Ebooks de economía, página 9 de 893

Las claves del mayor milagro empresarial de las últimas décadas solo se pueden comprender conociendo a su creador, Amancio Ortega.El espectacular crecimiento de Zara es el fenómeno empresarial más destacado de la historia reciente de nuestro pais. Nacida en un momento de clara decadencia de la industria textil, Zara se basa en un modelo de negocio que se ha demostrado imbatible, y que constituye un caso unico, estudiado y admirado en todo el mundo. Su vertiginosa expansion y su exito estan inseparablemente ligados a la figura de su fundador, Amancio Ortega, y a su vision unica del cliente y del negocio.Zara analiza cuales son los principios y estrategias que a lo largo de las diferentes etapas de consolidacion y crecimiento de la compañia han inspirado a Amancio Ortega a tomar las decisiones claves en cada momento y que constituyen la base de esta multinacional. Desde la gestion de las tiendas hasta el sistema de diseño y aprovisionamiento de Inditex, el libro recorre todos los aspectos de una brillante trayectoria que esta estrechamente vinculada a la biografia y la personalidad excepcionales de su fundador, y a su forma de entender a los clientes y de gestionar su empresa.Los expertos opinan... Por fin un libro equilibrado entre la historia de su patron y la de la empresa que creo. Un libro interesante, repleto de datos ineditos, pero, sobre todo, valiente, ya que hay que serlo para poder escribir una historia optimista de una gran empresa española en los tiempos que corren. Jose Luis Nueno, catedratico de Marketing del IESEPasar por delante de los amplios escaparates de Zara en Manhattan nos lleva a plantearnos ¿como ha llegado esta empresa a alcanzar su enorme exito internacional, y cuales son las claves de la personalidad de quien ha impulsado esta aventura? El libro de David responde a estas preguntas con enorme claridad. Emili J. Blasco, corresponsal de ABC en Estados UnidosSi alguien es digno de la admiracion general es Amancio Ortega, que ha sido capaz de transformar todo un sector a nivel mundial. Cualquier esfuerzo encaminado a acercarnos a su figura, tal como realiza David Martinez, es un gran beneficio para todos los interesados en aprender a aportar valor de forma innovadora. Juan Ramis, profesor de Innovacion de ESADE

This is a "first" focused on introducing young people to the Stock Market but equally relevant to all novice investors. Very deliberately short, easy-to-read, designed to give a feel and an understanding of investment basics, so the reader appreciates what moves share prices, how to invest themselves or to understand and sensibly question what their Stockbroker, Fund Manager, or Financial Advisor is saying or suggesting. Knowledge is imparted through the story of a farming family whose small scale yoghurt business grows into a significant public company, and of teenagers who invest part of their grandfathers legacies into Yummi shares profitably!

Tervetuloa matkalle kohti eettisempaa ja oikeudenmukaisempaa yritystoimintaa! Yritys lentoon tasa-arvolla on vallankumouksellinen opas, joka tarjoaa konkreettisia ja kaytannonlaheisia ratkaisuja epaeettisten toimien kitkemiseen liike-elamassa. Kirja kasittelee laajasti erilaisia epaeettisia ilmioita, kuten epatasa-arvoa, korruptiota, syrjintaa ja hyvaveli-jarjestelmaa, tarjoten samalla syvallisen analyysin ja kaytannon toimenpiteita niiden torjumiseksi.Kirjan ytimessa on ajatus nollatoleranssista epaeettisyytta kohtaan. Se kannustaa yrityksia ja yhteisoja nakemaan ongelmat selvasti ja ottamaan rohkeasti kayttoon tehokkaat keinot niiden ratkaisemiseksi. Kirjoittaja Atte Mallenius tuo esiin innovatiivisia lahestymistapoja, jotka ovat osittain rohkeita ja tehokkaita, seka tarjoaa lukijoilleen tyokalut muutoksen toteuttamiseen.Kirja on aarimmaisen ajankohtainen ja tarpeellinen, kun yhteiskunnan tietoisuus epaeettisyyden haitallisista vaikutuksista kasvaa. Kirja rohkaisee lukijoitaan olemaan osa muutosta kohti eettisempaa ja oikeudenmukaisempaa yhteiskuntaa. Tartu haasteeseen ja aloita matka kohti menestyksekkaampaa ja tasa-arvoisempaa liike-elamaa jo tanaan!

Este livro fala sobre os Youtubers, a profissão do presente e do futuro. Neiriberto Silva de Freitas - Abril de 2015.

YouTube Success ShortcutReady to grow on YouTube without spending years figuring it all out? YouTube Success Shortcut is your practical guide to building a profitable, fast-growing channel using proven strategies that eliminate guesswork and wasted time. Whether youre starting from zero or stuck in slow growth, this book gives you the roadmap to accelerate your journey without burning out.You dont need viral luck or a full production team. What you need is clarity on what works, how to do it faster, and how to keep doing it with consistency. This book breaks down the process into smart, repeatable steps that help you grow an audience, attract the algorithm, and monetize your content all while keeping your creativity and energy intact.Youll learn how to think differently about YouTube success, build a brand that people instantly recognize, and create content that connects quickly and effectively. No fluff. No endless grinding. Just real tools for creators who are ready to grow on purpose.Inside This Book, Youll Discover:How to dominate your niche and stand out in crowded spacesWhat content strategies get traction faster and why they workHow to design thumbnails and titles that demand clicksWays to harness AI tools to streamline your entire production processSecrets of the YouTube algorithm and how to align with itAnalytics that matter and how to improve with just minutes of reviewHow to avoid burnout while keeping your channel thrivingYouTube growth doesnt have to be slow. You can move faster and smarter when you have the right blueprint.Scroll Up and Grab Your Copy Today!

YouTube SecretsIn a world where anyone can become a creator, YouTube stands as the ultimate stage. But building a channel that actually grows, connects, and earns? That requires more than just uploading videosit takes strategy, insight, and a clear path. This book is your blueprint to mastering YouTube from the ground up.Whether youre starting with zero subscribers or looking to turn your passion into a full-time brand, this guide walks you step by step through the real strategies used by todays most successful creators. Its not about chasing trendsits about creating lasting impact.Learn how to rise above the noise, craft content people care about, and work with the algorithm instead of fighting it. Discover how to build not just a channel, but a presence that influences, inspires, and scales.Inside This Book, Youll Discover:The Power of YouTube Why this platform is still the greatest opportunity for creators in the digital ageFinding Your Niche How to define your space and attract the right audiencePlanning Viral-Worthy Content Proven methods to spark interest and keep viewers coming backThe Secrets of Thumbnails and Titles Crafting irresistible first impressions that demand clicksScripting vs. Spontaneity Finding the balance between structure and authenticitySEO: Tags, Descriptions, and Keywords Unlocking the power of discoverabilityMonetization Strategies That Work Turning views into income with multiple revenue streamsFrom setting up your channel for long-term success to leveraging analytics for unstoppable growth, YouTube Secrets demystifies what it takes to build real momentum. Its packed with actionable insights, creative clarity, and tools to help you stand out in a crowded space.If youre ready to build an audience, grow your influence, and create content that actually mattersthis is your moment.Scroll Up and Grab Your Copy Today!

YouTube Passive Income FormulaUnlock the secrets to building a thriving YouTube channel that generates steady passive income and transforms your passion into profit. This comprehensive guide takes you through every essential stepfrom selecting the perfect niche to mastering the algorithm, creating evergreen content, and diversifying your revenue streams beyond just ads. Whether youre a beginner or looking to scale your existing channel, this book equips you with practical strategies to create sustainable income that grows over time without burning out.Youll learn how to attract and retain viewers, optimize your videos for maximum reach, and leverage multiple monetization methods including affiliate marketing, digital products, and memberships. This isnt just theoryits a roadmap proven by real creators who have turned their channels into successful businesses. Avoid common pitfalls, make smarter decisions with analytics, and build a hands-free system that keeps your channel thriving long into the future.Inside This Book, Youll Discover:How to find a niche that stands the test of timeContent creation strategies that keep earning long after publishingSecrets to mastering YouTubes algorithm for steady, passive trafficTechniques for optimizing your SEO, thumbnails, and titles for maximum visibilityWays to diversify your income beyond ads with affiliate marketing and digital productsHow to scale your channel through outsourcing and automation without losing qualityInsights on using analytics to continually improve and grow your passive incomeBegin your journey to financial freedom by turning YouTube into a sustainable source of income. Whether you dream of quitting your day job or simply want to boost your earnings, this book provides the formula to make it happen.Scroll Up and Grab Your Copy Today!

YouTube Monetization StrategyMonetizing on YouTube is no longer a mystery reserved for the elite. Whether youre a rising content creator or someone looking to build a profitable digital brand, this book is your blueprint to turning creativity into consistent revenue. The world of YouTube isnt just about viewsits about building systems that reward your influence, strategy, and adaptability.YouTube Monetization Strategy breaks down the full earning potential of the platform and teaches you how to leverage every monetization stream availablefrom AdSense and affiliate marketing to merch, sponsorships, and digital products. It goes beyond the basics and reveals how successful creators scale their income, protect their brand, and future-proof their business, even amidst shifting algorithms and policy changes.Packed with insight, clarity, and real-world strategies, this guide is for creators ready to treat their channel like a business and unlock its full potential. Youll learn how to build income streams that grow even when youre not posting, and how to use your influence to create long-term financial success.Inside This Book, Youll Discover:The Evolution of YouTube Monetization and what it means for modern creatorsHow to Master Watch Time and Engagement to boost your algorithmic reachWays to Diversify Income with Affiliate Marketing and maximize conversionWhat it takes to Build a Product Funnel Through Video and scale digital salesWhy Leveraging Brand Sponsorships and Deals is a game-changer for growthHow to Use Patreon and External Tools to create loyal fan-funded incomeStrategies for Staying Compliant and Avoiding Demonetization issuesIf youre ready to go beyond simple uploads and start building a scalable, monetized platformthis book will guide you every step of the way.Scroll Up and Grab Your Copy Today!

YouTube Influencer GuideAre you ready to turn your passion into influence and your content into a thriving digital brand? YouTube Influencer Guide is your complete roadmap to building, growing, and monetizing a successful YouTube channel from scratchwithout chasing trends, relying on luck, or getting lost in algorithm myths.This book takes you behind the scenes of what it really takes to thrive as a creator in todays competitive landscape. From identifying your unique voice to leveraging analytics and diversifying your income streams, every chapter is designed to help you move with clarity and create with confidence.Whether youre just getting started or youre already uploading but not seeing the traction you want, this guide equips you with proven strategies, creative insights, and powerful mindset shifts to accelerate your growth and build real authority in your niche.Inside This Book, Youll Discover:How to find your niche and develop a unique, magnetic voice that attracts loyal viewersThe right way to set up your channel for long-term success and maximum discoverabilityCreative systems to generate compelling content ideas that keep your audience engagedThe essential production techniques that elevate your videos and build professional credibilitySecrets to crafting thumbnails and titles that actually get clickswithout misleading your audienceTactical steps to navigate the YouTube algorithm and stay visible in a saturated marketPractical methods to build a true community and turn casual viewers into superfansThis isnt a book about chasing views. Its about building influence that lasts. Its for creators who want to lead with purpose, scale with strategy, and transform their message into something unforgettable.Scroll Up and Grab Your Copy Today!

YouTube Growth Hacks to 10M+ Views:: "Professional Strategies to Start and Grow Your YouTube Channel" [Multiply Your Organic Reach and Boost Your Views Count, Followers, and Revenue.]Have you ever wished you knew how the YouTube Algorithms works, but had no idea where to start from? In this book, we embark on an exciting journey through unique chapters, each carefully crafted to help you conquer the vast and dynamic world of YouTube. Whether youre an aspiring content creator or an established YouTuber looking to elevate your channel to new heights, this book is your ultimate companion.Here Is A Preview Of What Youll Learn...Understanding the YouTube AlgorithmCreating Engaging Video ContentLeveraging Keywords for YouTube SuccessOptimizing Video Titles and DescriptionsMastering Thumbnail Design and OptimizationHarnessing the Power of YouTube TagsCrafting Captivating IntroductionsEnhancing Video Quality and Production ValueUtilizing End Screens and Cards EffectivelyThe Art of Storytelling on YouTubeEngaging with Your Audience through CommentsCollaborating with Other YouTubers for GrowthMaximizing YouTube Shorts for ExposureUnderstanding YouTube AnalyticsUtilizing YouTube Live for EngagementAnd Much, much more!Take action now, follow the proven strategies within these pages, and dont miss out on this chance to elevate your mindset to new heights.Scroll Up and Grab Your Copy Today!

In "YouTube for Business: How to Grow Your Brand," embark on a comprehensive journey into the dynamic world of YouTube marketing. From understanding the platforms algorithm to creating compelling content, building a loyal community, and monetizing your channel, this book equips you with the knowledge and strategies needed to unlock the full potential of YouTube for your business.Through practical insights, actionable advice, and real-life success stories, youll discover the keys to building a successful YouTube channel that drives growth and engagement. Learn how to set SMART goals, create an actionable plan for implementation, and navigate the challenges and opportunities of content creation in the digital age.Whether youre a seasoned creator looking to take your channel to new heights or a business owner seeking to harness the power of YouTube to reach your target audience, "YouTube for Business" provides the roadmap you need to succeed on the worlds largest video platform. Embrace the journey, seize the opportunities, and watch your brand soar to new heights of success on YouTube.

YouTube Channel Ideas You Can Start with AIAre you ready to launch a YouTube channel without showing your face, recording your voice, or spending countless hours editing? This book is your ultimate guide to using artificial intelligence to build, grow, and monetize a fully automated YouTube channelwhether youre a total beginner or an experienced creator looking for scalable, faceless formats.With real-world strategies, detailed use cases, and practical insights, this book unlocks the modern blueprint for AI-powered content creation. Youll discover how to turn text into captivating scripts, transform ideas into engaging videos, and build a sustainable content machine that works for youeven while you sleep.From faceless documentaries and motivational content to AI-driven tutorials, this is not just a list of ideasits a roadmap to building a profitable YouTube brand in todays creator economy.Inside This Book, Youll Discover:Faceless Channels: Let AI Be the StarAI Voiceover Documentary ChannelsQuote and Motivation Channels Using AI AutomationStorytelling with AI: Horror, Mystery, and BeyondAI-Driven Educational ChannelsMusic Channels with AI-Composed TracksAI Tools Review & Tutorial ChannelsWhether youre looking to inspire, teach, entertain, or automate, this book gives you the foundation, strategy, and confidence to take your first step into YouTube with the powerful support of artificial intelligence. No camera. No studio. No problem.Scroll Up and Grab Your Copy Today!

YouTube is now the Promised Land for those who are looking to find young millionaires.In this eBook you will discover 8 very young masters of social vide that, using tools like a camera, work, and creativity, were able to really find gold in this social network.These ones (according to Forbes rankings) was able to earn more money in YouTube in 2017.Be surprised by how young they are, and how many millions of dollars they get.

Your Self Care GuideDiscover a transformative journey that goes far beyond bubble baths and scented candles. Your Self Care Guide is your personal roadmap to building a life of balance, resilience, and deep fulfillment. This book offers a holistic approach to self care that honors your body, mind, emotions, relationships, and sense of purpose. Through thoughtful reflections and practical strategies, it empowers you to craft daily habits and meaningful rituals that truly support your well-being.Instead of offering one-size-fits-all solutions, this guide helps you explore what self care means for you, meeting you where you are and helping you grow into the life you want to live. Whether youre feeling overwhelmed by stress, disconnected from your own needs, or simply longing for a more intentional life, this book provides the tools and insights to make lasting changeone meaningful choice at a time.Inside This Book, Youll Discover:The Foundations of Self Care and why its essential for a balanced lifeMindfulness and Mental Wellbeing practices to cultivate calm and clarityEmotional Resilience and Coping Strategies for navigating lifes challengesPhysical Health: Movement and Nutrition as acts of daily self respectStress Management for Everyday Life with realistic, sustainable toolsDigital Detox and Healthy Boundaries to reclaim your time and focusRituals and Routines for Lasting Change that turn intention into actionEvery chapter is designed to guide you toward a deeper understanding of yourself and to help you create a personalized plan that fits your unique needs and values. This is not about achieving perfection but about cultivating a life that truly supports you in every season.Scroll Up and Grab Your Copy Today!

You send out resumes, but most go unanswered. The few times you get an interview, the hiring manager says they almost did not call you because your resume barely stood out. You watch less experienced people get callbacks while your carefully crafted resume sits in a pile. The problem is not your experience or qualifications. It is that your resume is not written for the people actually reading ithiring managers and automated screening systems that have seconds to decide your fate.Most resume advice is outdated or generic. Write a cover letter. Use keywords. Keep it to one page. Yet these tips miss the real issue: your resume needs to be strategically designed to get past both machines and humans, then instantly communicate why you are worth interviewing. This book reveals how hiring managers actually evaluate resumes and shows you the exact framework for writing one that gets results.You will learn how to structure your resume so it passes through applicant tracking systems without error, how to choose accomplishments and descriptions that matter instead of listing tasks, and how to use language that speaks directly to what hiring managers are looking for. The book walks you through crafting a professional summary that hooks readers in three seconds, how to quantify your achievements so they feel real and impressive, and how to tailor your resume for different roles and industries without lying or overselling.

The education system doesnt prepare you to know what to do with money, only to work for it. In the rush for money for the family, parents strive to provide everything possible for their children in the hope that they will do better. They want their child to be healthy, smart and educated and they prepare them for the system from an early age: to finish college and get a well-paid job that has other perks too.Theres nothing wrong with that, its just that theyre losing sight of financial education. The book invites you on a journey in 12 chapters that take you closer to financial independence and, by extension, wealth: 1. From lower class to upper class - 10 secrets; 2. Money flow; 3. Buy assets; 4. Banks and insurance companies; 5. Taxes and corporate power, inflation and currency; 6. Investors mindset; 7. Work to develop yourself; 8. Start my own business?; 9. Dont give up - personal resilience; 10. Start now, one step at a time; 11. Old age; 12. Educate your child. Enjoy!

Your Life Depends on Your Self-LoveWhat if the love youve been searching for was never meant to be found in someone elsebut remembered within yourself?Your Life Depends on Your Self-Love is not just a book. Its a deep and raw invitation to rebuild the most important relationship in your lifethe one you have with yourself. Through powerful reflections and soul-stirring truths, this book gently walks you through the quiet self-betrayals youve grown used to, the boundaries you were never taught to hold, and the unspoken ways youve learned to live small to stay acceptable.Whether youre constantly putting others first, stuck in self-doubt, or simply tired of chasing validation that never lasts, this book offers a way forwarda life where self-respect is non-negotiable, your needs are sacred, and self-love becomes a daily decision, not a distant concept.Inside This Book, Youll Discover:Why You Keep Breaking Your Own Heartand how to stop repeating the cycleThe Voice in Your Head Isnt Always Rightand how to challenge it with compassionBoundaries: The Lines That Protect, Not Push AwayThe Mirror Test: How You See Yourself Changes EverythingUnlearning the Lies You Were Taught About WorthFrom People-Pleasing to Self-PrioritizingThe Power of Saying "No" Without GuiltEvery chapter is a mirrorreflecting not who the world told you to be, but who you truly are beneath the noise. Its not about becoming someone else. Its about coming home to yourselfgently, boldly, and without apology.Scroll Up and Grab Your Copy Today!

A practical guide for detecting your dream job and get really prepared to get it. Learn how to write your CV and emerge triumphal from your personal interview. Get social networks on your side and position yourself like anyone else in job portals.

Many of us go through life without really knowing how much we can achieve. A big portion of our time is dedicated to solving problems and struggling against our own limitations.We live far from our full potential. But why is it that some people achieve whatever they want and easily, while others dont?I was asked this question many times, mainly in relation to myself, because most people couldnt understand how I was able to do so much in life and with good results all the time.You see, the ones who succeed in achieving their goals, know which paradigms and values to follow. Most of these rules have been outlined in many books too, and throughout history, either for religious purposes, or to educate warlords and philosophers, and they can be resumed in simple principles, which we can see around us every day.In this book, you will learn about such laws and rules and see how they challenge us and stop us from developing ourselves when not known. You will also learn precise mind techniques and hacks to use them effectively, so that you can achieve what you want much faster.The proper application of this information will make it seem as if you have developed special powers and abilities that others dont consider possible. You will be able to look smarter and make faster decisions at work and in your personal life. You will also gain an upper level of perception in business and finance, and much more.This information is based on old secrets, and is outlined here in a simple form, transversal to any area of life.

Most freelancers set their rates by looking at what others charge, then undercutting them slightly. This is the fastest path to burnout, resentment, and a business that barely survives. You know your rate is too low when you are working constantly but still struggling financially, when clients treat you like a commodity, and when every project feels like a grind instead of a partnership. The problem is not your skill. It is your pricing strategy.This book reveals the psychology and strategy behind pricing freelance services so you earn what you deserve without constantly hunting for new clients. You will learn why hourly billing often traps you in a cycle of trading time for money, and how to shift toward value-based pricing that reflects the impact of your work. The book walks you through calculating your real costs, including taxes, software, downtime, and the hidden expenses most freelancers ignore. You will discover how to position your services so clients perceive premium value, how to handle pricing conversations without feeling awkward, and how to raise your rates with existing clients without losing them.The book addresses the emotional barriers that keep freelancers undercharging: fear of rejection, imposter syndrome, and the belief that you need more experience before you can charge more. You will see real examples of pricing strategies across different industries, from writing and design to consulting and development. You will learn how to create tiered packages that give clients clear choices, how to use retainers and project-based pricing to stabilize your income, and how to spot red-flag clients who will never pay what you are worth.