Libros de Psicología y Pedagogía, página 14 de 3028

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting edge artificial intelligence technologies to maximise digital marketing strategies Psychology has long been a foundation for successful marketing strategies and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online In this exceptional book award winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts explaining the practical psychology and science you need to lift your marketing career to the next level Gabay explores how new technologies can be harnessed to increase their impact significantly The book provides practical tips and contemporary best practice examples including prompt engineering the psychology behind mission statements and logo design gamification the possibilities and pitfalls of social media among many more areas that will ensure your brand is trusted valued and desired This definitive book is perfect for marketing students up to PhD level and digital marketing PR and sales professionals looking for a fascinating compelling read packed with ideas and examples that combines academic excellence with practica

Mindfulness" significa atención plena al momento presente, es decir, poner consciencia a lo que ocurre en cada instante sin juzgar, sin pretender cambiar nada, simplemente experimentando con todos los sentidos ese momento tal y como es. Creciendo en Mindfulness se diseñó con el objetivo de favorecer de forma atractiva la práctica de la atención plena, facilitando experiencias que incrementan la regulación emocional, el autoconocimiento y la compasión. Es una invitación a vivir una experiencia entrañable y divertida que nos motive para repetirla y trasladarla a nuestra vida cotidiana. Es un juego totalmente flexible. No hay límite de tiempo, ni límite de edad, ni límite de participantes. Se puede jugar estando solo, con la familia, con la clase o con las amistades. Esto le dota de gran versatilidad, de forma que puede emplearse en contextos escolares, profesionales, familiares, tanto como herramienta de relajación, lúdica como también de intervención. Tiene un formato de juego de mesa, en el que los distintos participantes se desplazan por el tablero realizando diversas actividades. No obstante, también es posible emplear algunas de las tarjetas como actividades independientes, a elección del profesional.

Covering basic theory, new research, and intersections with adjacent fields, this is the first comprehensive reference work on cognitive control our ability to use internal goals to guide thought and behavior. * Draws together expert perspectives from a range of disciplines, including cognitive psychology, neuropsychology, neuroscience, cognitive science, and neurology * Covers behavioral phenomena of cognitive control, neuroanatomical and computational models of frontal lobe function, and the interface between cognitive control and other mental processes * Explores the ways in which cognitive control research can inform and enhance our understanding of brain development and neurological and psychiatric conditions

NeuroParty proporciona de forma lúdica, espacios de estimulación y mantenimiento cognitivo en personas adultas sin deterioro y en afectados por enfermedades neurodegenerativas tipo Alzheimer y otras demencias en fases iniciales. Tiene formato de juego de mesa, en el que se dispone de distintas tarjetas que contienen actividades o tareas que los participantes deben resolver individual o grupalmente, mientras se desplazan por el tablero. Estas tareas permiten el entrenamiento de distintas areas cognitivas para la prevencion del deterioro mental y fomentar un envejecimiento activo: atencion, memoria, razonamiento, calculo, praxias, lenguaje y funciones ejecutivas. Dispone de dos niveles diferentes de dificultad, dependiendo si hay o no deterioro cognitivo entre los participantes. La eleccion del nivel de dificultad de las tarjetas dependera de la experiencia previa que tenga el monitor del grupo y de las caracteristicas de este. De forma general, el nivel leve esta dirigido a personas con deterioro cognitivo leve, mientras que el nivel preventivo, esta dirigido a adultos sanos.

Optimal Learning Environments to Promote Student Engagement analyzes the psychological, social, and academic phenomena comprising engagement, framing it as critical to learning and development. Drawing on positive psychology, flow studies, and theories of motivation, the book conceptualizes engagement as a learning experience, explaining how it occurs (or not) and how schools can adapt to maximize it among adolescents. Examples of empirically supported environments promoting engagement are provided, representing alternative high schools, Montessori schools, and extracurricular programs. The book identifies key innovations including community-school partnerships, technology-supported learning, and the potential for engaging learning opportunities during an expanded school day. Among the topics covered:Engagement as a primary framework for understanding educational and motivational outcomes.Measuring the malleability, complexity, multidimensionality, and sources of engagement.The relationship between engagement and achievement.Supporting and challenging: the instructors role in promoting engagement.Engagement within and beyond core academic subjects.Technological innovations on the engagement horizon.Optimal Learning Environments to Promote Student Engagement is an essential resource for researchers, professionals, and graduate students in child and school psychology; social work; educational psychology; positive psychology; family studies; and teaching/teacher education.

Filled with real-life examples, practical applications, and case law discussions, this proven text covers new and emerging fields of study, the many areas where psychology plays a significant role in the civil and criminal justice systems, and the wide range of issues that are an integral part of the forensic psychologist's day-to-day work.

El CUMANIN-2, Cuestionario de Madurez Neuropsicológica Infantil-2, es un sistema integrado de exploración neuropsicológica que permite evaluar, de forma sencilla y eficaz, diversas áreas que son de gran importancia para detectar posibles dificultades del neurodesarrollo en unas edades que, por coincidir con el inicio de la etapa escolar, son esenciales en el proceso madurativo de los niños y las niñas. Permite evaluar tres grandes areas mediante 11 pruebas principales y 3 adicionales: ? Desarrollo sensomotor: Atencion; Psicomotricidad, Estructuracion espacial, Visopercepcion y Ritmo. ? Memoria y aprendizaje: Memoria visual y Memoria verbal. ? Lenguaje: Lenguaje articulatorio, Lenguaje expresivo, Lenguaje comprensivo y Fluidez verbal. ? Pruebas adicionales: Lectura, Escritura y Lateralidad. Integra toda esta informacion en un completo perfil de resultados que ofrece una panoramica de las fortalezas y las areas de mejora individuales que presenta la persona evaluada. Los baremos se han construido a partir de una amplia muestra controlada de mas de 1.100 casos (entre 3:00 y 6:11 años) y se ofrecen en tramos de 4 meses, para aumentar la precision de las comparaciones y poder captar mejor las tendencias evolutivas. La gran cantidad de informacion que proporciona (cuantitativa y cualitativa) la hacen una excelente prueba para la valoracion de los problemas del neurodesarrollo y para el seguimiento de los casos en riesgo, tanto en el ambito clinico como en el escolar.

The Handbook of Cognition provides a definitive synthesis of the most up-to-date and advanced work in cognitive psychology in a single volume. The editors have gathered together a team of world-leading researchers in specialist areas of the field, both traditional and `hot' new areas, to present a benchmark - in terms of theoretical insight and advances in methodology - of the discipline. This book contains a thorough overview of the most significant and current research in cognitive psychology that will serve this academic community like no other volume.

Learners complain that they do not get enough feedback, and educators resent that although they put considerable time into generating feedback, students take little notice of it. Both parties agree that it is very important.Feedback in Higher and Professional Education explores what needs to be done to make feedback more effective. It examines the problem of feedback and suggests that there is a lack of clarity and shared meaning about what it is and what constitutes doing it well. It argues that new ways of thinking about feedback are needed.There has been considerable development in research on feedback in recent years, but surprisingly little awareness of what needs to be done to improve it and good ideas are not translated into action. The book provides a multi-disciplinary and international account of the role of feedback in higher and professional education. It challenges three conventional assumptions about feedback in learning:- That feedback constitutes one-way flow of information from a knowledgeable person to a less knowledgeable person.- That the job of feedback is complete with the imparting of performance-related information.- That a generic model of best-practice feedback can be applied to all learners and all learning situationsIt seeking a new approach to feedback, it proposes that it is necessary to recognise that learners need to be much more actively involved in seeking, generating and using feedback. Rather than it being something they are subjected to, it must be an activity that they drive.

The Kama Sutra is a two-thousand year old mystical treatise on sexuality read and revered for generations. This first ever collectors edition takes a contemporary look at the perennial classic and pairs the ancient text with vibrantly coloured and richly detailed illustrations. Rare miniatures, gouache and tantric paintings are published here for the first time. The beautifully produced book comes in a handcrafted box made of pure silk. The lavish packaging and sumptuous production of the book make it a remarkable keepsake.

¿Quieres ser feliz? Si es así, sigue leyendo. ¡Este libro tiene todas las respuestas! Pues no, lo sentimos, no es cierto, pero tiene algunas preguntas muy interesantes, y al menos alguna respuesta que tambien lo es. En El cerebro feliz el neurocientifico Dean Burnett profundiza en nuestro ser mas privado para investigar que causa la felicidad, de donde viene y por que estamos tan desesperados por aferrarnos a ella. Las preguntas que plantea son, precisamente, las que abordan una parte importante de lo que significa ser un humano moderno.

Breviario de los vencidos, escrito en París entre 1940 y 1946, es el sexto y último libro que Cioran escribió en rumano. Tras una corta estancia en Alemania como becario y una fugaz experiencia como profesor de filosofia en un instituto de Brasov, que el propio autor no dudo en calificar de catastrofica, Cioran se instala definitivamente en la capital de Francia. A partir de entonces escribira todos sus libros en frances. No deja de resultar un poco estremecedor imaginarse a este antiprofeta del siglo XX mientras pasea su soledad por las noches de Paris en uno de los momentos mas terribles de la reciente historia de esta ciudad. () El mero hecho de ser es tan grave que, comparado con el, Dios es pura bagatela.Con apenas treinta años, cuando empieza la redaccion de este poco convencional breviario, su autor ya es plenamente dueño de la serie de obsesiones que no dejaran de acompañarle, a el y a sus numerosos lectores: el esteticismo que hace del arte la unica excusa para seguir en este mundo; el nihilismo que busca en el goce del instante el unico absoluto o, en fin, la nostalgia de una vida fuerte en el sentido mas pagano del termino.

This book offers a strengths-based, family-focused approach to improving the educational performance and school experience of struggling Black and Latino students. The book discusses educational challenges faced by low-income families of color and the different strengths within Black and Latino family life that can affect these challenges. It focuses building on these strengths within the childrens home environments that can serve as a foundation for subsequent learning. The chapters describe a wide range of family practices and beliefs, including development of interventions to support families that promote early language and literacy, early mathematics, and social skills. The chapters also present quantitative and/or qualitative studies using a strengths-based approach to parents socialization of their childrens early academic skills.Topics featured in this book include:Latino and Black parental resources, investments, and beliefsAcademic socialization in the homes of Black and Latino preschool childrenDevelopment of culturally-informed interventions to promote childrens school readiness skillsFamily-school partnerships as a tool for improving educational opportunities.Directions for future researchAcademic Socialization of Young Black and Latino Children is a must-have resource for researchers, educators, clinicians and related professionals, and graduate students in diverse fields including education, developmental and school psychology, family studies, counseling psychology and social work, and sociology of culture.