPTS IN MARKETING" junto con:

Mostrar más sobre

Opiniones "KEY CONCEPTS IN MARKETING"

No hay opiniones para este producto

Hazte un hueco en Casa del Libro, regístrate