Sinopsis de NUDGE : IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPPINESS
The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century
'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel Kahneman
Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.
Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.
We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.
Ficha técnica
Editorial: Penguin
ISBN: 9780141999937
Idioma: Inglés
Número de páginas: 384
Tiempo de lectura:
7h 56m
Encuadernación: Tapa blanda
Fecha de lanzamiento: 07/10/2022
Año de edición: 2022
Especificaciones del producto
Escrito por Richard Thaler y Cass R. Sunstein
Richard H. Thaler es un reconocido economista especializado en el campo de las finanzas conductuales. Es profesor de Economía y Ciencias del Comportamiento en la Escuela de Negocios de la Universidad de Chicago y durante el año 2015 fue presidente de la American Economic Association. Es coautor, con Cass R. Sunstein, del éxito de ventas Un pequeño empujón y autor de Quasi Rational Economics y de The Winner’s Curse.
Director de la Oficina de Información y Asuntos Regulatorios (OIRA) en la administración Obama y Profesor Felix Frankfurter en la Escuela de Derecho en Harvard.