Ebooks de economía, página 3 de 14

Esta tercera edicin de Fundamentos empresariales busca presentar los fundamentos de la empresa desde una perspectiva terico-prctica. Las autoras, a partir de lo pequeo una idea, un negocio, analizan los fundamentos empresariales que permiten su desarrollo, sin perder de vista la contribucin de cada funcin empresarial a la propuesta de creacin de valor. En definitiva, el libro pretende relacionar los fundamentos empresariales asociados al concepto del modelo de negocio de Osterwalder y Pigneur. Por ello, tras un captulo introductorio que reflexiona sobre el concepto de empresa y su tipologa, y otro que profundiza en el efecto del entorno en la empresa, el resto del libro relaciona el modelo de negocio con los fundamentos clsicos que componen las empresas (sus reas funcionales finanzas, marketing, produccin, la direccin de recursos humanos y las decisiones de organizacin). La integracin de todos los contenidos formara el cuerpo de un plan de negocio, con el que se cierra el texto. Frente a ediciones anteriores, con una perspectiva ms clsica de tipo funcional, en la edicin actual, las profesoras Rico Garca y Sacristn Navarro, con una gran aplicabilidad prctica, ejemplos y actividades para el trabajo en el aula, recogen su experiencia docente para engarzar las funciones empresariales con la propuesta de valor, estando todo ello en la base de la actividad empresarial. ndice: PARTE I: ARRANDO. Captulo 1. La empresa como proyecto.- Captulo 2. Modelo de negocio. Propuesta de valor.- PARTE II: CONTEXTUALIZANDO. Captulo 3. Anlisis externo e interno.- PARTE III: COMPONENTES DEL MODELO DE NEGOCIO: VIABILIDAD COMERCIAL.- Captulo 4. El marketing en la propuesta de valor.- PARTE IV. COMPONENTES DEL MODELO DE NEGOCIO: VIABILIDAD TCNICA. Captulo 5. La direccin de operaciones en la propuesta de valor.- Captulo 6. Organizando la empresa. Captulo 7. Dirigiendo las personas.- PARTE V. COMPONENTES DEL MODELO DE NEGOCIO: VIABILIDAD ECONMICO-FINANCIERA.- Captulo 8. Decisiones financieras en la propuesta de valor.- Anlisis patrimonial, financiero y econmico.- PARTE VI. CONSTRUYENDO UN PLAN DE NEGOCIO. Captulo 10. El plan de negocio.

Cmo trabajar con personas difciles y txicas est dirigido a los mandos que lideran equipos de trabajo con el fin de hacerles ver lo que supone conducir y gestionar personas en los momentos actuales, pero, sobre todo, facilitarles una serie de orientaciones prcticas y de herramientas para la debida gestin de las personas difciles y de las txicas de una manera adecuada y eficaz. Dirigir personas nunca ha sido tarea fcil y hoy en da lo es todava menos. La etapa poscovid ha dejado muchas sensibilidades a flor piel; ha transformado los valores, el concepto del trabajo, el del disfrute y el de los derechos sobre las responsabilidades. La mayor parte de las personas sigue dando su mejor versin en el trabajo cada da, pero, a la vez, han aumentado llamativamente los datos de absentismo en todo el pas, el nmero de conflictos en las organizaciones tanto pblicas como privadas, as como en las cooperativas; tambin se observa un incremento de los niveles de desmotivacin y una reduccin de los niveles de implicacin y compromiso con los objetivos de la empresa. Por todo ello, debemos ser conscientes de que una de las reas en las que todo mando debe ejercer un dominio cada vez ms preciso es en la gestin de personas difciles, problemticas y txicas, as como en el desarrollo profesional de los colaboradores que dependen de l; para eso, debe desarrollar aptitudes y habilidades que permitan potenciar su liderazgo, el trabajo en equipo, la motivacin y la comunicacin, competencias de reconocido inters, especialmente si se tiene en cuenta que una de las principales funciones de todo mando responsable es dirigir con la mayor eficacia el equipo humano puesto a su cargo y favorecer su desarrollo. ndice: Captulo 1. La direccin y gestin de personas hoy.- Captulo 2. Estilos de direccin.- Captulo 3. Tipos de personas y comportamientos humanos.- Captulo 4. Organizaciones txicas.- Captulo 5. Personas difciles y txicas.- Captulo 6. Cmo

Laura Thompsons grandmother Violet was one of the great landladies. Born in a London pub, she became the first woman to be given a publicans licence in her own name. Just as pubs defined her life, she seemed in many ways to embody their essence.Laura spent part of her childhood in Violets Home Counties establishment, mesmerised by her gift for cultivating the mix of cosiness and glamour that defined the pubs atmosphere, making it a unique reflection of the national character. Her memories of this time are just as intoxicating: beer and ash on the carpets in the morning, the deepening rhythms of mirth at night, the magical brightness of glass behind the barThrough them Laura traces the story of the English pub, asking why it has occupied such a treasured position in our culture. But even Violet, as she grew older, recognised that places like hers were a dying breed, and Laura also considers the precarious future they face. Part memoir, part social history, part elegy, The Last Landlady pays tribute to an extraordinary woman and the world she epitomised. It was selected as a Spectator book of the year in 2018.

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

"Você já se perguntou os motivos pelos quais algumas pessoas vivem em abundância, enquanto outras lutam diariamente pela sua sobrevivência? Quais razões fazem com que haja países de renda elevada e o

O que falta no seu negócio não é mais esforço, é mais visão.Você sente que trabalha muito para fazer o negócio acontecer, mas ele não sai do lugar? Sente que tem deixado a vida pessoal de lado em det

VOCÊ SABIA QUE SEUS GASTOS NA CONTA DE LUZ, NO BILHETE DO TREM OU NA FATURA DO CELULAR PODEM RENDER DINHEIRO DE VOLTA PARA O SEU BOLSO COM JUROS E INCENTIVO FISCAL?Fundos de infraestrutura na prática

"Quando você se alinha à sua essência, a sua influência deixa de ser esforço e vira extensão." Em um mundo saturado por fórmulas prontas e discursos repetidos, ser uma pessoa apenas competente já n

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

The new hires first week predicts whether they will be productive in month three or gone by month six. Most companies understand this intellectually and ignore it practically. The onboarding process, when it exists at all, is an afterthought assembled from leftover slides and overwhelmed colleagues.This book transforms onboarding from administrative burden into strategic advantage. You will learn what new employees actually need in their first forty hours, not policies and forms, but clarity, belonging, and early wins. You will understand why the first week creates impressions that resist correction, and why fixing bad starts costs more than doing it right the first time.The First Forty Hours provides frameworks for companies of any size. Whether you hire one person yearly or fifty monthly, the principles scale. The difference between structured onboarding and chaotic onboarding is measured in retention rates, productivity curves, and the reputation that spreads when former employees talk. First impressions are permanent investments.

What if the life you are working so hard to build is the very life you are missing? You answer emails late at night. You promise yourself you will slow down next month. You tell the people you love, Just one more deadline. And somehow, the days keep disappearing. Promotions come and go. Tasks multiply. Your calendar fills. Yet a quiet question lingers beneath it all: Is this really what life is supposed to feel like? You Cant Take Your Job With You: No One Dies Wishing Theyd Sent More Emails is a powerful, eye opening guide for anyone trapped in the cycle of overwork, burnout, and constant busyness. It gently challenges the modern belief that success equals productivity and replaces it with something far more meaningful: a life rich with time, presence, health, relationships, and purpose. This is not a book about quitting your job or abandoning ambition. It is about putting work back in its rightful place. Work should support your life, not consume it. Through honest storytelling, practical mindset shifts, and deeply relatable everyday scenarios, this book helps you recognize how easily your identity becomes tied to your career, how busyness turns into a badge of honour, and how inboxes quietly steal your attention from what truly matters. You will learn how to set boundaries without guilt, escape the productivity trap, and stop measuring your worth by output and deadlines. Inside, you will discover how to: Reclaim your time and protect your energy Detach self worth from job titles and performance Design a balanced life that does not require escape Strengthen relationships and be fully present Let go of hustle culture and chronic burnout Define success on your own terms Build a meaningful life that outlasts any career Whether you are a professional, entrepreneur, caregiver, or anyone feeling stretched thin by modern work culture, this book offers a compassionate, practical path back to what matters most. It reads like a wise friend reminding you that your life is happening now, not someday after the next promotion. Because at the end of your life, no one will talk about your inbox. They will remember your laughter, your presence, your kindness, and the moments you showed up fully. If you are ready to slow down, breathe deeper, and build a life you do not need to recover from, this book is your invitation. Stop living for your to do list. Start living for your life.

Happy customers rarely write reviews. Angry customers rarely explain why they are actually angry. The most valuable information about your business lives in the heads of people who just left, and almost nobody asks them the right questions at the right time.This book transforms customer departure from crisis into intelligence. You will learn how to conduct exit interviews that reveal the real reasons behind churn, not the polite excuses customers give to avoid confrontation. The patterns in these conversations predict problems before they become epidemics.The Exit Interview goes beyond damage control. Customers who leave well become a different kind of asset: honest feedback sources and sometimes, eventually, returning customers. The goal is not to prevent all departures. It is to extract maximum learning from each one and to transform the awkward moment of goodbye into a strategic advantage.

What if everything you were taught about success is quietly stealing your life? From an early age, were handed a script. Work harder. Stay later. Answer faster. Chase the promotion. Fill every hour. Wear exhaustion like a badge of honour. Were told this is ambition. Responsibility. Success. But at the end of a life, no one wishes they had cleared more emails. No one longs for one more meeting. No one asks for five extra years at their desk. Instead, they remember missed dinners, postponed dreams, unread bedtime stories, and the quiet moments that slipped away while they were busy being productive. I Wish I Spent More Time at Work is a powerful, eye, opening guide for anyone who feels trapped by hustle culture, overwhelmed by deadlines, or defined by their job title. This book challenges the modern obsession with busyness and offers a new way forward, one rooted in balance, presence, and purpose. Blending psychology, personal development, and practical life design, this book helps you: Break free from the myth that overwork equals success Recognize how busyness disguises burnout and emotional emptiness Stop tying your self, worth to productivity and achievement Set boundaries without guilt or apology Reclaim your time, energy, and attention Design a life you dont need to escape from Focus on relationships, health, and experiences that truly matter Redefine what a good life really means on your terms Through honest reflection and actionable strategies, youll learn how work slowly expands to fill every corner of your world and how to gently, deliberately take that space back. This isnt about quitting your job or abandoning ambition. Its about putting work in its rightful place, as a part of life, not the center of it. If youve ever felt exhausted yet strangely unfulfilled If youve ever thought, There has to be more than this If youre successful on paper but disconnected in your heart This book is your permission slip to step off the treadmill. Because the truth is simple and uncomfortable: time is the one resource you never get back. And the life you keep postponing is the only one you have. Stop waiting for someday. Stop sacrificing today for a future that never arrives. Build a life rich with meaning, connection, and presence, starting now. Work will always be there. Your life will not.

Shopping addiction is often disguised as harmless fun. Yet behind the thrill of new purchases and the temporary rush of dopamine lies a quiet behavioral addiction that impacts millions. The Shopping Addiction: Confessions of a Shopaholic pulls back the curtain on compulsive buying disorder in a consumer, driven world, revealing the emotional, psychological, and societal forces that make it so difficult to resist the urge to spend. This eye, opening guide explores how modern consumer culture rewards impulse buying, how online shopping accelerates addictive tendencies, and why individuals use purchases as coping mechanisms for stress, boredom, loneliness, and low self, esteem. Through accessible explanations and relatable insights, readers learn how reward systems in the brain reinforce compulsive shopping behavior and why the cycle can quickly spiral into debt, shame, and fractured relationships. More than a surface, level overview, this book dives deep into the emotional consequences and financial fallout of shopping addiction, uncovering its impact across age groups, genders, and lifestyles. Chapters address the differences between normal consumer behavior and compulsive buying, how media and advertising encourage overconsumption, and how social media amplifies comparison, status anxiety, and fear of missing out. Special attention is given to online shopping addiction, adolescent vulnerability, and the rising cultural pressures surrounding consumption and identity. The Shopping Addiction: Confessions of a Shopaholic also explores the connection between compulsive buying and other mental health challenges, including co, occurring disorders, low self, worth, and emotional dysregulation. Readers gain clarity not just about the symptoms, but about the internal reward systems and psychological patterns that keep the addiction running quietly in the background. Most importantly, the book offers practical pathways toward healing. Readers will learn about modern treatment options including cognitive behavioral therapy, mindfulness, financial planning, and supportive recovery environments. Real, life stories of individuals who have overcome shopping addiction bring hope and perspective, showing that freedom from compulsive spending is possible with the right tools, awareness, and support. Whether you are struggling with compulsive buying yourself, concerned for a loved one, or simply curious about the psychology of consumerism and addiction, this book offers a deeply informative and empowering journey through one of todays most misunderstood behavioral addictions. Honest, compassionate, and grounded in real, world experience, it reveals how to break the cycle, rebuild confidence, and reclaim financial and emotional well, being in a world that constantly tempts us to spend.

Shopping is everywhere. It fills our screens, shapes our identities, and promises relief from stress, boredom, and dissatisfaction. But when buying becomes a reflex rather than a choice, something deeper is happening. Shop Til You Drop: The Dilemma of Shopping Addiction takes readers beneath the surface of everyday spending to uncover why shopping can quietly turn into a powerful and destructive addiction. This book explores shopping addiction not as a lack of discipline or a financial flaw, but as a complex behavioral addiction rooted in emotion, psychology, biology, and modern consumer culture. It reveals how shopping is often used to manage feelings such as anxiety, loneliness, low self, worth, and overwhelm, and why these emotional patterns are easily exploited in a world designed to encourage constant consumption. Through clear, engaging, and relatable explanations, readers will learn how compulsive shopping develops, how it differs from normal consumer behavior, and why it is so difficult to stop once it becomes ingrained. The book examines the role of reward systems, impulse control, and emotional regulation, showing how the brain becomes conditioned to seek relief and validation through buying. It also explores how digital environments, online shopping, and social media intensify these patterns, making temptation constant and restraint increasingly difficult. Shop Til You Drop does not stop at explanation. It guides readers through the real, life impact of shopping addiction, including emotional distress, damaged self, esteem, strained relationships, and long, term financial consequences. It addresses how shopping addiction affects different groups, including teenagers, women, and men, and why certain populations are more vulnerable in a consumer, driven society. The book offers grounded, practical insight into treatment and recovery, covering therapeutic approaches, emotional coping strategies, mindfulness practices, and financial management tools. It emphasizes prevention through education, awareness, and healthier relationships with money and identity. Readers will also gain guidance on how to support a loved one struggling with shopping addiction, including how to have difficult conversations without shame or blame. Written in a thoughtful, human, and non, judgmental tone, this book is designed for anyone who has ever wondered why shopping feels comforting, why stopping feels hard, or why buying no longer brings lasting satisfaction. Whether you are personally struggling, supporting someone else, or simply seeking to understand the psychological forces behind modern consumer behavior, Shop Til You Drop offers clarity, compassion, and practical understanding in a world that profits from excess. This is not a book about giving up shopping. It is a book about reclaiming choice, balance, and self, worth in a culture that teaches us to buy our way out of discomfort.

True work-life freedom isnt about escaping responsibilityits about designing systems that support both productivity and adventure. This practical guide shows you how to build a sustainable digital nomad lifestyle without sacrificing income, relationships, or mental health. Learn how to choose the right income model for your skills, create routines that work across time zones and cultures, manage finances and taxes intelligently, and avoid the isolation and burnout that derail most nomads within their first year. Discover frameworks for maintaining client relationships remotely, staying productive in unfamiliar environments, and making strategic location choices that enhance rather than complicate your work. Whether youre planning your transition or currently struggling with nomadic life, youll gain the structure needed to thrive long-term.

Most solopreneurs work harder as they growbut the smartest ones work differently. This guide reveals how to maximize profit by eliminating waste, automating intelligently, and making strategic decisions that prioritize margin over volume. Learn which expenses actually drive revenue versus those that drain resources, how to structure offers that command premium pricing with minimal delivery costs, and which tasks to eliminate entirely rather than outsource. Discover frameworks for evaluating every business decision through a profit-first lens, leveraging AI and automation without losing quality, and saying no to growth that costs more than it returns. Move beyond revenue vanity metrics to build a lean operation that generates substantial income while protecting your time and energy. Perfect for solopreneurs tired of busy work, freelancers ready to increase rates, and anyone who wants business success measured by profit kept, not revenue earned.

People dont buy what you do; they buy why you do it. Why are Apple, Martin Luther King Jr., and the Wright Brothers so inspiring? Because they communicated from the inside out. "The Power of Why" (inspired by Simon Sinek) introduces the "Golden Circle": Why (Purpose), How (Process), and What (Product). Most companies start with What. Great leaders start with Why.Your "Why" is your cause, your belief, your reason for getting out of bed in the morning. When you lead with your Why, you attract people who believe what you believe. This biological connection (limbic brain) creates loyalty that transcends price and features.Whether you are building a brand, leading a team, or searching for your own career path, authenticity is key. If you dont know your Why, you cant inspire others. Find your purpose. Clarify your message. Inspire action. Start with Why.

The path to success is never a straight line. It is a messy, chaotic, heartbreaking struggle. "The Shoe Builder" (inspired by Phil Knights Shoe Dog) is the raw, unvarnished memoir of the man who created Nike. Before the billions and the swoosh, there was just a kid selling Japanese running shoes from the trunk of his green Plymouth Valiant.This is a story of constant near-bankruptcy, betrayal by partners, and battles with banks. It captures the "Spirit of Play" and the belief that business is more than just making moneyits about creating something that lives. We meet the team of misfits ("The Buttfaces") who built the company with passion and grit.It is a lesson in resilience. When the world says "Just give up," the entrepreneur says "Just do it." Whether you are a founder or a dreamer, this story will remind you that the only true failure is quitting. Keep running.