Ebooks de economía, página 16 de 894

Auf der Suche nach neuen Vertriebskanalen fallt in Marketing-Kreisen immer ofter der Begriff WhatsApp. Was hat es damit auf sich und was hat WhatsApp mit Marketing zu tun?Lese jetzt weiter und erfahre, welche Vorteile Marketing mit WhatsApp hat und warum es sich definitiv um das nachste Marketing Level handelt.

The Simply Said series offers balanced views and reliable explanations on complex issues in several categories. Leading authorities provide clear, consise, and up-to-date information to simplify even the most complicated subjects for general readers. Perfect for students, professionals and inquisitive individuals. In What You Should Know About White-Collar Crime, the term itself is defined and explored through a historical lens and modern-day case studies, with an exploration of the global legal framework in place to combat and prevent it.

The Simply Said series offers balanced views and reliable explanations on complex issues in several categories. Leading authorities provide clear, concise, and up-to-date information to simplify even the most complicated subjects for general readers. Perfect for students, professionals and inquisitive individuals.In What You Should Know About Cybersecurity, key terms relating to this vast field are defined and explored. Case studies and their implications are presented to provide context of how cybersecurity can affect people in their personal and professional lives.

In "What to Eat, How to Serve it," Christine Terhune Herrick presents a comprehensive guide to culinary arts infused with her unique blend of Victorian sensibility and practical advice. The book delves deeply into the etiquette, presentation, and preparation of meals, reflecting the eras burgeoning interest in domestic science. Herricks meticulously crafted recipes are accompanied by insightful commentary on nutrition and meal organization, revealing her intent to elevate the art of cooking and dining within the home. Her style is didactic yet engaging, making it accessible for both novice cooks and seasoned hosts in the late 19th century. Christine Terhune Herrick (1855Ai1926) was a prominent figure in the American domestic arts scene, and her work reflects her astute understanding of the cultural shifts regarding food and hospitality during her time. As a pioneer in womens literature on domesticity, she authored numerous cookbooks and articles aimed at empowering women through culinary expertise. Herricks background in home economics and her advocacy for healthful eating underscore her commitment to improving American households, which undoubtedly influenced her writing and approach in this work. This book serves as an invaluable resource for anyone interested in historical cookery or the evolution of American dining culture. Herricks guidelines not only teach practical skills but also invite readers to appreciate the artistry in meal preparation and presentation. "What to Eat, How to Serve it" is essential reading for culinary enthusiasts and historians alike, providing a window into the domestic life of a bygone era.In this enriched edition, we have carefully created added value for your reading experience:- Handpicked Memorable Quotes shine a spotlight on moments of literary brilliance.- Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.

Mark McCormack, dubbed the most powerful man in sport, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Dont Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

A book about management, described by guru Peter Drucker as a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive `refresher course for the most experienced executive. Both a beginners guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Leading business editor Joan Magretta distils the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organisations and how that logic is embodied in practice by management. Newcomers will find the basics demystified. More experienced managers will recognise a store of useful wisdom and a framework for improving their own performance. In general, the book defines a common standard of managerial literacy that will help all of us to lead more effectively.

This book looks beyond the public face and below the surface of organisations. Using a deceptively easy-to-read and accessible narrative concerning eight international organisations, it covers many fields: real estate, banking, finance, retail, market research, wildlife reserve, fashion, and IT. Each case presents a particular situation or event ranging from dealing with conflict to working with culture and team dynamics. Opened by an incisive foreword from Vega Zagier Roberts, there comes a clear introduction of the authors journey so far within the field of organisation development. Each compelling story demonstrates the complexity of working with organisational problems. The supervision conversations captured within clearly show how consultants can get caught up in and derailed by the dynamics of the organisational system. This book is written for those who work in and with organisations - for founders and executives, for leaders and managers, and especially for other organisational consultants and those who work with or are considering working with them. Through these accounts, the authors encourage interest and curiosity in a way of working with what lies beneath the surface.

This book looks beyond the public face and below the surface of organisations. Using a deceptively easy-to-read and accessible narrative concerning eight international organisations, it covers many fields: real estate, banking, finance, retail, market research, wildlife reserve, fashion, and IT. Each case presents a particular situation or event ranging from dealing with conflict to working with culture and team dynamics. Opened by an incisive foreword from Vega Zagier Roberts, there comes a clear introduction of the authors journey so far within the field of organisation development. Each compelling story demonstrates the complexity of working with organisational problems. The supervision conversations captured within clearly show how consultants can get caught up in and derailed by the dynamics of the organisational system. This book is written for those who work in and with organisations - for founders and executives, for leaders and managers, and especially for other organisational consultants and those who work with or are considering working with them. Through these accounts, the authors encourage interest and curiosity in a way of working with what lies beneath the surface.

"The letters of Proudhon, even outside the circle of his particular friends, will always be of value; we can always learn something from them, and here is the proper place to determine the general character of his correspondence."It has always been large, especially since he became so celebrated; and, to tell the truth, I am persuaded that, in the future, the correspondence of Proudhon will be his principal, vital work, and that most of his books will be only accessory to and corroborative of this. At any rate, his books can be well understood only by the aid of his letters and the continual explanations which he makes to those who consult him in their doubt, and request him to define more clearly his position.

In "What Is Free Trade?", Frédéric Bastiat presents a compelling exploration of free trades fundamental principles and its implications for society. Written in a clear and accessible style, this work deftly critiques protectionist policies and illuminates the benefits of a free market. Through a series of poignant arguments and vivid illustrations, Bastiat articulates the necessity of trade for economic prosperity and individual freedom, all within the broader context of 19th-century economic thought that emphasizes liberalism and the importance of spontaneous order in markets. Frederic Bastiat (1801Ai1850) was a French economist and political theorist whose ideas significantly influenced classical liberal thought. His experiences as a businessman and witnessing the economic upheavals of his time shaped his ardent defense of free enterprise and opposition to government intervention. Bastiats dedication to economic education and advocacy can be seen throughout his works, and "What Is Free Trade?" stands as a critical reflection of his belief that economic liberty fosters human progress. This book is essential reading for anyone interested in economic theory, liberty, and the foundational arguments for free trade. Bastiats incisive analysis not only enriches our understanding of free markets but also challenges contemporary attitudes towards government regulation. Dive into Bastiats timeless insights and emerge with a clearer vision of the principles that underlie successful economic relationships.In this enriched edition, we have carefully created added value for your reading experience:- A succinct Introduction situates the works timeless appeal and themes.- The Synopsis outlines the central plot, highlighting key developments without spoiling critical twists.- A detailed Historical Context immerses you in the eras events and influences that shaped the writing.- An Author Biography reveals milestones in the authors life, illuminating the personal insights behind the text.- A thorough Analysis dissects symbols, motifs, and character arcs to unearth underlying meanings.- Reflection questions prompt you to engage personally with the works messages, connecting them to modern life.- Handpicked Memorable Quotes shine a spotlight on moments of literary brilliance.- Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.

Bastiats "Sophismes Economiques" was translated during the free-trade agitation in England, by Mr. Porter, the author of " Tho Progress of the Nation," and was widely circulated, under the title of " Popular Fallacies regarding General Interests." It contains probably the most telling statement of the leading principles of tho free-trade theory ever published, and is perhaps unsurpassed in the happiness of its illustrations. Mr. Walter has apparently adopted Mr. Porters translation, and has adapted it to the use of the American reader by introducing American allusions and examples instead of French or English ones, and notably by setting up Horaco Greeley as a target for the satire and sarcasm.

What If? The Psychology of Selling Anything is a revealing exploration of the strategies and psychology behind one of the boldest marketing experiments: the first edition of What If? This Really Works.In this second edition, Matthew K Jonas pulls back the curtain to explain why the first book sold and how you can apply the same psychological principles to your own ventures. From understanding the power of curiosity and social proof to mastering the art of scarcity and emotional urgency, this book unpacks the key drivers behind successful sales.Whether youre an entrepreneur, a marketer, or simply curious about what makes people buy, this book offers practical insights into the science of selling. Its not just about productsits about connecting ideas with people.Discover how understanding human behavior can transform your ability to sell anything - with clarity, transparency, and purpose.

What If? What If One Simple Idea Has The Potential To Make You A Millionaire?Discover the straightforward book that can transform a simple idea into a million-dollar reality. Are you ready to unlock it?The truth about how I and hundreds before made money with a simple, yet powerful idea.What if this this really works? A journey where sharing the secret became the secret itself.IMPORTANT DISCLAIMERThis book provides insights and shares personal experiences and tips based on my own journey. While I believe that the ideas and methods shared here have the potential to bring value, I cannot guarantee the same results for every reader. The applicability and effectiveness of these ideas may vary depending on individual circumstances, and results may differ. By reading this book, you acknowledge that any use of the information is entirely at your own risk. I assume no responsibility or liability for any outcome, whether positive or negative, as a result of applying the concepts in this book. This book is intended for informational purposes only, and I disclaim any liability for losses or damages of any kind that may result from the use or application of the information provided herein.

High energy prices in Europe and uncertainty caused by the Ukraine war are testing EU firms ability to invest in climate change measures.Europe urgently needs to embrace the transition to green energy, and firms will be called upon to play a pivotal role. By investing in climate adaptation and mitigation measures, especially energy efficiency, firms will be able to protect themselves against extreme climate events, reduce energy costs and take the actions needed to reduce carbon emissions to net-zero by 2050.The report What drives firms investment in climate action? Evidence from 2022-2023 EIB Investment Survey uses data collected from firms to provide insight on how businesses are responding to the energy crisis and the fast-changing business environment. Some important takeaways: 82% of EU firms say energy costs are an obstacle to investment. 42% of firms in Western and Northern Europe are investing in energy efficiency, compared with only 37% of firms in Southern Europe. 57% of EU firms are concerned about the physical risks posed by climate change.

Author Monty Sacher has specialised in the development and implementation of performance improvement systems that have enhanced employee capability in both the private and public sectors for the past 25 years. His book is designed as a daily reference guide that will improve the organizational performance of your business, using the proven Sacher Associates systems. What do I do on Monday morning? lays out a template for performance improvement that provides sequenced and practical daily actions and advice. It can be read as a book, and can then be used as a handy daily reference tool. The guide is designed to sit on your desk as an ongoing reminder of what you need to do to keep your business on track.

First published serially in Gilmans magazine the Forerunner in 1909-10, the novel tells the story of Diantha Bell, a young woman who leaves her home and her fiancé to start a housecleaning business. A resourceful heroine, Diantha quickly expands her business into an enterprise that includes a maid service, cooked food delivery service, restaurant, and hotel. By assigning a cash value to womens "invisible" work, providing a means for the well-being and moral uplift of working girls, and releasing middle- and leisure-class women from the burden of conventional domestic chores, Diantha proves to her family and community the benefits of professionalized housekeeping.

First published serially in Gilmans magazine the Forerunner in 1909-10, the novel tells the story of Diantha Bell, a young woman who leaves her home and her fiancé to start a housecleaning business. A resourceful heroine, Diantha quickly expands her business into an enterprise that includes a maid service, cooked food delivery service, restaurant, and hotel. By assigning a cash value to womens "invisible" work, providing a means for the well-being and moral uplift of working girls, and releasing middle- and leisure-class women from the burden of conventional domestic chores, Diantha proves to her family and community the benefits of professionalized housekeeping.

First published serially in Gilmans magazine the Forerunner in 1909-10, the novel tells the story of Diantha Bell, a young woman who leaves her home and her fiancé to start a housecleaning business. A resourceful heroine, Diantha quickly expands her business into an enterprise that includes a maid service, cooked food delivery service, restaurant, and hotel. By assigning a cash value to womens "invisible" work, providing a means for the well-being and moral uplift of working girls, and releasing middle- and leisure-class women from the burden of conventional domestic chores, Diantha proves to her family and community the benefits of professionalized housekeeping.

Waren es fruher das reine Preis-Leistungsverhaltnis, die Einzigartigkeit von Produkt- und Dienstleistung oder die Effizienz in der Leistungserbringung, so sind im heutigen Wettbewerb Faktoren hinzugekommen, die ein neues Uberdenken der eigenen Unternehmensfahigkeiten nach sich ziehen.Zuverlassigkeit - Resilienz - Verantwortungsbewusstsein wird heute nicht nur von den durch Social Media gepragten Einzelkunden gefordert. Via Lieferkettenkontrolle, regulative Vorgaben und durch Grossabnehmer vorgegebene Einkaufsbedingungen sind Entscheider von heute gefordert "High Reliability" als Unternehmensfahigkeit zu etablieren.Wie dies erfolgreich gelingen kann, zeigt dieser Leitfaden

Geprufte kaufmannische Fachwirte nach der Handwerksordnung und ihre Kolleginnen ubernehmen als rechte Hand der handwerklichen Unternehmer und Unternehmerinnen die kaufmannische Leitung eines Unternehmens oder werden fur die Leitung einer Filiale eingesetzt. Als engste Mitarbeiter mussen sie uber fundiertes betriebswirtschaftliches Wissen und soziale Kompetenz verfugen. Das vorliegende Lehrbuch soll dabei helfen, dieses Fachwissen zu erwerben, zu vertiefen und zu erweitern. Es ist als Begleitmaterial zu den Weiterbildungslehrgangen sowie zum erganzenden und vertiefenden Selbstlernen konzipiert und inhaltlich eng an den Vorgaben des bundeseinheitlichen Rahmenlehrplans zum Handlungsbereich 1 Wettbewerbsfahigkeit von Unternehmen analysieren und fordern ausgerichtet. Der Aufbau dieses Lehrbuchs entspricht den fur dieses Fachgebiet vorgegebenen sechs Lerneinheiten, in denen schwerpunktmaig die Handlungsgebiete Volkswirtschaft, Unternehmensziele, betriebliche Funktionen, Kooperationen und Unternehmensrecht angesprochen werden. Zahlreiche praktische Beispiele und Handlungssituationen stammen dazu aus Handwerksbetrieben. Wettbewerbsfahigkeit von Unternehmen analysieren und fordern kann jedoch auch jederzeit in anderen Wirtschaftsbereichen eingesetzt werden. Perfekte Abstimmung auf die Lehrgange: Exakt nach den Vorgaben des neuen, bundeseinheitlichen Rahmenlehrplans.Handlungsorientierte Wissensvermittlung: fur jeden Handlungsbereich genau ein Lehrbuch.Prufungsorientierte Unterrichtsgestaltung: mit zahlreichen Fallbeispielen sowie Ubungs- und Wiederholungsfragen.