Libros de Economía de la empresa, página 6 de 90

“Todo valió la pena”: desde este enfoque optimista, María Laura Tramezzani narra su experiencia como banquera y alta ejecutiva financiera en la Argentina de hace más de veinte años. Hablamos del mome

Un cahier et un CD audio pour s'exercer en autonomie sur les points de grammaire et lexique

Libro no comercializable

Libro no comercializable

Libro no comercializable

Libro no comercializable

En los últimos años, empresarios, directivos, academicos y líderes han mostrado un gran interes por conocer la metodología de innovación y creatividad que Metalquimia ha desarrollado. En Time-Out, Josep Lagares, director ejecutivo de la empresa, nos ofrece una guia practica basada en la Creativacione la combinacion de creatividad e innovacion, una metodologia que transformo la empresa y aseguro el exito a largo plazo. Este libro inspira a los profesionales a integrar la creatividad en el dia a dia y a prosperar en tiempos de incertidumbre, generando valor y un compromiso real con la sociedad.

Muchos de los textos que aparecen en este libro están escritos en la etapa de confinamiento a la que nos obligó la COVID-19. Casi la mitad de los artículos se refieren a aspectos relacionados con la pandemia y reflexionan sobre causas, consecuencias y der

En realidad, todas las grandes ideas parecen obvias. El problema es cómo conseguir que a usted se le ocurra alguna gran idea. La lectura de este libro lo hace posible, ya que expone decenas de técnicas y cientos de sugerencias que usted puede utilizar. Thinkertoys le enseñara a generar ideas sobre nuevos negocios, nuevos productos, nuevas tecnicas de venta y nuevos mercados. Michael Michalko es consultor de creatividad de grandes empresas, pymes, directivos y emprendedores. Ha participado activamente en la creacion de varias empresas.

The author of the bestselling the art of innovation reveals the strategies ideo, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. the role of the devils advocate is nearly universal in business today. it allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. nothing is more potent in stifling innovation. over the years, ideo has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. among these approaches are the anthropologistthe person who goes into the field to see how customers use and respond to products, to come up with new innovations; the cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. filled with engaging stories of how kraft, procter and gamble, safeway and the mayo clinic have incorporated ideos thinking to transform the customer experience, the ten faces of innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. seguir leyendo criticasadvance praise for the ten faces of innovationessential reading for every single person in your organization--even the ceo should read it! each page contains a nugget thats worth the price of the entire book. wow. seth godin, author ofpurple cowa concensus is emerging that innovation must become most every firms job one. hurdle one, however, is a doozer: establishing a culture of innovation. ideo thought leader tom kelley offers a thoroughly original and thoroughly tested approach to creating that culture of innovation. rigorously applying his ten faces will get the innovation ball rolling ... fast. bravo! tom peterscritical acclaim for tom kelleys previous national bestseller the art of innovationtom kelley has unlocked the magic box of innovation for corporate america. bruce nussbaum, businessweekin light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book the art of innovation. yet kelley makes a good case.... practical, clearly written, and highly detailed. usa todayon nearly every page, the story of some upstart invention is recounted in patter thats as good as a skilled magicians. almost like visiting an ideo workshop in person.wired contraportadaweve all been there. the pivotal meeting where you push forward a new idea or proposal youre passionate about. a fast-paced discussion leads to an upwelling of support that seems about to reach critical mass. and then, in one disastrous moment, your hopes are dashed when someone weighs in with those fateful words: let me just play devils advocate for a minute . . .whats truly astonishing is how much punch is packed into that simple nine-word phrase. in fact, the devils advocate may be the biggest innovation killer in america today . . . why should you care? and why do we at ideo believe this problem is so important? because innovation is the lifeblood of all organizations . . . today, companies are viewed less for their current offerings than for their ability to change and adapt and dream up something new. whether you sell consumer electronics or financial services, the frequency with which you must innovate and replenish your offerings is rapidly increasing. the ten faces of innovation is a book about innovation with a human face. its about the individuals a...

For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategicallyrather than simply calculate pricing based on product and profitin order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets.

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.