Ebooks de economía, página 26 de 928

Mastering the Next Online Negotiation with Confidence!Negotiating online presents its own set of challenges. You find yourself speaking into black holes when the other party hasnt turned on their camera, receiving no feedback on facial expressions. Does the other party even understand your proposal? Is anyone even listening? And if so, who? Or perhaps the connection doesnt even establish, or it drops out midway. Even for experienced negotiators, this new mode of negotiation is fraught with uncertainties. We havent yet developed sufficient expertise in remote negotiation.But did you know that major corporations are already closing billion-dollar deals via platforms like MS Teams & Co.? Online negotiations will continue to be part of our future, as they save resources such as travel time and expenses.Learn how to adapt your negotiation skills to remote settings, how to handle interruptions like emails, calls, video, and audio disruptions that disrupt the flow of negotiation. Gain sovereignty in the face of adverse circumstances and make this new core competency your own.The book by negotiation expert Jutta Portner is aimed at anyone who no longer negotiates solely face-to-face. Become a virtual negotiation pro!

Promoted as the ultimate savior of the chaotic cryptocurrency market, Sam Bankman-Fried built an empire that captured the trust of legendary investors and everyday retail traders alike. FTX was supposed to be the regulated, safe harbor in a sea of digital volatility. Instead, it was an incredibly complex, multi-billion-dollar illusion built on a foundation of staggering financial negligence.The sudden implosion of FTX exposed the devastating reality of unregulated financial engineering. Beneath the altruistic marketing and celebrity endorsements lay a chaotic system where customer funds were secretly funneled to cover massive, reckless trading bets. The sheer audacity of the fraud highlighted a terrifying blind spot among Silicon Valleys brightest minds, who eagerly funded a company operating without a basic accounting department.This book forensically dissects the anatomy of the crypto crash. It details the intertwined mechanics of leverage, the creation of synthetic tokens to inflate balance sheets, and the psychological manipulation of venture capitalists. It is a masterclass in how rapid hyper-growth can perfectly camouflage systemic rot.Protect your assets from the allure of unregulated genius. Learn to decipher the complex architecture of modern financial fraud, demand rigorous transparency over charismatic narratives, and understand why the oldest rules of accounting cannot be bypassed by new technology.

Virgílio Galassi, o melhor político de Uberlândia.

Assumir um cargo ou uma função de líder pode gerar insegurança, medo e ansiedade. Por vezes, lidar com uma nova cultura organizacional, com um novo grupo de pessoas e com um cenário peculiar pode ger

Uma obra que trata das experiências que fazem parte da vida de um empreendedor.Ao longo dos capítulos, a autora revela como é importante observar seus pensamentos, crenças e paradigmas.Estes podem le

O e-book VIREI EMPREITEIRO conta a história real de um empreendedor que virou empreiteiro sem nunca ter executado uma obra antes. Aborda de forma prática todo passo a passo de exposição dos serviços

Neste seu novo livro, o cientista político Luiz Felipe DAvila apresenta seus argumentos para o combate às "três pragas que vêm destruindo o Brasil": o Estado ineficiente, o nacional estatismo e o pop

This book examines how businesses design products, services, and experiences that spread through social networks without continuous promotional effort. It explores the mechanics of viral growth, revealing how strategic architecture of sharing incentives, network benefits, and natural transmission mechanisms creates self-sustaining customer acquisition systems.The content investigates patterns in companies that achieve exponential growth through engineered virality rather than traditional marketing channels. It reframes assumptions about growth mechanics, demonstrating how businesses that embed sharing triggers, social proof dynamics, and network value into their core offerings can achieve customer multiplication where each user naturally generates additional users through their participation.Through exploration of viral coefficient optimization, referral psychology, platform design principles, and network effect construction, the book navigates the tension between authentic user experience and strategic growth engineering. It addresses how entrepreneurs can develop viral mechanisms that feel organic to users while systematically driving expansionexamining incentive structures, social currency creation, and transmission friction reduction.The framework presented examines sustainable approaches to viral growth designavoiding both manipulative dark patterns that erode trust and passive hoping for accidental virality. It explores practical strategies for identifying viral potential, designing shareable moments, optimizing invitation flows, measuring network effects, and constructing feedback loops that transform satisfied customers into active distribution channels without compromising product integrity.

Viral Customer Engagement: How to Create Content That Spreads Like WildfireDo you want your customers to rave about your brand and products? Do you want them to share your content with their friends and followers? Then you need to master the art of viral customer engagement.In this guide, youll learn how to create content that is so engaging that it will be shared and talked about by your customers. Youll also learn how to measure the success of your viral campaigns and track your results.So what are you waiting for? Start reading and learn how to create viral customer engagement that will boost your brand and grow your business.

Most businesses design referral programs around incentivesoffering rewards to customers who bring new clients. This book explores why incentive-driven referral systems often produce transactional recommendations rather than authentic advocacy, examining the structural differences between programs that generate temporary spikes and those that create sustained organic growth.Through analysis of customer behavior patterns, recommendation dynamics, and advocacy mechanics, this work reveals how referral systems operate as extensions of customer experience rather than isolated marketing tactics. It investigates the tension between manufactured viral growth and naturally occurring word-of-mouth, exploring why businesses that focus on engineering virality frequently miss the foundational elements that make customers genuinely eager to recommend.Readers will examine the mechanics of trust transfer in referral contexts, the role of value alignment in sustainable advocacy, and the friction between short-term acquisition incentives and long-term relationship quality. The book challenges assumptions about referral motivations, program design principles, and the organizational practices that either facilitate or undermine authentic customer recommendations in competitive markets.

UNA METODOLOGÍA DE CAMBIO ESTRATÉGICO PARA EMPRESAS QUE VIVEN TIEMPOS DIFÍCILES.Las empresas hoy en día se encuentran en alto riesgo: la incertidumbre económica, el desenfoque de sus negocios, la tolerancia a resultados mediocres y la falta de liderazgo las hacen mas susceptibles a las crisis.En Virajeestrategico los consultores internacionales Carlos, Guillermo y Francisco comparten un metodo propio basado en la cultura corporativa latinoamericana y probado en cientos de empresas familiares que superaron sus dificultades y encontraron un nuevo camino de crecimiento y sostenibilidad.Al mejor estilo de experimentados navegantes, analizan las vias de rescate cuando los negocios se estancan o estan cerca del naufragio. Su mision es facilitar la comprension de esas dificultades e impulsar a los lideres empresariales a rescatar su capacidad de creacion de valor. Ademas, ilustran cada etapa del proceso con siete emblematicos casos reales de viraje.Enfrenta las tormentas organizacionales y aprende a convertirlas en grandes oportunidades de cambio que no solo salven a tu empresa de la quiebra, sino que reconstruyan su viabilidad hacia el futuro.

La violencia tiene como campo de cultivo la pobreza, la desigualdad y los sentimientos de injusticia, frustración, hostilidad, y se requiere de diversas acciones encaminadas a eliminar, o al menos disminuir, estos factores. Los analisis que conforman esta seleccion incorporan varias dimensiones de la violencia, entre otras, los secuestros, las desapariciones, la migracion forzada por la pobreza extrema en comunidades indigenas, al igual que la constante violacion a los derechos humanos de niños, niñas y adolescentes, y a los derechos a una vivienda digna, a la educacion de calidad, a la salud. En suma, se muestra la forma en que las violencias van ligadas a otros fenomenos sociales como la pobreza y la desigualdad, y por ello resulta necesario incorporarlas como parte de la cuestion social en Mexico.

"Adoptada como política, la represión condicional no es un eslogan tan emocionante como ¡pongan fin a la guerra contra las drogas!, pero bien podría salvar miles de vidas. Benjamin Lessing construye un caso de lo mas convincente a lo largo de las paginas de este libro. Solo podemos tener la esperanza de que algunas personas en cargos gubernamentales presten atencion." Mark A. R. Kleiman (1951-2019), autor de Cuando la fuerza bruta fracasa A lo largo de los ultimos treinta años una nueva forma de conflicto ha devastado los paises mas grandes de America Latina: carteles armados combaten no solo entre ellos sino contra los gobiernos nacionales. En Colombia, Brasil y Mexico, las autoridades han procurado desmantelarlos con el fin de restaurar la ley y el monopolio de la fuerza por parte del Estado. Sin embargo, los carteles han respondido con brutalidad, valiendose de balas y sobornos, lo que ha desatado espirales de violencia y corrupcion que convierten en bromas los intentos de los gobernantes de construir pais. Por fortuna, algunas reformas politicas han reducido el conflicto entre los carteles y el Estado, pero resultan muy dificiles de sostener a lo largo del tiempo. ¿Por que los carteles luchan contra un gobierno, si no es para derrocarlo o separarse de este? ¿Por que algunas medidas represivas estatales desencadenan o exacerban el conflicto entre carteles y Estado, mientras que otras lo disminuyen? En Violencia y paz en la guerra contra las drogas, Benjamin Lessing argumenta que la represion de la fuerza bruta incentiva una respuesta defensiva por parte de los carteles, mientras que las politicas de represion condicional pueden aligerar eficazmente dicho conflicto. Sin embargo, la guerra contra las drogas hace que las politicas de represion condicional sean demasiado fragiles. La revista Choice incluyo la edicion en ingles de este libro, Making Peace in Drug Wars (Cambridge University Press, 2018), en su seleccion Outstanding Academic Titles del 2018 y el Annual Book Prize del International Association for the Study of Organized Crime le otorgo una mencion meritoria en el 2019.

A EDITORA CONTRACORRENTE tem a satisfação de anunciar a publicação da edição em língua portuguesa da obra "Violência e Messianismo", do aclamado filósofo Petar Bojanić.Por meio de uma análise das tes

The 1940s were exciting times for women, heralding new looks and, crucially, new hair styles. Vintage Hair Styles of the 1940s provides a complete guide to those hair styles. It takes a step-by-step approach to demonstrate how to achieve the styles for yourself or for your clients at home, in a salon or in the studio. More than thirty of the most common styles of the decade are illustrated with over 1,000 colour photographs and diagrams. It also charts the history of 1940s hair fashion and provides guidance on how best to achieve vintage looks for those wishing to re-enact, model or wear the classic styles of the era. Includes thirty step-by-step hair tutorials, and covers heat setting and wet setting with twenty pin-curl patterns. With further information on modern and traditional methods, troubleshooting, tips and tricks and a hair accessories guide this is the complete guide to recreating authentic hair styles of the 1940s. For vintage enthusiasts, students of hair and fashion, theatre designers and those looking to re-create the styles of the era. Superbly illustrated with over 1000 colour phtoographs and diagrams.

Have you ever imagined what it would be like to work 11 miles above the Earth and on the edge of space, travelling at twice the speed of sound, serving champagne and caviar to passengers as they enjoyed their supersonic experience? Concorde was the aviation icon of our age and the ultimate in luxury air travel. Even the most frequent flyer felt the sense of occasion flying aboard Concorde and joining what became a very elite club. Sally Armstrong recounts her experiences of meeting the rich and famous, the royals and superstars, and flying private charters to exotic places. Her account documents a unique era of flight with all the adventure, glitz and glamour that it entailed. Reflecting on Concordes heady beginnings during its first operations all the way through to the tragic Air France crash in 2001, the author tells the story of Concorde through the eyes of the cabin crew. Not just an aircraft, Concorde was a way of life now sadly consigned to the history books.

Este livro aborda sobre o mais clássico dos vinhos fortificados do mundo: o Porto. A obra baseia-se em experiências vividas pela autora no período em que morou na cidade do Porto, Portugal. Apresenta

Anche se questo e non piu ideale di situazioni, per linvestitore espertoquesto tipo di acquisizione della proprieta e sicuramente piu vantaggioso. Come peril proprietario di casa in questione, anche se lintera esperienza dellpreclusione puo essere un incubo, e ancora una scelta migliore diesseredichiarato il fallimento.

Olhar de vigia A posição profissional de um vigia em relação a sua função, baseia-se a um vigia de fronteira, que é posto num alto mirante com um binóculo as mãos para espionar a aproximação de pesso

Como mudar crenças e preconceitos quando nosso comportamento pode ser consequencia de um processo inconsciente, que sequer sabemos que existe? A escritora Cris Kerr compartilha o caminho para o leitor trazer esses pensamentos escondidos para a consciencia.Com prefacio de Luiza Helena Trajano, presidente do conselho de administraço do Magazine Luiza, a obra mostra como transformar a teoria em açes que resultam em empresas mais inclusivas e diversas. A autora compartilha tudo o que aprendeu sobre como descobrir nossos vieses inconscientes, como aprofundar conhecimento sobre diversidade, incluso, cerebro inconsciente, segurança psicologica e outros temas importantes, como transformar a cultura e a liderança para termos pessoas mais diversas e inclusivas e, por fim, como podemos agir.