eBooks de Marketing y publicidad, página 7 de 64

What does it take to be an incredible marketer, creating campaigns that move something from here to there so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers whether in business-to-business or business-to-consumer contexts?How does a marketer devise strategies to fulfil the 360 dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps its about delivering a message like, We hear you; lets build a sustainable future, together.And how do you decide which aspect to market? Is it The product;The price;The place;The promotion;The people;The positioning;The process;The parable;The performance;The promise?OR, is it bits and pieces of all, or some, of the above?This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success.In The Book Every Marketer Should Read our authors examine aspects of the original 4Ps of Marketing and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century.Start reading and make notes on what you can implement today to become a marketing maestro.

Sun Tzus The Art of War is a classic work on military strategy that has influenced warfare, politics, and business for centuries. Written in the 5th century BC, the book is a collection of insightful observations and strategic principles on how to achieve victory in battle. Using concise and direct language, Sun Tzu presents tactics such as deception, positioning, and adaptability, highlighting the importance of strategy and planning in warfare. The books literary style is characterized by its practical wisdom and timelessness, making it a timeless masterpiece in the art of strategy. The The Art of War is not only a military manual but also a philosophical work that explores the principles of leadership, decision-making, and conflict resolution. Sun Tzu is believed to have been a Chinese military strategist and philosopher who lived during the Eastern Zhou period. It is said that he served as a general under the King of Wu, honing his strategic skills through practical experience on the battlefield. His observations and teachings in The Art of War reflect his deep understanding of warfare and human behavior, making the book a valuable resource for leaders and strategists across various fields. I recommend The Art of War to anyone interested in strategy, leadership, or the art of conflict resolution. Sun Tzus timeless wisdom and practical insights make this book a must-read for those seeking to understand the dynamics of power and influence, both in military contexts and in everyday life.

Persuasiveness.Influence.A certain something that makes it impossible for people to say no.Call it what you will, some people have it. DJ Sbu certainly does. Its the quality that has helped him evolve from an ambitious boy growing up on Tembisas rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world.In The Art of Hustling Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.This inspiring read also acts as a practical handbook, showing you how to apply The Art of Hustling to become a winning salesperson. It is DJ Sbus firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africas considerable unemployment problem.His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, its a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.DJ Sbus career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in todays rapidly evolving business environment. In sharing his story, he hopes to ignite others success.

A missão deste livro é de ajudar milhares de pessoas no Brasil e, quem sabe no mundo todo, a acreditarem em seu potencial e a terem sucesso na carreira de vendas.Eu já conheci muita gente, nesses últ

If I was down to my last dollar, Id spend it on public relations. Bill Gates PR techniques can be used by businesses of all sizes. In Ten Red-Hot Tips well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with techniques to create the angles that will interest the media. Ten Red-Hot Tips, outlines the importance of creative thinking, persistence and knowledge of the market you are operating in (including the media and web markets) and devoting time to learning and applying the techniques. You wont apply all of the techniques they wont all be relevant to your business but the techniques you decide to use will enhance your presence in the market and generate talk about you, your business and your products.

A presente obra contribui com a apresentação de temas contemporâneos referentes à administração e à gestão nas organizações, relacionados à estratégia, marketing, metodologia de pesquisa e ensino em

A observação de dinâmicas que regem a produção de sentido nos conteúdos televisivos e seu protagonismo nos fluxos de consumo de bens simbólicos na sociedade midiatizada parte de um olhar semiótico so

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

Muito corretores de imóveis estão tendo dificuldades em obter sucesso em sua profissão. Passam meses em vender nada enquanto alguns colegas estão ficando ricos. O mercado imobiliário mudou e mudou ra

A todos nos gusta creer que pensamos, nos comportamos y consumimos racionalmente, pero esto es una gran falacia, ya que muchos de nuestros procesos de pensamiento y toma de decisiones están impulsados por un pensamiento decididamente irracional. En realidad, no somos seres racionales que sienten, sino que somos seres emocionales que piensan. Por ello, las mejores tecnicas publicitarias son aquellas que apelan a la parte emocional del cerebro en lugar de dirigirse a la parte racional. Comprender las raices mas basicas de las emociones humanas es vital para predecir el comportamiento de compra de un consumidor.El ser humano es un ser emocional, por lo que nuestro cerebro nos hace cometer errores muchas mas veces de lo que creemos. Los prejuicios y los sesgos cognitivos son buena prueba de ello. El neuromarketing nos ayuda a encontrar esos errores en el pensamiento racional del cliente.El 95% de las decisiones de compra son tomadas por nuestro cerebro inconsciente. La ciencia del neuromarketing nos permite extraer numerosas conclusiones sobre el comportamiento de los consumidores. Esta tecnologia tiene muy en cuenta los sesgos cognitivos de las personas que se producen a la hora de tomar una decision de compra. Un sesgo cognitivo es una limitacion en el pensamiento objetivo causada por la tendencia del cerebro humano a percibir informacion a traves del filtro de las experiencias y preferencias personales. Esta distorsion o trampa mental tiende a ocurrir porque nuestro cerebro tiene una velocidad limitada en el procesamiento de la informacion.Los mas recientes descubrimientos que han realizado los especialistas en neuromarketing sobre el cerebro humano nos permiten comprender mucho mejor como funciona la mente. En este libro vas a aprender algunas de las tecnologias de neuromarketing mas efectivas y conoceras su aplicacion practica para aumentar tus ventas y tu cartera de clientes.

La comunicación es algo innato a todo ser humano. No es posible evitarla, ya sea de modo formal o informal, siempre estamos enviando mensajes a nuestros iguales con algún tipo de propósito.El marketing viral esta concebido para que las ideas se propaguen entre las personas de igual modo que lo haria un virus biologico, gracias a la democratizacion en el uso de Internet.La mision del marketing viral es que un mensaje, por lo general con contenido comercial aunque no necesariamente, mas o menos explicito, tenga la capacidad de involucrar a sus receptores y que estos se encarguen, voluntariamente, de su retransmision entre sus contactos y allegados.Este libro enseña los conceptos basicos del marketing viral, asi como las principales tecnicas que se utilizan para su desarrollo practico, todo ello desde una perspectiva de gestion. La propagacion viral de ideas es algo que los usuarios de Internet ya estan experimentando ¿Su organizacion aun no?Indice¿Que es el marketing viral?- Principales tecnicas de marketing viral.- Viral incentivado.- Viral buzz (rumores).- Viral de compromiso.- Viral de utilidad.- Listados y rankings.- Juegos virales (advergaming).- Viral de descubrimiento.- Humoristico.- Los virus negativos o bulos.- Clasificacion complementaria de tecnicas virales.- Referencias bibliograficas.

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMV0108 - ACTIVIDADES DE VENTA". Manual imprescindible para la formacion y la capacitacion, que se basa en los principios de la cualificacion y dinamizacion del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.

Este Manual es el más adecuado para impartir la UF0037 "Técnicas de información y atención al cliente / consumidor / usuario" de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto.Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en el email tutor@tutorformacion.esCapacidades que se adquieren con este Manual: - Aplicar tecnicas de comunicacion en situaciones de atencion/asesoramiento al cliente.- Aplicar tecnicas de organizacion de la informacion, tanto manuales como informaticas.- Manejar como usuario aplicaciones informaticas de control y seguimiento de clientes o base de datos y aplicar procedimientos quegaranticen la integridad, seguridad, disponibilidad y confidencialidad de la informacion almacenada.

-Uf! another advertising manual...-Yes, another manual. But this one is different. To begin with, with Platos permission, it is a book written in the form of a question/answer, almost a conversation.With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ...An advertisers communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general.The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.

El libro que hace que cualquier comercial o vendedor multiplique sus resultados.En Supervendedor César Piqueras nos invita a profundizar en la ciencia y el arte de la venta, a través de un lenguaje directo, atrevido y sobre todo practico. Este manual de obligada lectura para las personas que trabajan en el mundo comercial nos habla de los conceptos clave del marketing que mejoran las ventas, de las tecnicas para optimizar la efectividad en la relacion cliente-vendedor y del futuro de las ventas y el marketing a traves de la economia digital y las redes sociales. El arte de la persuasion y de la influencia, conseguir despertar el interes y la atencion del cliente y provocar una venta en la que seamos capaces de seducir a nuestro cliente son temas que se tratan con total amplitud y con tecnicas detalladas para lograrlo en la practica. Una obra que reune todos los conocimientos de marketing y ventas que Cesar Piqueras transmite en sus conferencias y programas de formacion y los pone al servicio de vendedores, comerciales, coordinadores y directores comerciales y empresas que quieran mejorar sus resultados.

Um dos grandes nomes do varejo alimentício, Antonio Carlos Ascar nasceu com os supermercados brasileiros e com eles cresceu. A história e as estórias contadas nesse livro são provas disso. A cada pág

E se o que estivesse travando o crescimento da sua empresa não fosse o mercado… mas o que você deixou de sustentar nos bastidores? Este não é mais um livro de frases prontas. É um manual sobre o que

E se o que estivesse travando o crescimento da sua empresa não fosse o mercado… mas o que você deixou de sustentar nos bastidores? Este não é mais um livro de frases prontas. É um manual sobre o que

Miyamoto Musashis timeless classic, The Book of Five Rings, is more than a manual of swordsmanshipit is a blueprint for mastery in any field of life. Written by Japans most legendary samurai after a lifetime of undefeated duels, this book distills the essence of discipline, adaptability, timing, and intuition into five elemental scrolls: Earth, Water, Fire, Wind, and Void. Musashis wisdom transcends the battlefield, teaching readers how to build solid foundations, flow with change, seize opportunities, learn from others, and ultimately achieve clarity beyond technique. For warriors, leaders, entrepreneurs, and seekers alike, this book is a profound guide to facing challenges with strategy, spirit, and confidence. A text born from the clash of steel and the silence of meditation, it continues to inspire those who strive to turn struggle into victory and discipline into freedom.