Ebooks de economía, página 10 de 893

Many people start a side hustle with excitement and good intentions, only to watch it slowly fade away. The idea feels promising, the motivation is high, but a few weeks later the energy drops, clients never appear, and the project quietly dies. This book looks directly at that uncomfortable reality and breaks down what actually goes wrong for most first-time side hustlers.Instead of hyping overnight success, the book focuses on clarity and realism. It helps you choose a side hustle that fits your time, skills, and emotional bandwidth, so you are not trying to copy someone elses life. You will explore how to test an idea before pouring hours into it, how to set simple systems for tracking time and money, and how to communicate your value even when you feel like a beginner. The book also addresses burnout, inconsistent motivation, and the guilt of juggling work, family, and a new project.Through practical examples and honest reflections, you see why "working harder" is rarely the answer and why small, consistent actions matter more than dramatic pushes. By the end, you gain a realistic view of what it takes to keep your first side hustle alive long enough to see real results, while avoiding the most common and costly mistakes.

You are ready to invest, but every article leaves you more confused. Mutual funds? ETFs? Which costs less? Which performs better? Which one will not waste your money? The internet buries you in technical details instead of giving you a straight answer.This book ends the confusion. Using plain language and real-world comparisons, you will learn exactly how mutual funds and ETFs work, where they differ, andmost importantlywhich one fits your life. No unnecessary jargon. No finance degree required.Discover the true cost differences that actually impact your returns, why most beginners choose wrong, and the one simple question that reveals your best choice. Learn how to evaluate funds on performance, fees, tax efficiency, and ease of use. See side-by-side scenarios showing when mutual funds make sense and when ETFs win. Understand hidden advantages like tax-loss harvesting and automatic dividend reinvestment.Whether you are building your first portfolio, switching from an old 401(k), or just want to stop second-guessing, this guide gives you the confidence to decide and move forward. Stop overthinking. Start investing with clarity.

Unlock your creativity with "Your Entry To Music Production," the essential eBook designed to elevate your audio skills from novice to pro. This concise guide covers everything from songwriting to digital audio workstations and helps to understand the nuances of mixing and mastering. Learn to craft high-quality soundscapes that captivate your audience, optimize your home studio setup, and navigate the recording process with confidence."Your Entry To Music Production" offers detailed insights into audio interface configurations, microphone techniques, dynamic range compression, EQ settings, and much more. It provides practical advice on choosing the right equipment, setting up your recording environment to achieve the best acoustics, and using various software tools to enhance your tracks.This eBook also explores advanced production techniques such as layering sounds, audio editing, and creating effects that can help you produce professional-quality music that stands out. With step-by-step tutorials and real-world examples, this guide ensures that you understand the technical aspects of music production as well as the creative processes involved.Dont miss this opportunity to transform your musical ideas into stunning sonic realities. Click here to purchase "Your Entry To Music Production" today and start your journey towards professional music production! Whether youre aiming to record your first song, produce a full album, or simply improve your production skills, this eBook is an invaluable resource for achieving excellence in music production.

You spend hours perfecting your cover letter, crafting thoughtful paragraphs about your passion and fit. Then it gets deleted without being read. Hiring managers are overwhelmed with applications, and your generic cover letter looks like every other one in their inbox. They scan for a reason to keep reading, find none, and move on. Meanwhile, the candidate who wrote a brief, compelling letter that spoke directly to their specific need gets the interview.The problem is not that cover letters do not matter. It is that most job seekers write cover letters the way they were taught decades ago: formal, verbose, and focused on what they want instead of what the employer needs. This book reveals how hiring managers actually approach cover letters and shows you how to write one that breaks through the noise, gets read, and gets you noticed.You will learn why most cover letters fail, how to instantly grab attention in the opening line, and how to structure your letter so it communicates value instead of repeating your resume. The book walks you through researching the company and role deeply so your letter feels personalized and specific, not generic. You will discover how to tell a compelling story about why you are interested in this exact position, how to highlight accomplishments that directly address the roles needs, and how to close with confidence instead of desperation.

You write blog posts, create videos, post regularly, yet barely anyone engages. Your content feels lost in a sea of noise. You watch competitors get traction while your efforts produce crickets. The frustrating part is you know your content is good, yet it remains invisible. This is not a reflection of your writing or creativity. It is a reflection of your strategy, and nobody has taught you the real system behind content marketing that actually works.Most beginners approach content marketing backward. They create first and hope people find it later. They write about what interests them instead of what their audience actually needs. They post sporadically and wonder why consistency does not matter. They measure success by views instead of the actions that move the needle. This book flips the approach and shows you the proven framework used by content marketers who build real audiences and generate actual business results.You will learn what content marketing really is, why it is one of the most powerful yet misunderstood strategies in digital business, and how it differs from traditional advertising. The book walks you through identifying your target audience with precision, understanding what problems they are trying to solve, and creating content that directly addresses those problems so people actually want to read, watch, or listen. You will discover how to plan content strategically instead of randomly, how to repurpose one piece of content across multiple formats and channels, and how to build a sustainable content creation system that does not burn you out.

Most business plans end up in a drawer, gathering dust. They are overcomplicated, filled with jargon and projections that no one believes, and take months to write. Worse, many entrepreneurs create them to check a boxfor a loan application or investor pitchwithout actually using them to guide their business. The result is a document that is simultaneously too detailed and useless, and a business that lacks clear direction.The problem is not business planning itself. It is that traditional business plans were designed for corporate environments and bank loans, not for modern entrepreneurs building lean, agile businesses. This book shows you what a business plan should actually be: a clear, concise document that clarifies your thinking, guides your decisions, and communicates your vision to the right people without bloat or pretense.You will learn what elements matter most in a business plan and why, how to articulate your business idea in a way that is both compelling and realistic, and how to think through the critical questions before you launch. The book walks you through defining your target market with specificity, understanding your competition without obsessing over it, and building financial projections that are grounded in reality instead of fantasy. You will discover how to identify the key risks and challenges upfront so you are not blindsided, and how to create an action plan that actually guides your first months and years.

Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other peoples mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.Contents: The core essence of marketing. The direct path to your consumers. The price of making mistakes and how much they are allowed cost. Ten comprehensible propositions on unerringly accurate marketing.

Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other peoples mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.Contents: The core essence of marketing. The direct path to your consumers. The price of making mistakes and how much they are allowed cost. Ten comprehensible propositions on unerringly accurate marketing.

discover your full potential with our comprehensive guide to efficiency and time management! In this ebook, you will find practical tips and strategies to help you prioritize, stay productive, and achieve your goals. from mastering techniques like the pomodoro method and pareto analysis to self-assessment and personal development. dive into sections on setting priorities, continuous self-improvement, and adapting to change. additionally, youll find sample daily, weekly, and monthly planners to help you stay organized. get ready to transform your approach to work and life. start your journey to success today!

A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read Daniel Kahneman, author of Thinking, Fast and SlowA lively, research-based tour of nine common decision-making traps and practical tools for avoiding them from a professor of strategic thinking We make decisions all the time. Its so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them?Youre About to Make a Terrible Mistake! offers clear and practical advice that distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making clever, effective decisions in business and beyond.

It has become a commonplace to blame central banks for recurrent bubbles and financial crises, recessions, massive wealth inequality and widespread disenchantment with capitalism, and latterly for inflation. But this important new book argues that the enormous intellectual error of which central banks have been guilty sprang from the generation-long arrogance of the mainstream academic macroeconomics profession, which ignored interwar lessons and the crucial importance of intertemporal disequilibrium.The book shows why and how the intellectual error, most evident in the deliberations and actions of the US Federal Reserve from the mid-1990s onwards, set in train the global consequences which now threaten the continued existence of a capitalist society. In particular, it explains how central banks have needed the financial-sector misbehaviour they so piously castigate. While a key early figure in this Greek Tragedy was an ardent advocate of capitalism Alan Greenspan, the revered former Federal Reserve Chairman culpable hubris has underlain the whole structure of modern macroeconomic theory. Nemesis, the book shows, has followed ineluctably.

El manual de cabecera de las ventas, de la mano del CEO de Tai LoyTrabajar en ventas es lo mejor que me ha pasado, confiesa Oscar Pizarro Ubillus, gerente general de Tai Loy y autor de Yo, vendedor, una guia completa, didactica y sencilla de como convertirte en un lider de ventas altamente entrenado y exitoso.Con casos de estudio traidos de la realidad, anecdotas y tecnicas que ha usado en sus mas de treinta años de carrera profesional como gerente en grandes corporaciones, el autor da consejos y describe como cerrar hasta la venta mas dificil, establecer relaciones solidas y duraderas con tus clientes, organizar tu agenda, proyectar el desempeño de tus productos o servicios y mucho mas. Tanto para el vendedor de planta o jefe de ventas, este libro se convertira en un aliado para poder decir con orgullo: ¡Yo soy vendedor!.

Este nuevo trabajo cuenta una historia grata; no es una simple narración, pues plantea una conversación entre amigos; en efecto el vino los acercará a la historia del hombre desde otra perspectiva, siempre amable. Seguira el exodo de la vid y del vino desde el Asia Menor hacia el Occidente, su consolidacion en la Europa medioeval y despues de alli, la gran travesia al Nuevo Mundo.Se establece una vision general sobre la geografia vinicola mundial, pero en particular sobre la geografia americana, al sur y al norte, y una perspectiva de la historia, el desarrollo y la produccion vinicola colonial de la America española, asi como los origenes y la situacion actual de la industria en los paises de America. El autor clama por la defensa de la Tierra; el libro esta dedicado a ella, a la madre, pues se debe crear conciencia; el cambio climatico causado por nosotros esta lastimando nuestras vidas. ¿Como concebir un mundo bueno sin agua, sin inviernos ni primaveras, sin veranos, sin otoños y sin vinos? El estudioso del tema encontrara teorias basicas para desarrollar el gusto por el vino, con reseñas de catas comparadas en las cuales el autor ha tenido el honor y el gusto de participar, para identificarlos, con sus cualidades o defectos. Teorias basadas en el juicioso estudio de los libros del profesor Emile Peynaud y de Jancis Robinson y tambien el trabajo de Ferran Centelles. Todo esto va dirigido a los gerentes de Alimentos y Bebidas, los administradores de los Restaurantes y a los sommeliers; por supuesto, a los estudiantes de la Facultad y a los apreciados amigos del vino. Al final se trata de beber no solo unas copas de vino, sino de brindar con unos sorbos de historia.

¿Qué puede hacer el directivo de hoy frente a los retos que le impone el nuevo paradigma administrativo?Desde hace unos años se habla con insistencia del "cambio de paradigma". Se nos dice que se trata de una transformacion radical que, de un tiempo a esta parte, esta modificando nuestra relacion con el mundo, con nuestros semejantes y con nosotros mismos.Pero, ¿en que consiste exactamente este cambio de paradigma?, ¿como se manifiesta?, ¿de que manera afecta nuestra vida? Mario de Marchis emprende en estas paginas una apasionante e iluminadora exploracion que busca definir, desde el punto de vista del directivo y tomando como marco de referencia a las organizaciones de hoy, las reglas que el nuevo milenio impone a los individuos y, de manera particular, a los que han decidido asumir una posicion de liderazgo.

"Yo tengo un plan" es una guía práctica para la clase media que no sabe qué hacer para protegerse de la crisis. Nacho García Mostazo lleva dos años investigando los hechos y las consecuencias de la crisis economica global. "Va a ser mas grave de lo que imaginamos -dice- y sus consecuencias seran terribles". La primera oleada de la crisis afecto a familias y empresas, que ya estan tomando medidas para reajustar sus presupuestos. Pero la segunda oleada afecta a los Estados y no ha hecho mas que empezar. Se trata de la crisis de la deuda soberana. Grecia es su primera victima, pero habra mas. "A los politicos se les llena la boca de brotes verdes, pero no estan tomando las medidas adecuadas para evitar la catastrofe, que puede llegar de golpe (esperemos que no) o suavemente, con la muerte dulce de la inflacion", como dice el autor. Nacho Garcia Mostazo explica que ha escrito este libro para "ayudarte a hacer frente a la crisis y proteger el patrimonio de tu familia con sencillas recomendaciones para ahorrar e invertir con acierto". Como el mismo explica, "me propongo repartir paraguas para la tormenta".

Para componer los textos que integran Yo soy vendedor, Germán De Cicco no se basó en métodos ni en técnicas, sino que abrazó la idea de revisar el concepto integral del comercial moderno. Cada capítulo ofrece una perspectiva diferente de la venta, una combinacion entre teoria y practica que pone de manifiesto el caracter pragmatico e integral del libro.Uno de los rasgos caracteristicos de la obra es que puede ser recorrida partiendo desde cualquier capitulo, hecho que permite administrar el tiempo de lectura de una forma flexible, adaptable a cada necesidad. Yo soy vendedor integra elementos como la aventura y la pasion, desafia los paradigmas viejos y obsoletos. Se constituye asi en una mirada critica del modelo tradicional, a traves de un eje tematico orientado a la disrupcion del area comercial de todo tipo de empresa.Junto al autor, un equipo de colaboradores internacional, integrado por lideres de ventas exitosos y apasionados, pone sobre el papel sus experiencias y sus puntos de vista, en un estilo moderno que refleja el placer de compartir saberes.Desarrollar las habilidades necesarias para el vendedor es solo una parte de lo que el libro propone. A esto le suma mas riqueza cuando invita a desafiar el modelo, entendiendo el area comercial como un todo integrado al mundo de la empresa, como un espacio donde los antiguos vendedores van siendo reemplazados por emprendedores o intraemprendedores, que precisan entender como la venta hoy se conecta intimamente con un sistema mucho mas amplio que el propuesto por la mirada tradicional. Yo soy vendedor es poder, magia y revolucion. Yo soy vendedor es una afirmacion de grandeza que invoca el orgullo de vender y reafirma la importancia del comercial moderno.No cualquiera puede decir Yo soy vendedor, solo los aventureros desafiantes del statu quo. Esta es la idea central de la invitacion para el lector que German De Cicco y sus colaboradores comparten en la obra.

En este libro conoceremos parte de la historia de un hombre normal, con una vida monótona, como es la de la mayoría, pero al que la recesión condujo al desempleo a una edad en la que no resulta fácil integrarse de nuevo en el mercado laboral. Si bien, la suerte, el azar o la providencia le presentan la oportunidad de conseguir lo que siempre habia soñado y que estaba seguro de que no alcanzaria nunca, hasta que llego el momento que supo y pudo aprovechar.

Las experiencias como servidor, coach organizacional y facilitador de talleres en diferentes países, me han dejado grandes aprendizajes y satisfacciones, han sido fuente constante de inspiración para tener una vision mas madura de la "Gerencia del servicio" y ofrecerte herramientas para la transformacion del servicio en el mundo empresarial actual aplicando estrategias y tacticas enfocadas en el servicio al cliente.Quiero compartir contigo como el enfoque holistico del servicio al cliente puede tener un impacto significativo en tu exito y rentabilidad de tu empresa o negocio.

Breves episodios y anécdotas de una maestra de escuela a lo largo de sus más de cuatro décadas de ejercicio de la profesión, de 1970 a 2016, en diversos centros educativos de España, Portugal, Brasil

Con una mezcla de historia personal, vivencias, consejos y nuevas miradas, Alejandra logra hacer un relato entretenido y útil para todos quienes quieren emprender. Desde consejos para "enamorarse de los cambios", hasta como transformarte en un "animal buscando nuevas oportunidades, pasando por redefinir lo importante que es "transmitir tu pasion y ser tu mismo, la manera de hacer los proyectos de "forma rapida y barata" y las ventajas de "equivocarse con estilo".Un libro que se transformara en material de cabecera para los que buscan inspiracion, nuevas causas y misiones en un mundo cada vez mas vertiginoso y necesitado de ideas creativas.